The Headless Marketing Show
Learning About Content Modeling For Headless CMS
Today on the show we have Marcelo Lewin. Marcelo is a Headless CMS Solutions Professional and Founder of Headless Creator dot com. In his day job, he is a Senior Content Solutions Specialist at Service Titan.
I had a lot of fun interviewing Marcelo - he is clearly super passionate about headless content management - so much so that he has developed a full-time side gig as an educator of all things headless CMS. I was particularly pleased with his knowledge and insight around using headless cms across the organization. Not just for marketing content. In fact, I learned a whole new concept in talking to Marcelo as he talked about microcopy and how you can use headless cms to manage content within applications.
This is the big reason a lot of folks look at headless cms. You can manage all the content within the company. Applications, Landing Pages, Websites. Within the headless content management community, we call this single source of truth. You’ll hear Marcelo talk about that a few times and essentially that’s the concept he is referring to. Bringing all content together into a single content hub and having a single source of truth for your content - whether it is marketing content, customer service content, or microcopy in an app. Headless cms allow you to manage your content from one place and yet have that content be delivered to any channel you want.
We also talk a lot about content modeling and basically preparing yourself to use headless cms. Marcelo has a ton of great information on organizing and preparing your content so you can create a content model so be prepared for a nice juicing podcast on how to start thinking about your content from a different perspective.
As always check the show notes as I have placed a link to Marcelo’s website and other great resources on headless content management and content modeling.
Info on Marcelo Lewin
Here’s a link to Marcelo website https://www.headlesscreator.com/
Headless CMS Stuff
Scratching your head as to what a headless CMS is then this is a great place to start. WTF is Headless CMS the article covers what a monolithic CMS or traditional CMS is and what a Headless CMS and why they’re different.
You can also find out more information on Jamstack vs WordPress by reading this article https://www.webriq.com/time-to-drop-wordpress-and-migrate-to-jamstack lastly this is another great article to look over on why headless content management is on the rise. https://www.webriq.com/headless-content-management-systems-are-rising
Curious About Content Modeling?
This is a great resource for folks looking to get a good overview of content modeling and how to think through the process of modeling your content to be managed by a headless CMS. It is a multi-step guide from our preferred headless CMS at WebriQ - Sanity CMS
I figure that’s enough to keep you busy for a while!!
Enjoy the episode.