The Entrepreneur’s Ecosystem

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Producing Killer Content with Lacy Boggs

Ep. 10

We’ve all experienced brands totally bombarding us with ads and messaging during a big launch or rebrand campaign, but going radio silent in the inbetween. The fact is, without fortifying a client base on those off times, brands will end up with less eyeballs, and way less enthusiasm, the next time they launch a new sale, product, or campaign. In order to maintain an audience, it’s integral for a brand to spend that off time nurturing and priming their base.


Today, we’re talking to content strategist Lacy Boggs. Lacy is the author of the bestselling Kindle ebook Make a Killing with Content and the director of the Content Direction Agency which helps small businesses with strategic content for in between launches.


Tune in and listen to episode ten as we cover the differences between conversion copywriting and content marketing, the delight and frustration of TikTok and speaking Gen Z’s language, and where to draw the line on your social media channels between personal and professional content.


In This Episode, You Will Learn:

All about Lacy, her zodiac sign, and why she felt attacked the first time she read her enneagram results (03:20)

Lacy’s definition of content marketing and what it is and isn’t (07:35)

You don’t have to adopt every new social channel just because it’s hot—find the platform that works for you and your audience (19:11)

Choose one of your social media channels as a place to test ideas outloud (30:07)

Strategies for nurturing and building a brand in between launches (34:38)

To get to content that really sticks and resonates, be willing to play around and think outside the box(49:26)


Find Out Your Own Unfair Advantage:

www.chantizak.com/unfairadvantage


Connect with Lacy:

Website

Make a Killing with Content

LinkedIn

Instagram

Facebook


Connect with Chanti: 

Website

Facebook

Instagram


Connect with Dawn:

Website

Instagram

LinkedIn


Some of our quiz funnels:

https://horizonfound.com/quiz

https://learn.kaysemorris.com/ceo-teacher-type-quiz

https://www.consciousconversion.com/quiz/

More Episodes

Tuesday, May 23, 2023

How to Nourish Your Creative Process with Carla Contreras

Ep. 45
Do you feel out of alignment in your business? Or maybe you get burnt out easily when it comes to creating content on top of everything else you have to do for your day-to-day business operations? For today’s guest, she has mastered nourishing creativity while not lacking in any other areas and she’s teaching her clients to do the same.Today, we’re welcoming Carla Contreras, food stylist and content creation coach. She is the host of the Show Up Fully podcast. She competed on Chopped! on the Food Network, and her work has been featured in publications like Apartment Therapy and Well+Good.Tune in and listen to episode 45 where Carla is talking about diversity within content creation, the act of balancing within your business, and her $38,000 lesson.In This Episode, You Will Learn:How diversity lends itself to content creation and coaching (7:51)Balancing everything in business (15:02)Carla’s creative process (21:03)Tuning into your intuition within your business (25:28)Carla’s $38,000 lesson and knowing how to pivot (37:26)What the role of a coach is (49:19)What Substack is used for (55:42)Tell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Carla:WebsiteInstagramSubstackPodcastGiveawayThe Creative ActInteract:Interact blogInteract podcastQuiz CollectiveTry Interact Quiz Hosting Software: Sign up with our affiliate code for 20% off forever - Coupon code: QUIZQUEENConnect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagram
Tuesday, March 21, 2023

Unstoppable: Bust Through Plateau Into Your Greatness with Linda Perry

Ep. 44
Do you ever feel like you’re making progress and then suddenly you plateau? Or perhaps you have expectations for how your success is going to go and when it doesn’t end up how you thought it would, you get stuck? Our guest today has made a name for herself by helping others get through their plateaus and onto greater things.Today, we’re welcoming Linda Perry, a success strategist who combines mindset tools with strategic implementation to help small business owners crack the code to greater success. After working with hundreds of business owners, Linda believes that the key to uncovering freedom, making more money, and buying back your time begins with a Mindset First approach and she shows clients how to ditch their head trash to get ahead.Tune in and listen to episode forty-four of The Entrepreneur’s Ecosystem. Linda is talking all about plateaus, why awareness isn’t the end-all, and how powerful the idea of maybe is.In This Episode, You Will Learn:The parallel between traveling and running a business (10:27)How being a recovered lawyer and copywriter has led Linda to her business (17:27)The beauty in plateaus (20:27)How a family member’s plateau can affect you (34:49)Why awareness isn’t enough (39:47)The power of ‘maybe’ (49:57)Tell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Linda:WebsiteInstagramLinkedInPodcastThe Gap and The GainInteract:Interact blogInteract podcastQuiz CollectiveConnect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedIn
Tuesday, February 21, 2023

