The Growth Show with Whitney Bateson

In the finale of the 'Website Success for 2025' series, Whitney takes you through her nine-step framework for creating a website that not only looks great but also effectively brings in clients and automates your business processes. She highlights the importance of clear niche identification, strategic page structure, compelling copywriting, and automation tools. Whitney also discusses her upcoming Wellness Pro Website System and a special pre-Black Friday offer, $500 off with code BFSALE2024. Join Whitney's live open house on November 21st at noon Eastern.Don't forget to visit the series page to grab your free downloadable guide with key takeaways from each episode, join the conversation, and ask questions to help you succeed in 2025!In this episode:Nine-Step Framework for a Client-Attracting WebsiteStep 1: Define Your Niche and Ideal ClientStep 2: Branding EssentialsStep 3: Structuring Your Services and WebsiteStep 4: Mastering CopywritingStep 5: Automate Your Sales ProcessStep 6: Lead Generation and Email MarketingStep 7: Choosing Your Website PlatformStep 8: Designing and Customizing Your WebsiteStep 9: SEO and Driving TrafficWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here. Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here. Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

In this episode of the Growth Show Podcast, host Whitney chats about the challenges and misconceptions surrounding DIY websites using platforms like Squarespace, Wix, and WordPress. She emphasizes the importance of not just beautiful design but strategic functionality that converts visitors into clients. Whitney highlights that many DIY and even professionally designed websites fail due to a lack of clear client-focused strategies, strong copy, and conversion-focused pages. She also shares insights on the hidden costs and frustrations associated with DIY website building. Finally, she introduces the Wellness Pro Website System, a comprehensive solution for building strategic, flexible, and easy-to-update WordPress websites designed specifically for wellness professionals.Don't forget to visit the series page to grab your free downloadable guide with key takeaways from each episode, join the conversation, and ask questions to help you succeed in 2025!In this episode:Recap of Part One: Why Just Having a Website Isn't EnoughThe Reality of DIY WebsitesThe Hidden Costs of DIY WebsitesIntroducing the Wellness Pro Website SystemHiring a Designer: Pros and ConsConclusion and Next StepsWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Join host Whitney Bateson as she kicks off the first episode of a three-part podcast series on 'Website Success for 2025.' This series is designed to help you transform your website into a powerful, client-attracting tool as you prepare for the upcoming new year. Reflecting on key achievements from 2024, Whitney talks about aligning your website with your business goals, crafting client-focused copy using the Problem-Agitate-Solution (PAS) framework, and building a functional sales system with automated steps, such as online scheduling and lead magnets. Throughout this episode, you’ll hear success stories, practical tips, and actionable examples to turn your website into a streamlined sales machine. Whitney also introduces the Wellness Pro Website System and highlights upcoming enrollment opportunities.Don't forget to visit the series page to grab your free downloadable guide with key takeaways from each episode, join the conversation, and ask questions to help you succeed in 2025!In this episode:Reflecting on 2024 achievementsSetting your 2025 goals & why 'just having a website' isn't enoughCrafting client-focused copyAutomated stepsLead magnets & the power of an email listKey website elementsAvoiding DIY website pitfallsWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

In this episode, join Whitney as she welcomes Jennie Wright, a lead generation expert, to share her tips on automated lead generation and email list building. You'll discover Jennie's innovative 'list injection method' for adding thousands of leads ahead of a launch, ensuring consistent business growth. Learn to reduce unsubscribe rates, maintain engaging email tones, and choose the right email marketing platforms. The episode also covers the importance of creating dynamic lead magnets, hosting successful events like webinars and summits, and leveraging collaborations, bundles, and podcast guesting to drive engagement. Whether you're a seasoned marketer or new to these concepts, you'll find practical guidance and inspiring success stories to elevate your lead-generation efforts. Tune in for a friendly, insightful session, and get ready to power up your marketing strategies!Connect with Jennie Here:WebsiteInstagramFacebookLinkedInResources:Jennie's FreebieEpisode 31Episode 13In this episode:Diving into Lead GenerationUnderstanding List BuildingEmail List Management TipsRedefining Lead GenerationAutomation Tools and PlatformsSetting Up Automated Lead Capture FormsRemoving Friction in Lead GenerationCreating Dynamic Lead MagnetsThe Importance of Client ExperienceEffective List-Building StrategiesLeveraging Collaborations and EventsThe Power of SegmentationSuccess Stories and Final TipsLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

