Share

Law Firm Growth Podcast

Law Firm Marketing, Strategy, and Practice Management to Ignite your Growth

Are you ready to take your law practice to the next level? The Law Firm Growth podcast brings top experts from the world of attorney marketing, advertising, SEO and practice management to give you the tools you need to i
Latest Episode9/21/2021

The Truth About Marketing Automation for Small Law Firms

Ep. 118
>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Get more of your ideal clients in the door with our Double Your Case Files MasterclassEstate planning attorney? Plug into a proven system for consistent revenue with Seminar 2.0After 100+ deployments, we stopped investing in marketing automation for our private legal clients. Why?Marketing automation is taking the legal world by storm. It’s sold as a magic bullet of sorts, which has led to a trend of big investments in automation. But for most firms including small firms, it fails to deliver on its promise. And it comes at a big cost: most automation services cost $2-3k per month.If you’re considering investing in marketing automation for your law firm, but aren’t sure if it’s the right choice for your firm, you’ll want to tune in to this very timely episode.In this week’s podcast, host Jan Roos takes a deep dive into the marketing trend that’s taking the legal industry by storm: automation.Jan discusses who automation works for - and who it doesn’t, why investing in automation is particularly dangerous for small firms, and what we’ve learned developing automation for our clients.We also discuss what you can do if you’ve already invested in automation.There’s much more to learn in this episode about marketing your firm, so tune in now!In this episode:00:44 - Trend: overinvesting in marketing automation for legal02:15 - Who automation does work for04:40 - Why investing in automation is dangerous for small law firms06:06 - What if you’ve already invested in automation?08:46 - What we’ve learned developing automationAbout Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
9/21/2021

The Truth About Marketing Automation for Small Law Firms

Ep. 118
>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Get more of your ideal clients in the door with our Double Your Case Files MasterclassEstate planning attorney? Plug into a proven system for consistent revenue with Seminar 2.0After 100+ deployments, we stopped investing in marketing automation for our private legal clients. Why?Marketing automation is taking the legal world by storm. It’s sold as a magic bullet of sorts, which has led to a trend of big investments in automation. But for most firms including small firms, it fails to deliver on its promise. And it comes at a big cost: most automation services cost $2-3k per month.If you’re considering investing in marketing automation for your law firm, but aren’t sure if it’s the right choice for your firm, you’ll want to tune in to this very timely episode.In this week’s podcast, host Jan Roos takes a deep dive into the marketing trend that’s taking the legal industry by storm: automation.Jan discusses who automation works for - and who it doesn’t, why investing in automation is particularly dangerous for small firms, and what we’ve learned developing automation for our clients.We also discuss what you can do if you’ve already invested in automation.There’s much more to learn in this episode about marketing your firm, so tune in now!In this episode:00:44 - Trend: overinvesting in marketing automation for legal02:15 - Who automation does work for04:40 - Why investing in automation is dangerous for small law firms06:06 - What if you’ve already invested in automation?08:46 - What we’ve learned developing automationAbout Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
9/14/2021

Transforming Your Workplace from Destructive to Productive with Julie Bartkus

Ep. 117
>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Apply for a Getting Unstuck Consultation at JulieBartkus.comGrowth-minded firm owner? Join our Facebook group and get access to the Close Your Next Consultation trainingEstate planning attorney? Get into the growth mindset with our client-generating Seminar 3.0 Growth SystemAre you working with your dream team in your law firm? Or do you feel like your staff has become demotivated and unproductive?If so, before placing the blame squarely on your team, consider this: how connected do you feel to your business vision, or “why” right now? Great teams need more than just directives - they need a common vision.Because the truth is employees check out mentally before checking out physically. And if this is happening in your firm, it can have a hugely negative impact on your bottom line. And if you’re experiencing this in your law firm, it may be time for a workplace reset.But where do you even start an undertaking to breathe new life back into your practice while keeping up with the demands of running a business?Today we’re getting advice from an expert who has spent the last 20 years helping business leaders transform their workplaces.In this week’s podcast, bestselling author and leading authority on workplace transformation Julie Bartkus join us to discuss how to create work environments that lead to greater productivity and growth.Julie talks about the impact of your business vision on your team’s productivity and how to emotionally reconnect with that vision. She also discusses how to orient your process and policies to keep new employees motivated beyond their first few weeks - and get demotivated employees back on track.There’s much more to learn in this episode about building a better workplace, so tune in now!In this episode:01:15 - The story of the cow and the horse05:43 - When to start focusing on your business vision11:10 - How to find the right employees for your business and vision21:25 - Taking responsibility for the team you’re creating29:35 - How to get demotivated employees back on track36:30 - Tactics for transforming your mindsetAbout Julie Bartkus:Julie Bartkus is the leading authority on workplace transformation. Over the past 20 years, she has helped leaders across the globe transform their workplace culture from negative and destructive to happy and productive. Her approach is a holistic one, as her clients know that a personal transformation is required to achieve a total team transformation.Through her hands-on research, Julie has identified over 30 staff de-motivators that drain team members of their motivation and has developed The D.R.I.V.E. Method to help leaders attract the right staff to support their vision. Her Total Team Transformation System has propelled leaders out of feeling stuck and lost to experiencing tremendous joy in attracting, interviewing, hiring, motivating and retaining the team of their dreams.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
9/7/2021

Why Attorneys Are Usually Bad at Sales - and What You Can Do about It

Ep. 116
>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Got leads? Learn how to turn them into clients through better intake with our Double Your Case Files MasterclassGet access to the Estate Planning ‘Close Your Next Consultation’ training when you join our Facebook groupEstate planning attorney? Get online leads and sales coaching with Seminar 2.0We’re all familiar with the classic trope that lawyers are “bad” at sales. But why is this the case?It turns out that the skills that make a good attorney don't always make a good salesperson - at least in the traditional sense.But for attorneys who want to take control of their practice growth - and get away from overreliance on referrals - it’s imperative to become better at selling.So what if you could take control of growing your firm, without coming off as sleazy or resorting to shady sales tactics?In this week’s podcast, host Jan Roos discusses the three most common types of successful salespeople. He explains which attorneys you should strive to be and how connecting with this one “thing” can put you on the path to selling with ease.There’s much more to learn in this episode about scaling your firm, so tune in now!In this episode:01:50 - The first type of successful salespeople03:09 - The second type of successful salespeople4:17 - The last type of successful salespeople06:15 - The most important thing to do to be better at sales06:36 - Why “smart” people are often at a disadvantage in salesAbout Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
8/31/2021

Innovations in Payment Processing for Legal with Dan Lear

Ep. 115
>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Accept and manage money easily for your law firm with Gravity LegalDownload Gravity Legal’s Payment Processing guideGet access to our Estate Planning Masterclass when you join our Law Firm Growth Secrets Facebook groupEstate planning attorney? Supercharge your firm growth online with Seminar 3.0 Growth SystemHiring an attorney is an expensive process. Yet, only maybe 2 or 3 out of every 10 firms accept credit cards as a payment option.As a whole, the legal industry has been resistant to technological changes. And while attorneys have to think about a lot of things on the job, many firms drop the ball when it comes to thinking about how to effectively collect and process payments.But what if you could implement a financial infrastructure that allows your firm to deliver legal services better - without worrying about getting paid?In this week’s podcast, Dan Lear of Gravity Legal joins us to talk about how firms can get a fresh take on payment processing to make their services more accessible and increase revenue.Dan discusses his thoughts on why the legal industry is slow to innovate, the state of payment processing for legal and how law firms can implement a better way to get paid.There’s much more to learn in this episode about scaling your firm, so tune in now!In this episode:01:00 - Dan’s background05:20 - Thoughts on why the legal industry is resistant to change10:24 - Exciting trends in legal13:51 - The state of payment processing for law firms20:19 - Shifting credit card processing fees30:58 - Payment processing and your practice management system33:40 - Customer success examplesAbout Dan Lear:Dan Lear is a lawyer and legal industry gadfly and the Chief Instigator of Right Brain Law. As a practicing attorney he advised technology companies from startups to the Fortune 100. Since his transition from tech lawyer to legal technologist Dan’s been mentioned, featured, or published widely in the legal industry press and spoken to legal and non-legal audiences in a number of settings including at SXSW Interactive, Ignite Seattle,Georgetown University, Stanford University, ReInvent Law, and the National Conference of Bar Presidents. Most recently, Dan was the Director of Industry Relations for Avvo.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
8/24/2021

The One Hack You Need to EXPLODE Your Law Firm Marketing Right Now

Ep. 114
>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Episode mentioned: 100th Episode Special: Have You Paid Your Dues?Growth-minded firm owner? Join our Facebook group and get access to the Close Your Next Consultation trainingEstate planning attorney? Ditch the marketing hacks and get a system that works with Seminar 2.0This one weird hack will EXPLODE your law firm marketing… And you can take advantage of it before anyone else does. Want the secret?? We’ll tell you in THIS episode....not buying it? Us either. You’ve probably seen your fair share of hacks online. There’s hacks for everything from productivity to weight loss to sleep to marketing and much more.On the surface, hacks are sexy. They present you with an alternative where you can gain an advantage - just for finding something that other people haven’t.The problem? Hacks won’t get you far for long. If you want sustainable results from your marketing efforts, you’ll need to take a different approach.If you’ve been searching for the next big legal marketing hack to take your firm to the next level, you’ll want to hear what we have to say in today’s episode. In this week’s podcast, Jan discusses the problem with hacks and what you should focus on instead when it comes to marketing your firm.There’s much more to learn in this episode about scaling your firm, so tune in now!In this episode:01:49 - Why “hacks” aren’t something to focus on in the long run03:00 - What the stock market can teach us about hacks05:18 - You can’t con an honest man06:45 - From hacks to sustainable resultsAbout Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
8/17/2021

