The Headless Marketing Show

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How to Tie Your Marketing and Recruiting Together

Season 1, Ep. 5

Today we’ll be chatting with Ryan Hornack. He is the Director of Marketing at Fifth Wheel Freight. In our conversation, we talk a lot about how marketers can better communicate and manage marketing projects with other departments. Ryan has some great ideas around how to frame projects and then incorporate other team members so that the project runs smoothly while also making sure the desired outcome is achieved.


We also talk about how to develop marketing campaigns for non-traditional reasons - specifically around recruitment. Ryan sees this as a whole new frontier in the marketing world. Brands that understand how to develop and deploy these specific marketing campaigns will have a leg up on companies running more traditional recruitment strategies.


If you are looking to run better projects or more uniquely if you are looking to find and hire better people then this will be a great episode for you to listen to.

More Episodes

8/4/2021

Life On A Single Person Marketing Team

Season 1, Ep. 8
Today we have Brian Zolot on the show. Brain is the first marketing hire at a young growing company - Rox Box Containers - he is the Marketing and Media Director. I think a lot of companies have a single person marketing team or a no-person marketing team where they are perhaps managing the marketing side of the company as an owner or through sales. Speaking with Brian was really insightful on how to manage marketing when you have limited resources.From standing up and managing a website, generating blog content for SEO or managing your social media profiles, marketing covers a wide scope and in general requires labor, oftentimes lots of labor. If you are a one-person marketing team that means you really have to stay focused on what is important. Brain talks about needing to get everything done versus only working on his favorite parts of marketing and being willing to finish something, like his website or videography projects at good enough instead of chasing perfection and potentially wasting time for little gain.Like any marketing team he has his struggles with the balance of quality content versus the quantity of content produced and because he is a marketing team of one he has to deal with technical issues on his website and advertising software and video editing suite and on and on.We talk a bit about having to learn on the fly and approach marketing with a trial and error mentality and Brian has some great commentary on how to learn, where to find information and help and how to structure and prioritize your marketing efforts when resources are scarce. I think a lot of people will find this episode relatable. Let’s bring brian in and start the show!
7/27/2021

No-Code, Low Code and the Future of Content Management

Season 1, Ep. 7
Today on the show we have Victor Coisne the VP of Marketing at Strapi CMS. Strapi is an open-source headless CMS that we’ve used a number of times here at WebriQ. Today Victor and I talk all about the rise of no-code/low-code tools for the marketing worldNo-code is immensely popular right now. Tools like Webflow, Squarespace, Wix, and on and on. It seems every week there’s a new drag and drop editor available on the market. But for all the popularity many companies end up using better tools like a CMS or Content Management System because of the benefits they provide.We sat down to discuss what no-code and low-code look like for marketers today and to measure their pros and cons and discuss why plenty of marketing teams opt for a CMS. Victor had some great insight on why a headless CMS may be a great middle-ground for marketing teams capable of using a low-code tool while also needing the benefits that headless cms can provide.If you have been thinking about how to manage your digital experiences and considering a no-code tool versus WordPress or thinking about adding a grouping of plugins to WordPress to make it as no-code as possible Victor has some great commentary I am sure you’ll find valuable. If you find yourself dealing with some of the limitations of no-code tools or the problems of making WordPress as no-code as possible you may be interested in Low-Code and Headless CMS and Victor provides a great introduction.As always be sure to check the show notes for more links and information. Enjoy the show!Show NotesStrapi CMSStrapi is the leading open-source Headless CMS. Strapi gives developers the freedom to use their favorite tools and frameworks while helping editors easily manage their content and distribute it anywhere. The company is based in Paris and San Francisco. To learn more, visit https://strapi.io/Victor Coisnehttps://www.linkedin.com/in/victorcoisne/No-Code vs Low-CodeA no-code platform is a programming platform that uses a visual development interface to enable non-technical users to build applications by dragging and dropping software applications to create a full app. Users don't need any previous coding experience to build applications using no-code.It's key to differentiate between low-code and no-code platforms. Low-code platforms are most often used by individuals with some coding knowledge to achieve a lot more customization and really build what is mission-critical. No-code tools are more limited but easier to use whereas low-code are much more capable of delivering exactly what the business needs it just takes a bit more technical understanding to achieve.I grabbed a few articles on this subject to help connect a few dots and provide more details on the nature of what we discuss during the show.https://www.cmswire.com/digital-marketing/how-no-code-and-low-code-can-help-budget-strapped-marketing-departments/https://pinver.medium.com/decoding-the-no-code-low-code-startup-universe-and-its-players-4b5e0221d58bTechnical DebtTechnical debt (also known as design debt or code debt, but can be also related to other technical endeavors) is a concept in software development that reflects the implied cost of additional rework caused by choosing an easy (limited) solution now instead of using a better approach that would take longer.https://www.coherence.digital/en-us/articles/what-technical-debt-and-why-does-it-kill-your-marketing-agilityHeadless CMSA headless CMS has no presentation layer and makes content available through APIs. With a headless CMS, the task of the content presentation is performed by an external client consuming APIs exposed by headless CMS.https://www.webriq.com/monolithic-cms-versus-headless-cmshttps://www.webriq.com/headless-content-management-systems-are-risingWe’ve had an entire episode on the topic of headless CMS already, feel free to give it a listen.https://shows.acast.com/the-headless-marketing-show/episodes/understanding-headless-cms-and-how-it-benefits-marketers
7/14/2021

Creating Great Experiences with Headless Commerce

Season 1, Ep. 6
Over the past decade, e-commerce has grown from ~4% of US retail spending to ~15%. This growth has only sped up after the advent of COVID-19, by all accounts the trendline of online sales commerce is steepening. In the not too distant future, the majority of consumer spending will take place online.The technical world of e-commerce is shifting away from monolithic systems and traditional e-commerce platforms, and into a new era of decoupled e-commerce. This new method for creating and deploying e-commerce is called headless commerce.I am really excited about this episode. We’ve had a few shows on headless content management but there is a whole other universe to headless when we talk about headless commerce. Fundamentally headless commerce is very similar to headless content management. By decoupling your commerce you can place your commerce anywhere and any way that you want. It is really about having complete control over your commerce experiences and helping give the best experiences to your customers.In today’s show, I sat down and spoke with Andrew Underwood who is the co-founder of Commerce.JS a headless commerce startup. We talk through some of the big concepts of headless commerce and the e-commerce industry at large. If you’ve never heard of headless commerce this will be a great place to get a bunch of information. If you are familiar with the headless commerce ecosystem you’ll find Andrew has a bunch of great details and insights that will be useful and intriguing as well.As always be sure to check the show notes for more links and information to help you get more information.Show NotesWhat is Headless CommerceCurrently, most of the e-commerce platform options available to businesses are monolithic (also considered traditional commerce). This means the entire system is held on a single platform. The product information catalog, design templates, database, shopping cart, and checkout process are all stuck together and a lot of your business choices have pre-ordained for you. This can be beneficial for a young webshop but, eventually, many online traditional commerce stores find themselves constrained everywhere they turn.So what is headless commerce exactly?Headless commerce decouples the presentation layer — in most cases, the template or theme — from the eCommerce platform. Another way to think of the headless approach is that all the components are modular. Meaning you gain a lot of choice and flexibility and access to the power that brings to develop better customer experiences.Here are a few links to start your research into headless commerce.https://www.webriq.com/business-case-for-headless-commercehttps://www.bloomreach.com/en/blog/2019/08/headless-commerce.html