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Law Firm Growth Podcast

Law Firm Marketing, Strategy, and Practice Management to Ignite your Growth

Are you ready to take your law practice to the next level? The Law Firm Growth podcast brings top experts from the world of attorney marketing, advertising, SEO and practice management to give you the tools you need to i
11/15/2022

The World of Possibilities for the Automated Estate Planning Practice with Enrico Linscheer

Ep. 178
The World of Possibilities for the Automated Estate Planning Practice with Enrico Linscheer The concept of automating your law firm remains one of the sexiest hooks in the industry. And nowhere is it closer to becoming a reality than in transactional law like estate planning.​The success of platforms like legalzoom can be extremely frustrating to compete against - but what if it was possible to beat them at their own game?Enrico Linscheer has been at the forefront of building customized automation back ends for some of the most successful estate and elder planning law firms in the country.​From enabling efficiencies to opening up totally new segments of the market, we go over how these firms have been leveraging automation to take their success to the next level.Find out:How access to justice set this entire ball in motion Why most automation projects failHow the software enabled law firm can get revenue at zero marginal costThe difference between software you need to learn and software that learns from youHow much time can you really save by automating estate planning?Tune in to this week’s episode to learn all this and more!>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter. Resource Links:Working with Enricoemail: elinscheer@legalgen.comtext: 954-465-5576  Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0The concept of automating your law firm remains one of the sexiest hooks in the industry. And nowhere is it closer to becoming a reality than in transactional law like estate planning.​The success of platforms like legalzoom can be extremely frustrating to compete against - but what if it was possible to beat them at their own game?Enrico Linscheer has been at the forefront of building customized automation back ends for some of the most successful estate and elder planning law firms in the country.​From enabling efficiencies to opening up totally new segments of the market, we go over how these firms have been leveraging automation to take their success to the next level.Find out:How access to justice set this entire ball in motion Why most automation projects failHow the software enabled law firm can get revenue at zero marginal costThe difference between software you need to learn and software that learns from youHow much time can you really save by automating estate planning?Tune in to this week’s episode to learn all this and more!Working with Enricoemail: elinscheer@legalgen.comtext: 954-465-5576
10/25/2022

How to Charge What You’re Worth With Value Based Pricing (Repost)

Ep. 175
How to Charge What You’re Worth With Value Based Pricing (Repost) >> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter. Resource Links:  Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0Most service providers, especially up and coming lawyers have difficulty ranging the fees for their services because of a particular toxic mindset. This mindset traps an individual into thinking that their worth is always tied down to the amount of effort they pour into it. However, that kind of thinking needs to end. Today, I’ll talk about how to frame situations and perspectives properly, especially when it comes to providing the right value for your legal services. Also, we’ll go into the details on why it is not a wise decision to fixate your value on your hours. People pay you for your expertise and not specifically your hours. If you are still in the dark and can’t decide on the worth of your services, listen to this episode today!We’ll be talking about:Eye-opening conversation with a prospect [00:41]Toxic belief system [01:22]Value based pricing [02:08]Visible practice in personal injury [02:27]Value is not dictated by the hours [04:14]Focus more on the value, not on the input [05:21]Learn to communicate the value effectively [07:15]Build the consultation process brick by brick [09:16]Focus on presenting the outcome, not the context [11:02]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.