The Growth Show with Whitney Bateson

In this podcast episode, Janice Hostager, a seasoned marketing strategist and fractional CMO, shares her expertise in developing effective marketing strategies. She introduces her Trail to the Sale™ framework, guiding businesses through step-by-step strategies. The discussion includes common marketing pitfalls, the importance of understanding the buyer's journey, and techniques for different stages of the marketing funnel: awareness, consideration, comparison, and sale. Janice emphasizes knowing your ideal customer, tailoring marketing efforts, nurturing customer relationships post-sale, and leveraging referrals. Drawing from her extensive experience, Janice offers a downloadable workbook to help listeners map out their marketing path.Connect with Janice Here:https://www.facebook.com/janicehostagerhttps://www.instagram.com/janicehostagermarketing/https://www.linkedin.com/in/janice-hostager/https://www.youtube.com/c/JaniceHostagerhttps://janicehostager.com/ and https://myweeklymarketing.comResources:https://janicehostager.com/small-business-marketing-plan/In this episode:Janice's journey and approach to strategyThe Trail to the Sale framework and the stagesEvaluating low-cost productsDiscovery calls and handling objectionsUpselling, customer service, and post-sale strategiesNurturing relationships and encouraging referralsCommon mistakes and tailoring strategiesLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

In this episode, Whitney explores effective strategies for growing an email list, especially for those starting from zero. The discussion builds on previous talks about launching a course and emphasizes the importance of having an audience before launching a product. The episode offers unique ideas for promoting lead magnets to attract more subscribers. Key tactics include prominently featuring lead magnets on websites, engaging in online communities by providing valuable insights, participating in podcasts, collaborating on freebie swaps with peers, and engaging in bundles. Whitney emphasizes the role of email lists in maintaining audience control over relying solely on social media platforms, and highlights the benefits of nurturing subscriber relationships to turn them into clients over time.Resources:How to Launch Your First CourseSteps for a Better Lead MagnetWhy You Should Focus on Building an Email List (and How to Start)>>> FREEBIESIn this episode:The Importance of Building an Email ListWebsite Strategies for Promoting Lead MagnetsLeveraging Online CommunitiesGuest Speaking and CollaborationsAdvanced Tactics: Bundles and MoreWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Whitney breaks down the crucial steps to launching a successful online course in this solo episode. She stresses the importance of audience validation and pre-selling, explaining why understanding your audience’s needs should always come before creating your course. Whitney also highlights common mistakes wellness entrepreneurs often make—like spending too much time perfecting a course without validating the idea or neglecting effective marketing efforts.Listeners will walk away with practical strategies for building and engaging an audience, pre-selling a course, setting up waitlists, and using beta customer feedback to fine-tune the course content and marketing approach. Whitney also covers the essential role of your website in supporting a course launch and shares ongoing marketing and funnel strategies to ensure long-term success. The episode concludes with an introduction to Whitney’s Wellness Pro Website System, a tool designed to help entrepreneurs create high-converting websites to promote their courses and services.In this episode:The Importance of Validating Your Course IdeaIdentifying and Engaging Your AudiencePre-Selling and Beta Launch StrategiesGathering Feedback and Continuous ImprovementMarketing and Sales StrategiesLeveraging Your Website for Course LaunchOngoing Marketing and Funnel StrategyWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

In this episode of the Growth Show, host Whitney interviews Linda Melone, a seasoned conversion copywriter. They explore the fundamentals of conversion copywriting, emphasizing the importance of creating revenue-driving content. The discussion highlights the role of AI tools, like ChatGPT, in brainstorming, refining, and enhancing copy. Linda elaborates on her transition from a personal trainer to a copywriting expert, offering practical tips on using AI responsibly, conducting customer interviews, and website content. This episode outlines actionable advice for business owners looking to improve their copywriting skills and leverage AI for better results.Connect with Linda Here:https://linktr.ee/lindameloneResources Mentioned:Headline AnalyzerWellness Pro Website SystemIn this episode:Understanding Conversion CopywritingLinda's JourneyUsing AI in CopywritingOvercoming Writer's Block with AIThe Importance of Customer Language in CopyUsing AI for Persona AnalysisCrafting Effective Homepages with AIPitfalls of Using AI for CopywritingEnsuring Accuracy and Empathy in AI ContentBrainstorming Titles with AIWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