Blogs Are Dead – Start a Newsletter Instead with Dylan Redekop

Ep. 43
In today’s day and age, connecting to your audience is more important than ever before––especially if your career depends on those connections. People have grown tired of dealing with the constant stream of ads on blogs, so that’s why you might want to look into creating a newsletter about a topic you’re passionate about, and curating your audience that way.Today, we’re welcoming Dylan Redekop, creator of the Growth Currency Newsletter, a newsletter where he shares how he has monetized his newsletter and you can, too.Tune in and listen to episode forty-three where Dylan is talking to us about how a newsletter differs from email marketing, the basics of starting a newsletter, and how to find your niche.In This Episode, You Will Learn:What makes a newsletter different from email marketing (7:21)Dylan shares some impressive stats about popular newsletters (14:26)Dylan discusses the basics of starting a newsletter (30:54)The different types of platforms for newsletters (38:23)How to find your newsletter niche (41:27)Using newsletters as blog posts (47:28)Monetizing a newsletter (51:20)Tell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Dylan Redekop:TwitterInstagramFree courseSubscribe to DylanInteract:Interact blogInteract podcastQuiz CollectiveConnect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/
Thursday, February 9, 2023

What’s Your Growth Type with Chanti and Dawn

Ep. 42
Have you been putting off adding quizzes to your business? If you have, then this is your sign to start doing it. Chanti is sharing all about her new quiz AND how you can join her live workshop that will teach you exactly how to create a quiz that resonates with your audience.Today, it’s just us two, Dawn and Chanti. Chanti is giving us the exclusive on her 1,000-page document quiz “What’s Your Growth Type?”Tune in and listen to episode forty-two of The Entrepreneur’s Ecosystem. Chanti is telling us all about how she plans to use quizzes in 2023, how you can learn from her, and why it’s important to segment your audience.In This Episode, You Will Learn:How Chanti’s new quiz is going to help entrepreneurs grow in their business (7:06)The difference between the paid version and the free version (10:13)The importance of segmenting your audience (16:38)Why Chanti wants to get more specific with her messaging (25:13)Using the quiz as a organizational center point of your business (32:39)Zero first party data and what it is (46:02)All about Chanti’s live workshop teaching you how to create quizzes (51:42)Tell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageInteract:Interact blogInteract podcastQuiz CollectiveConnect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/Links we mentioned:What kind of quiz does your business needQuiz Class
Tuesday, December 20, 2022

Team Growth Real Talk and AI Predictions for the Future of Copy

Ep. 41
Have you ever been curious about how to get more deals in your business? Or perhaps you’ve been curious about growing your team? For most people, it’s a lot of trial and error. But if you listen to the advice of our guest today, you might just be able to skip past a lot of those trials.Today, we’re welcoming Joel Klettke, founder of Case Study Buddy, a company that helps businesses create and scale case studies and video testimonies so they’re able to close more deals. Joel is known for being an OG in the copywriting field.Tune in and listen to episode forty-one of The Entrepreneur’s Ecosystem. Joel shares why he went full-time with Case Study Buddy, how to build a team of writers, and his thoughts about where copywriting AI will be in the next few years.In This Episode, You Will Learn:Joel tells us what Case Study Buddy is and does (9:11)How to build a team of writers (13:05)How having children changes your business (30:43)Why Joel got into running (35:04)Joel shares his thoughts on the use of AI in copywriting (46:02)Tell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Joel:WebsiteLinkedInInteract:Interact blogInteract podcastQuiz CollectiveConnect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/
Tuesday, December 6, 2022

Raw Milk and The Power of “I Wrote the Book on That” with Chris Orzechowski

Ep. 40
Have you ever set down a path only to realize after getting to your destination that it is absolutely not what you want? A lot of people might just accept their fate or hope it gets better as time goes on. But for our guest today, that was not the case. Instead, he decided to grind until he got to where he wanted to be.Today, we’re welcoming Chris Orzechowski, email copywriter, author, and owner of an agency. He boasts having sold over 100 million dollars of product through email copywriting.Tune in and listen to episode forty where Chris shares why he left teaching, what his reasoning is for writing books, and why others may hate you.In This Episode, You Will Learn:Chris’ origin story as a teacher and why he left (14:27)Why Chris decided to start writing books (22:02)What social media platform Chris prefers as a copywriter (25:24)The reasons people may hate on you (33:47)How sending daily emails has affected Chris’ business (43:59)Tell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Chris:Books and CoursesWebsiteInstagramYouTubeTwitterGorilla MindInteract:Interact blogInteract podcastQuiz CollectiveConnect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/
Tuesday, November 22, 2022

