The Entrepreneur’s Ecosystem


Producing Killer Content with Lacy Boggs

Ep. 10

We’ve all experienced brands totally bombarding us with ads and messaging during a big launch or rebrand campaign, but going radio silent in the inbetween. The fact is, without fortifying a client base on those off times, brands will end up with less eyeballs, and way less enthusiasm, the next time they launch a new sale, product, or campaign. In order to maintain an audience, it’s integral for a brand to spend that off time nurturing and priming their base.

Today, we’re talking to content strategist Lacy Boggs. Lacy is the author of the bestselling Kindle ebook Make a Killing with Content and the director of the Content Direction Agency which helps small businesses with strategic content for in between launches.

Tune in and listen to episode ten as we cover the differences between conversion copywriting and content marketing, the delight and frustration of TikTok and speaking Gen Z’s language, and where to draw the line on your social media channels between personal and professional content.

In This Episode, You Will Learn:

All about Lacy, her zodiac sign, and why she felt attacked the first time she read her enneagram results (03:20)

Lacy’s definition of content marketing and what it is and isn’t (07:35)

You don’t have to adopt every new social channel just because it’s hot—find the platform that works for you and your audience (19:11)

Choose one of your social media channels as a place to test ideas outloud (30:07)

Strategies for nurturing and building a brand in between launches (34:38)

To get to content that really sticks and resonates, be willing to play around and think outside the box(49:26)

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More Episodes


Raw Milk and The Power of “I Wrote the Book on That” with Chris Orzechowski

Ep. 40
Have you ever set down a path only to realize after getting to your destination that it is absolutely not what you want? A lot of people might just accept their fate or hope it gets better as time goes on. But for our guest today, that was not the case. Instead, he decided to grind until he got to where he wanted to be.Today, we’re welcoming Chris Orzechowski, email copywriter, author, and owner of an agency. He boasts having sold over 100 million dollars of product through email copywriting.Tune in and listen to episode forty where Chris shares why he left teaching, what his reasoning is for writing books, and why others may hate you.In This Episode, You Will Learn:Chris’ origin story as a teacher and why he left (14:27)Why Chris decided to start writing books (22:02)What social media platform Chris prefers as a copywriter (25:24)The reasons people may hate on you (33:47)How sending daily emails has affected Chris’ business (43:59)Tell us what you want us to talk Out Your Own Unfair with Chris:Books and CoursesWebsiteInstagramYouTubeTwitterGorilla MindInteract:Interact blogInteract podcastQuiz CollectiveConnect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:

How To Get Results So Good Other Publicists Want To Steal Your Strategies with Stephanie Lee

Ep. 39
Do you ever wonder how unknown businesses get featured by Forbes or The Washington Post? Do you want that type of social proof for yourself? For most people, the secret is hiring a great PR team. And the proof is in the pudding with our guest today, considering she is our first ever accepted cold-pitch.Today, we’re welcoming Stephanie Lee, founder of Clout Monster, a company that helps creators and business owners get featured in a multitude of different publications. Her specialty is being able to find an opening, an advantage, and your story so you’re able to break into the media scene.Tune in and listen to episode thirty-nine of The Entrepreneur’s Ecosystem. Stephanie is talking to us about the parallel between PR and copywriting, different media types, and how to find your story.In This Episode, You Will Learn:The parallel between PR and copywriting (10:25)How to present the angle you want journalists to write about (20:01)The different media types (28:10)At what stage in business Stephanie thinks you should go for press (33:06)Stephanie explains how to find your story (41:25)How to know what publications fit your story (48:43)Tell us what you want us to talk Out Your Own Unfair with Stephanie:NewsletterWebsiteBonus pitchInteract:Interact blogInteract podcastQuiz CollectiveConnect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:

Unlock your online course's earning potential with Jay McGrane

Ep. 38
Online courses,  educational tools, email funnels, quizzes, and more are an incredibly valuable tool for entrepreneurs, however it’s so important to implement a copywriting strategy that will help you create real, valuable conversions.Today, we’re excited to be joined by  Jay McGrane. Jay combines educational techniques with persuasive copywriting to boost student engagement and conversions for her clients. She’s been called the “course creator's best friend” because of the incredible results she has gotten for her clients, such as 41% open rates and 9% click-thru rates. Jay’s expertise is exciting to learn from and her tips will help you to begin unlocking your online course earning potential.Tune in and listen to episode 38 of The Entrepreneur’s Ecosystem. Jay talks with us about what she has learned about creating amazing copywriting conversions for her clients.  She shares why she thinks that completion rates are a vanity metric, what her advice is for understanding your audience, why it’s important to create smaller milestones for your online course, and so much more.In This Episode, You Will Learn:Jay’s personality quiz types (3:34)Why Jay says that completion rates  are a vanity metrics (7:55)About the role feedback loops play in online courses (13:27)Jay’s advice for people to uncover a Learner’s Journey (32:08)To break down your course goals into smaller milestones  (47:34) Connect with Jay: LinkedInInstagramTell us what you want us to talk Out Your Own Unfair Connect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels: