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The Entrepreneur’s Ecosystem

The Entrepreneur’s Ecosystem is your go-to source for digital marketing real talk — aka. nuanced and personalized conversations with business owners who all have one thing in common: they say no to the status quo. Brough
Latest Episode7/26/2022

Challenges & Learnings From Building An Agency Team with Michal Eisikowitz

Ep. 33
One of the most challenging parts about being an entrepreneur is building your team. Finding great people with the skills you are looking for that are also aligned with your values and expectations, is no easy task.Today, we’re joined by Michal Eisikowitz. Michal is an amazing B2B SaaS Conversion Copywriter, Website Specialist, Founder and CEO of CopyTribe which is a copywriter training program, and the Founder and CEO at Michal Eisikowitz Copywriting. From starting her agency as a team of one, Michal has since grown her team while also growing her family. The challenges and lessons that Michal has learned while balancing her entrepreneurial and motherhood experiences are ones we can all learn from.Tune in and listen to episode 33 of The Entrepreneur’s Ecosystem. Michal gives us the update on where she is at in her business and her copywriting training programs. She talks about the importance of building confidence in female copywriters, what the difference is between an agency and micro agency, the challenges she has encountered while building her team, addressing the guilt she feels as a mother and entrepreneur, and more.In This Episode, You Will Learn:Michal’s current update on her business and how she juggles her time (10:20)How Michael is focused on helping copywriter’s build confidence in (16:50)Michal’s reflection on the challenges and lessons she has experienced while building her team (21:53)When Michal realized that she needed to bring on team members (28:28)Michal’s thoughts on navigating feeling guilty as a mother and business owner (43:50)One tool that Michal relies on for communicating with her team and clients (49:13)Connect with ​​Michal EisikowitzWebsiteLinkedInTell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Chanti:WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/
7/26/2022

Challenges & Learnings From Building An Agency Team with Michal Eisikowitz

Ep. 33
One of the most challenging parts about being an entrepreneur is building your team. Finding great people with the skills you are looking for that are also aligned with your values and expectations, is no easy task.Today, we’re joined by Michal Eisikowitz. Michal is an amazing B2B SaaS Conversion Copywriter, Website Specialist, Founder and CEO of CopyTribe which is a copywriter training program, and the Founder and CEO at Michal Eisikowitz Copywriting. From starting her agency as a team of one, Michal has since grown her team while also growing her family. The challenges and lessons that Michal has learned while balancing her entrepreneurial and motherhood experiences are ones we can all learn from.Tune in and listen to episode 33 of The Entrepreneur’s Ecosystem. Michal gives us the update on where she is at in her business and her copywriting training programs. She talks about the importance of building confidence in female copywriters, what the difference is between an agency and micro agency, the challenges she has encountered while building her team, addressing the guilt she feels as a mother and entrepreneur, and more.In This Episode, You Will Learn:Michal’s current update on her business and how she juggles her time (10:20)How Michael is focused on helping copywriter’s build confidence in (16:50)Michal’s reflection on the challenges and lessons she has experienced while building her team (21:53)When Michal realized that she needed to bring on team members (28:28)Michal’s thoughts on navigating feeling guilty as a mother and business owner (43:50)One tool that Michal relies on for communicating with her team and clients (49:13)Connect with ​​Michal EisikowitzWebsiteLinkedInTell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Chanti:WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/
7/19/2022

How to Grow, Scale, and Choose Yourself Every Time with Ashleigh Chanel

Ep. 32
So many of us grow up in environments that prioritize one standard idea of success, but if there’s anything we’ve learned—especially over the last few years—your success is exactly what you make it. Those old ideals of corporate achievement aren’t the only measure anymore.Today, we’re joined by Ashleigh Chanel, your friendly virtual neighborhood marketing genie. Ashleigh is passionate about helping women business owners to market profitably through innovation, creativity, and action and implementing strategic digital media strategies that transform businesses.Tune in and listen to episode 32 of The Entrepreneur’s Ecosystem. Ashleigh talks to us about when she realized corporate America was not where she wanted to be and how she learned the art of funnel marketing. We also discuss the frustrations that can come from coaching that’s not tailored to your needs, how ads can help both grow and scale your business, and why running ads for your own business can get tricky.In This Episode, You Will Learn:How using the Enneagram showed Ashleigh where her strengths lie (08:37)How Ashleigh’s mother’s successful career influenced her ambition (16:23)About Ashleigh’s world travels (21:45)How Ashleigh’s marketing degree helped her discern better coaching techniques (28:12)Not all ROI is monetary! (47:09)Exactly how Ashleigh’s agency works with clients (50:30)Connect with Ashleigh:InstagramLinkedInWebsiteSales Funnel ChecklistTell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Chanti:WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/
7/12/2022