How To Get Results So Good Other Publicists Want To Steal Your Strategies with Stephanie Lee

Ep. 39
Do you ever wonder how unknown businesses get featured by Forbes or The Washington Post? Do you want that type of social proof for yourself? For most people, the secret is hiring a great PR team. And the proof is in the pudding with our guest today, considering she is our first ever accepted cold-pitch.Today, we’re welcoming Stephanie Lee, founder of Clout Monster, a company that helps creators and business owners get featured in a multitude of different publications. Her specialty is being able to find an opening, an advantage, and your story so you’re able to break into the media scene.Tune in and listen to episode thirty-nine of The Entrepreneur’s Ecosystem. Stephanie is talking to us about the parallel between PR and copywriting, different media types, and how to find your story.In This Episode, You Will Learn:The parallel between PR and copywriting (10:25)How to present the angle you want journalists to write about (20:01)The different media types (28:10)At what stage in business Stephanie thinks you should go for press (33:06)Stephanie explains how to find your story (41:25)How to know what publications fit your story (48:43)Tell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Stephanie:NewsletterWebsiteBonus pitchInteract:Interact blogInteract podcastQuiz CollectiveConnect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/
Tuesday, October 25, 2022

Unlock your online course's earning potential with Jay McGrane

Ep. 38
Online courses,  educational tools, email funnels, quizzes, and more are an incredibly valuable tool for entrepreneurs, however it’s so important to implement a copywriting strategy that will help you create real, valuable conversions.Today, we’re excited to be joined by  Jay McGrane. Jay combines educational techniques with persuasive copywriting to boost student engagement and conversions for her clients. She’s been called the “course creator's best friend” because of the incredible results she has gotten for her clients, such as 41% open rates and 9% click-thru rates. Jay’s expertise is exciting to learn from and her tips will help you to begin unlocking your online course earning potential.Tune in and listen to episode 38 of The Entrepreneur’s Ecosystem. Jay talks with us about what she has learned about creating amazing copywriting conversions for her clients.  She shares why she thinks that completion rates are a vanity metric, what her advice is for understanding your audience, why it’s important to create smaller milestones for your online course, and so much more.In This Episode, You Will Learn:Jay’s personality quiz types (3:34)Why Jay says that completion rates  are a vanity metrics (7:55)About the role feedback loops play in online courses (13:27)Jay’s advice for people to uncover a Learner’s Journey (32:08)To break down your course goals into smaller milestones  (47:34) Connect with Jay: LinkedInInstagramTell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantage Connect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/
Tuesday, October 11, 2022

How to Embody CEO Energy + Channel Your First (Or Second or Third) Book with Ursula Mentjes

Ep. 37
Are you a CEO that struggles to confidently level up? Leading a team, evolving your business, growing from six to seven figures, AND overcoming imposter syndrome is all a part of being a CEO. As women, we need to embody our feminine and embrace that CEO energy inside of us!Today, we’re joined by the amazing Ursula Mentjes. She is a five-time Bestselling Author, award winning Entrepreneur and business growth expert. When Ursula began her career, she increased sales by 90% in just one year and later advanced to the position of President at just 27 years old. Through her coaching and her books, Ursula will transform the way you think about scaling so you can reach your revenue goals and embody the energy of a CEO!Tune in and listen to episode 37 of The Entrepreneur’s Ecosystem. Ursula talks about how she helps CEO’s to build and leverage their teams, why women find it more difficult to embody, what her book-writing process is, how she has reframed her money mindset, the power of a quantum mindset, and so much more.In This Episode, You Will Learn:How Ursula helps CEO’s build and support their teams (15:21)Why it’s difficult for women to step into CEO energy (22:36)How Ursula has reframed her money mindset  (29:47)Ursula’s book-writing process (38:19)What Ursula wants to leave listeners with (47:43) Connect with UrsulaWebsiteTell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/