Recruiting the Best Candidates for Your Law Firm with Andrew Wilcox

Ep. 113
>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Gethelp finding your next new hire with Wilcox & Hackett Legal Talent ConsultingClose more of your ideal clients with our Double Your Case Files MasterclassEstate planning attorney? Plug into a proven system for consistent revenue with Seminar 2.0If you’ve ever tried to hire the perfect candidate for your law firm (or find a new law firm to call home), you know how challenging it can be. So how can you make sure you’re finding the right fit? While there’s not always a straightforward answer, legal talent consultant Andrew Wilcox joins us to provide some expert insights.Andrew knows how to deliver top talent for law firms. He has recruited for big firms (like those in the AM Law Top 5) and small practices, alike. He’s an expert on the type of people you should bring into your law practice and his experience has given him a wealth of first-hand knowledge of knowing what to look for when hiring legal talent.If you’re hiring for your firm or seeking a new position, you won’t want to miss today’s episode.In this week’s podcast, Andrew Wilcox of Wilcox and Hackett Legal Talent Consulting joins us to discuss the top challenges in recruiting for law firms, the common red flags he avoids in candidates and why having a book of business as a candidate isn’t as important as you might think.There’s much more to learn in this episode about getting the right talent for your firm, so tune in now!In this episode:00:54 - How Andrew got started in law firm recruiting02:44 - Top challenges in recruiting for the legal field06:46 - Characteristics to watch for in candidates10:24 - Can small firms have an advantage in recruiting candidates?17:09 - The three paths of succession planning and why you need it22:39 - Does having a ‘book of business’ matter for candidates?28:39 - Why firms should consider their business plan35:48 - Who should get in touch with AndrewAbout Andrew Wilcox:Andrew is the owner of Wilcox and Hackett, LLC, a legal talent search, performance measurement, client development, and storytelling/planning consulting firm since 2004 where he has worked with small law firms to firms in the AM Law Top 5. Over that time, Andrew has helped place shareholders, and associates and has worked extensively on firm mergers. Experience includes working from the discovery of interested firms, through merger, developing measurable business plans through training partners and associates on client development process. Get in touch with Andrew at andrew@Wilcox-legal.com.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
8/10/2021

From Golden Egg to Golden Goose: How to Go From Win to Winning

Ep. 112
>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Episode mentioned: From True Solo to Tripling The Practice every year with Elizabeth StephensonEpisode mentioned: From Process and Magic Statements to Running a Dream Practice With Todd VillarubiaEpisode mentioned: How to Become a Content Creation Machine with Russell KnightImplement a winning intake process in your firm - get access to our Double Your Case Files MasterclassEstate planning attorney? Get long-term growth wins for your firm with Seminar 2.0Solo Groundhog Day Series:Series Episode 1: How to Escape Solo Practice Groundhog DaySeries Episode 2: Is Toxic Revenue Poisoning Your Firm?----Every solo firm wants to win. Whether it’s bringing on a high-ticket client, implementing a profitable marketing strategy or creating a valuable relationship, these wins help prop your practice up for success.When it comes to getting wins, you will have more control over some than others. But if you want a law firm that’s successful in the long term, it will take more than just hoping for the best.They say when it happens to you once, it’s lucky, when it happens to you twice, it’s good. If you want to escape the solo groundhogs day, you can’t rely on luck. Instead, you need a key ingredient: consistency.Because the truth is growth-minded firm owners don’t need to get a golden egg. They need to hatch a golden goose. So, how can you go from having a win to winning over and over again? We’ll tell you how in today’s episode.In this week’s podcast, we’re continuing our Solo Practice Groundhogs Day series with this value-packed episode that explores how solo firms can achieve success and stand the test of time.Jan discusses internal vs. external wins, why process is essential for consistent gains and the 3 major pitfalls that keep solo firms from getting wins consistently.There’s much more to learn in this episode about creating a winning firm, so tune in now!In this episode:01:55 - Where most solos get their first wins02:45 - The importance of process04:30 - the first major pitfall that keeps firms from winning09:15 - the second major pitfall12:29 - the third major pitfallAbout Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.