In this episode, we explore the idea of breaking conventional rules in the business world, especially in the health and wellness field. Whitney shares personal stories about starting a business while traveling and discusses six key rules that, when broken, can lead to more freedom, success, and happiness. From challenging the need to be available 24/7 and rejecting the 'client is always right' mantra, to embracing location independence and selective client onboarding, this episode provides insights and practical advice on making unorthodox decisions that benefit both you and your clients. The content ties into an upcoming virtual summit, the Rule Breaking Entrepreneur Summit, where more in-depth discussions on these topics will take place.Resources Mentioned:Rule Breaking Entrepreneur SummitIn this episode:Personal Story: Starting My BusinessThe Importance of Rule BreakingRule #1: Availability 24/7Rule #2: The Client is Always RightRule #3: More Hustle Equals More SuccessRule #4: Location IndependenceRule #5: Taking Every ClientRule #6: Clients Only Want YouRule Breaking Entrepreneur SummitWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

In this solo episode, Whitney provides an in-depth look into the technical aspects of creating a WordPress website. Whitney explains the importance of themes and plugins, providing best practices for selecting and managing them. She offers insights into her favorite tools such as Divi, WordFence, SiteGround Security, and Yoast SEO, explaining their roles in improving website performance, security, and SEO. Whitney also highlights the additional support and services offered through her Wellness Pro Website System, assuring listeners they can rely on her and her team for comprehensive website management.Join the Wellness Pro Website System waitlist and be the first to know when the doors are open!To see the full list of plugins mentioned, go here.In this episode:Why WordPress?Understanding WordPress PluginsChoosing the Right Themes and PluginsBest Practices for Plugin SelectionEssential Plugins for Your WordPress SiteAdvanced Plugins and ToolsBackup and Security MeasuresConclusion and Program InformationWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

In this episode of The Growth Show, host Whitney interviews Holly Larson, a registered dietitian and the founder of the Dietitian Money Conference. The conversation revolves around empowering dietitians and nutrition professionals to advocate for better salaries and compensation. Holly shares her journey, the importance of negotiating, and how the Dietitian Money Conference aims to educate and empower attendees. The episode emphasizes transparency, collaboration, and the need for ongoing learning in money management and negotiation skills. Key topics include the history of dietitians' compensation, the importance of advocating for fair rates, and the diverse lineup of sessions at the upcoming conference.Connect with Holly here:https://dietitianmoneyconference.com/https://www.instagram.com/dietitianmoneyconference/https://www.instagram.com/hollylarsonwrites/Resources MentionedRegister for the Dietitian Money Conference: https://dietitianmoneyconference.com/?affiliate=whitneybatesonRegister for the Let's Talk About Money masterclass, 09/04/2024: https://dietitianmoneyconference.com/masterclass/?affiliate=whitneybatesonIn this episode:Diving into Money and Dietitian SalariesChallenges and Solutions in NegotiationThe Importance of Advocacy and TransparencyDetails About the Dietitian Money ConferenceWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

In this episode of The Growth Show, Katie Dodd, a dietitian and successful entrepreneur, shares her journey into the world of blogging and how she turned it into a lucrative passive income stream. Katie breaks down the key steps to starting and growing a blog, from finding your niche to mastering SEO and creating multiple income streams. She also highlights common challenges bloggers face and how to overcome them. Whether you’re new to blogging or looking to monetize your existing blog, Katie’s insights offer valuable guidance to help you succeed. Don't miss her tips and the details of her upcoming 3-Day Blog Biz Challenge!Connect with Katie here:https://www.instagram.com/thekatiedodd/https://www.facebook.com/groups/dietitiansidehustle/https://dietitiansidehustle.com/Resources MentionedJoin Katie's 3-Day Blog Biz Challenge, 09/03/24-09/05/24: https://katiedodd.com/blog-biz/?ref=whitney56Purchase BAP-Platinum, Doors Open 09/05/24-09/09/24: https://bloggingacceleratorprogram.com/platinum/?ref=whitney56In this episode:Katie's Journey into BloggingHow Blogging Generates Passive IncomeThree Steps to Start a Blog BusinessKatie’s Blogging Income Growth JourneyInvitation to Katie's 3-Day Blog ChallengeWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.