Law Firm Growth Podcast

Resource Links:

• CaseFuel Website (http://casefuel.com/)
• Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)
• Check out the Perpetual Traffic Podcast (https://www.digitalmarketer.com/podcast/perpetual-traffic/)

When entering a new domain, going to the top of the food chain for advice is usually the right thing to do. But what if the experts you’re following are playing a completely different game?

When trying to run ads, many attorneys fall into the misconception that bigger advertisers make better decisions. However, the challenges we’ve had to overcome for attorney campaigns we’ve run were not what we expected to find, and they go far beyond shelling out money just to reach your target audience.

Today, I’ll be busting three misconceptions around Facebook ads to help you increase your client base and ultimately drive revenue to your practice.

Cut back on those unnecessary spending and tune in to this episode.

1. Top advice from white-shoe law firms may not be relevant to you [00:55]
2. Point #1: Switch focus, forget about targeting [02:19]
3. Point #2: Facebook data is so good it overwhelms the fundamentals [06:54]
4. Point #3: Frequency is the killer; Creativity is king [11:17]
5. What makes CaseFuel’s Facebook marketing strategy exceptional [15:25]

Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

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