In this podcast episode, Janice Hostager, a seasoned marketing strategist and fractional CMO, shares her expertise in developing effective marketing strategies. She introduces her Trail to the Sale™ framework, guiding businesses through step-by-step strategies. The discussion includes common marketing pitfalls, the importance of understanding the buyer's journey, and techniques for different stages of the marketing funnel: awareness, consideration, comparison, and sale. Janice emphasizes knowing your ideal customer, tailoring marketing efforts, nurturing customer relationships post-sale, and leveraging referrals. Drawing from her extensive experience, Janice offers a downloadable workbook to help listeners map out their marketing path.Connect with Janice Here:https://www.facebook.com/janicehostagerhttps://www.instagram.com/janicehostagermarketing/https://www.linkedin.com/in/janice-hostager/https://www.youtube.com/c/JaniceHostagerhttps://janicehostager.com/ and https://myweeklymarketing.comResources:https://janicehostager.com/small-business-marketing-plan/In this episode:Janice's journey and approach to strategyThe Trail to the Sale framework and the stagesEvaluating low-cost productsDiscovery calls and handling objectionsUpselling, customer service, and post-sale strategiesNurturing relationships and encouraging referralsCommon mistakes and tailoring strategiesLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

In this episode, Whitney explores effective strategies for growing an email list, especially for those starting from zero. The discussion builds on previous talks about launching a course and emphasizes the importance of having an audience before launching a product. The episode offers unique ideas for promoting lead magnets to attract more subscribers. Key tactics include prominently featuring lead magnets on websites, engaging in online communities by providing valuable insights, participating in podcasts, collaborating on freebie swaps with peers, and engaging in bundles. Whitney emphasizes the role of email lists in maintaining audience control over relying solely on social media platforms, and highlights the benefits of nurturing subscriber relationships to turn them into clients over time.Resources:How to Launch Your First CourseSteps for a Better Lead MagnetWhy You Should Focus on Building an Email List (and How to Start)>>> FREEBIESIn this episode:The Importance of Building an Email ListWebsite Strategies for Promoting Lead MagnetsLeveraging Online CommunitiesGuest Speaking and CollaborationsAdvanced Tactics: Bundles and MoreWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

Whitney breaks down the crucial steps to launching a successful online course in this solo episode. She stresses the importance of audience validation and pre-selling, explaining why understanding your audience’s needs should always come before creating your course. Whitney also highlights common mistakes wellness entrepreneurs often make—like spending too much time perfecting a course without validating the idea or neglecting effective marketing efforts.Listeners will walk away with practical strategies for building and engaging an audience, pre-selling a course, setting up waitlists, and using beta customer feedback to fine-tune the course content and marketing approach. Whitney also covers the essential role of your website in supporting a course launch and shares ongoing marketing and funnel strategies to ensure long-term success. The episode concludes with an introduction to Whitney’s Wellness Pro Website System, a tool designed to help entrepreneurs create high-converting websites to promote their courses and services.In this episode:The Importance of Validating Your Course IdeaIdentifying and Engaging Your AudiencePre-Selling and Beta Launch StrategiesGathering Feedback and Continuous ImprovementMarketing and Sales StrategiesLeveraging Your Website for Course LaunchOngoing Marketing and Funnel StrategyWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.

In this episode of the Growth Show, host Whitney interviews Linda Melone, a seasoned conversion copywriter. They explore the fundamentals of conversion copywriting, emphasizing the importance of creating revenue-driving content. The discussion highlights the role of AI tools, like ChatGPT, in brainstorming, refining, and enhancing copy. Linda elaborates on her transition from a personal trainer to a copywriting expert, offering practical tips on using AI responsibly, conducting customer interviews, and website content. This episode outlines actionable advice for business owners looking to improve their copywriting skills and leverage AI for better results.Connect with Linda Here:https://linktr.ee/lindameloneResources Mentioned:Headline AnalyzerWellness Pro Website SystemIn this episode:Understanding Conversion CopywritingLinda's JourneyUsing AI in CopywritingOvercoming Writer's Block with AIThe Importance of Customer Language in CopyUsing AI for Persona AnalysisCrafting Effective Homepages with AIPitfalls of Using AI for CopywritingEnsuring Accuracy and Empathy in AI ContentBrainstorming Titles with AIWant new podcast episodes sent to your inbox each week, plus other resources, advice, and special offers to help you grow? Sign up here!Connect with Whitney Bateson: Instagram: @‌whitneybatesonLooking for more? Here are 3 ways to get my support in helping your health or wellness business grow and thrive:Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.