The Entrepreneur’s Ecosystem


Producing Killer Content with Lacy Boggs

Ep. 10

We’ve all experienced brands totally bombarding us with ads and messaging during a big launch or rebrand campaign, but going radio silent in the inbetween. The fact is, without fortifying a client base on those off times, brands will end up with less eyeballs, and way less enthusiasm, the next time they launch a new sale, product, or campaign. In order to maintain an audience, it’s integral for a brand to spend that off time nurturing and priming their base.

Today, we’re talking to content strategist Lacy Boggs. Lacy is the author of the bestselling Kindle ebook Make a Killing with Content and the director of the Content Direction Agency which helps small businesses with strategic content for in between launches.

Tune in and listen to episode ten as we cover the differences between conversion copywriting and content marketing, the delight and frustration of TikTok and speaking Gen Z’s language, and where to draw the line on your social media channels between personal and professional content.

In This Episode, You Will Learn:

All about Lacy, her zodiac sign, and why she felt attacked the first time she read her enneagram results (03:20)

Lacy’s definition of content marketing and what it is and isn’t (07:35)

You don’t have to adopt every new social channel just because it’s hot—find the platform that works for you and your audience (19:11)

Choose one of your social media channels as a place to test ideas outloud (30:07)

Strategies for nurturing and building a brand in between launches (34:38)

To get to content that really sticks and resonates, be willing to play around and think outside the box(49:26)

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More Episodes


What You Really Need To Do To Be Successful On Social Media with Sophia Parra

Ep. 35
How are you using social media to actually connect with people? So much of our time is spent coming up with concepts for attention-grabbing posts, but there is so much more untapped potential for online connection and community building.Today, we’re joined by the amazing Sophia Parra. She is a social media strategist who understands what it takes to create exceptional results when it comes to  increasing a brand’s following, engagement, and reach. Sophia has helped her clients triple the attendance at their events, go from 800 followers to 50k followers, and created opportunities for them to be featured on a variety of digital mediums. She is the creator of the online subscription, WHAT THE HECK TO POST, where she teaches members how to stop falling victim to the algorithm and leverage their leads in the DM’s.Tune in and listen to episode 35 of The Entrepreneur’s Ecosystem. Sophia talks with us about her career switch from operating an agency to launching her membership subscription. You will hear a personal experience that changed how she views success, when she began to build WHAT THE HECK TO POST, how you can build relationships on social media, the myth about consistency, and more.In This Episode, You Will Learn:How Sophia applies her Human Design to her business process (4:39)How Sophia’s definition of success has changed (23:57)When Sophia began to create her online subscription (26:54)Ways to build relationships on social media (31:44)How Sophia organizes her leads in the DMs (42:34)The myth around consistency (57:16)Connect with ​​SophiaOnline Subscription - What The Heck To PostDownloadable PDFAffiliate LinkTell us what you want us to talk Out Your Own Unfair with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:

Combining Soul & Strategy in Entrepreneurship with Jenna Faye Madden

Ep. 34
As entrepreneurs, we can lose sight of the root of our mission as our responsibilities rise and stress surrounding the business grows. Creating new processes, establishing a vision, and understanding the power of manifestation, will help us to lead with our soul.Today, we’re joined by the incredible Jenna Faye Madden. As the CEO of Soul Meets Strategy, Jenna helps conscious entrepreneurs to stay connected to their vision, earn more money, and grow as a leader. Through immersive, transformational events and online programs, Soul Meets Strategy helps service-based entrepreneurs to streamline their business and ensure that the tasks they are focused on will help them fulfill their mission.Tune in and listen to episode 34 of The Entrepreneur’s Ecosystem. Jenna shares so much wisdom around empowering yourself as an entrepreneur and service-based leader. You will hear what she describes as the disempowering loop entrepreneurs can get stuck in, what the common blocks are that she sees within clients, why it’s important to stay connected to your vision, and so much more.In This Episode, You Will Learn:Jenna’s explanation of the disempowering loop for entrepreneurs (12:12)A common block Jenna sees in entrepreneurs (16:04)Why hypervigilance is the opposite of curiosity (25:30)The importance of feeling connected to a vision as a business leader  (36:22)Jenna’s advice of how to contribute to the results you want to see (56:08) Connect with ​​JennaWebsiteLinkedInSoul Meets Strategy Podcast FacebookTell us what you want us to talk Out Your Own Unfair Connect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:

Challenges & Learnings From Building An Agency Team with Michal Eisikowitz

Ep. 33
One of the most challenging parts about being an entrepreneur is building your team. Finding great people with the skills you are looking for that are also aligned with your values and expectations, is no easy task.Today, we’re joined by Michal Eisikowitz. Michal is an amazing B2B SaaS Conversion Copywriter, Website Specialist, Founder and CEO of CopyTribe which is a copywriter training program, and the Founder and CEO at Michal Eisikowitz Copywriting. From starting her agency as a team of one, Michal has since grown her team while also growing her family. The challenges and lessons that Michal has learned while balancing  her entrepreneurial and motherhood experiences are ones we can all learn from.Tune in and listen to episode 33 of The Entrepreneur’s Ecosystem. Michal gives us the update on where she is at in her business and her copywriting training programs. She talks about the importance of building confidence in female copywriters, what the difference is between an agency and micro agency, the challenges she has encountered while building her team, addressing the guilt she feels as a mother and entrepreneur, and more.In This Episode, You Will Learn:Michal’s current update on her business and how she juggles her time (10:20)How Michael is focused on helping copywriter’s build confidence in (16:50)Michal’s reflection on the challenges and lessons she has experienced while building her team (21:53)When Michal realized that she needed to bring on team members (28:28)Michal’s thoughts on navigating feeling guilty as a mother and business owner (43:50)One tool that Michal relies on for communicating with her team and clients (49:13)Connect with ​​Michal EisikowitzWebsiteLinkedInTell us what you want us to talk Out Your Own Unfair with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels: