The Headless Marketing Show
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Finding synergy between development and marketing
Today I am excited to introduce Camille Trent, she is the Head of Content at Dooly.
Dooly is a sales enablement tool and they market themselves as the fastest way to update Salesforce, take sales notes, and easily manage deals. They aim to help salespeople save 5+ hours of gruntwork/week.
Dooly has adopted a headless CMS to manage their content on both their application and their marketing website. In this case, they have chosen Contentful.
Today we’ll talk to Camille about what her life is like as a content marketer using a headless CMS and get her opinions on the pros and cons of that kind of architecture. She also talks about the importance of using no-code tools to help her marketing team publish landing pages and non-SEO pages for their campaigns and whenever they need to quickly spin up a new experience.
The big question I had for Camille revolves around how the marketing world and developer worlds can become better connected. She had a number of great ideas on how marketing can adopt better tools and run more like an engineering team and or use no-code tools for their testing and experimentation.
Camille also talked a lot about empathy and developing a culture of enablement. Creating a workflow where the marketing team is able to work with tools and a process that allows them to be successful while also enabling the development team to use their tools and processes to be successful as well. Both departments ultimately want to see the company succeed and grow and both teams want to do their best work. Allowing that to happen requires finding synergy between marketing and development.
Enjoy the show!