Maximizing Potential Through SEO with Brittany Herzberg

Ep. 31
You’ve put your blood, sweat, and tears into your online business, but you’re still not seeing your hard work translate to the results you deserve. But there’s good news: Through a little manipulation of the algorithm and some quality words from clients, you may just be on your way to seeing your efforts thrive.Today, we’re joined by Brittany Herzberg, the copywriter that holistic health and wellness professionals turn to when they want to see themselves turn up as the answer to a Google search. She’s mastered the art of procuring clients who feel like friends and turning them into a valued returning base.Tune in and listen to episode 31 of The Entrepreneur’s Ecosystem. Brittany is telling us all about building a practice of dream clients by enlisting the help of your website words and showcasing your individual personality. We also talk about how Brittany maintains balance with her massage therapy practice and her copy work and why client testimonials are so very important.In This Episode, You Will Learn:How Brittany got started as a copywriter and learning SEO (08:37)A breakdown of SEO and it’s value in client testimonials (14:54)How to ask for client testimonials (25:32)What to look for in testimonials to optimize SEO (32:04)Other SEO tips and tricks (35:43)Brittany’s take on satisfying the humans and the bots (39:45)Connect with BrittanyLinkedInWebsiteThe Simple and Smart SEO ShowTell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Chanti:WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/
7/5/2022

How Service Providers Can Engineer The Royal Treatment From Clients

Ep. 30
Do you continue to work with clients that undervalue and underpay you for your services? Being self employed comes with many obstacles, but a major one is overcoming self doubt in order to charge the rate you deserve and receive the royal treatment from clients.Today, we’re talking with Samar Owais, an email conversion strategist and copywriter. Samar ​​specializes in creating email journeys that turn your subscribers into recurring customers. She does this by analyzing customer data, designing a conversion-focused email strategy, and writing email copy that speaks to your subscribers and free trial-ers but converts for you. Throughout her copywriting career, Samar has created an amazing work-life balance andlearned how to appropriately set boundaries to receive respect from clients.Tune in and listen to episode 30 of The Entrepreneur’s Ecosystem. We talk to Samar about her experience growing her social media copywriting content, what she has learned since launching her course, two tactics that have changed her process working with clients, and more. You will even hear her answer to the ultimate copywriting question - is a 100% conversion rate possible?In This Episode, You Will Learn:What has led Samar to create her work life balance (9:54)About Samar’s copywriting journey (15:25)About Samar’s experience building her Twitter account (24:26)What Samar has learned since launching her course (37:14)Two tactics to ensure the royal treatment from clients (48:06)If Samar believes that 100% conversion rate is possible (55:36)Connect with SamarLinkedInWebsiteTwitterTell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Chanti:WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/
6/28/2022

How to Position Yourself as an Expert Service Provider and Charge Accordingly with Amy Posner

Ep. 29
There are many lessons learned as a freelancer, from setting boundaries with clients to knowing what rate you should charge. Hearing from those who have gone through these obstacles and come out the other side with increased confidence and expertise is reassuring for those of us who may be struggling to set boundaries with clients, establish the right rates, and navigate imposter syndrome.Today, we’re talking with Amy Posner. Amy is an incredible copywriter, coach and mentor with 3 decades of business experience. She partners with Jo from Copyhackers 10x Freelancer and has her own mastermind, the Magnetic North, which helped so many digital creatives completely level up their businesses, earn their worth, become renowned experts in their niche, and turn their businesses into something that actually supports their dreams and life goals. She’s also super empathetic, a little bit almost closet woo, and Dawn’s business and copy coach.Tune in and listen to episode 29 where we talk with Amy about serving ourselves while also serving our mission, how being in a niche will make your services more desirable, when to adjust your freelance rate as your expertise increases, and what she has learned about tackling imposter syndrome at every stage of growth in business.In This Episode, You Will Learn:Amy’s natural ability to implement and take action without resistance (8:05)Why being in a niche will make your services more desirable (22:30)That we can bring new ideas and developments to the “rules” of copywriting (40:00)Our thoughts about failing to implement (59:20)Amy’s thoughts about setting and adjusting your freelance rate (1:07:10)That imposter syndrome will creep up at every stage of business (1:17:18)Connect with Amy PosnerInstagramTwitterFacebookTell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Chanti:WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz
6/21/2022

How Minimalism Can Turn Neurodiversity, ADHD, and Engineered Distraction Into a Superpower with Robyn Buchanan

Ep. 28
Do you know anyone with ADHD or someone who is neurodivergent? Whether you have been diagnosed or not, it’s not a secret that we live in a distracted and cluttered world that continues to shorten our attention span. However, when we are self-aware and understand the environments that we focus best in, we are able to turn our struggles into a superpower.Today, we’re talking with Robyn Buchanan, an emergency nurse turned life and focus coach. With her husband and three children having ADHD, Robyn grew passionate about helping people with ADHD and neurodivergence to turn their struggles into a superpower. With Robyn’s coaching, her clients are able to not be paralyzed by their daily struggles anymore and understand what steps to take.Tune in and listen to episode 28 of The Entrepreneur’s Ecosystem. We talk with Robyn about her journey with minimalism and coaching ADHD clients and how the two intersect. She shares how our environment influences our ability to focus, why ADHD and neurodivergence can be leveraged as a strength for entrepreneurs, and steps to begin digitally decluttering.In This Episode, You Will Learn:Why it’s valuable to delete things before adding things (7:04)How our environment affects us (15:46)Robyn’s strategies to help her clients discover their strengths (28:36)How being neurodivergent can be a superpower for entrepreneurs (47:50)The first step to addressing digital clutter (56:55)Resources Mentioned:Wealth Whispers Gift (free link with code)5 Reasons Why Sometimes, What's Presented as "Ethical Marketing" is Purity Culture in DisguiseBook: We Will Not Cancel UsClementine MorganConnect with Robyn BuchananLinkedInYouTubeTell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Chanti:WebsiteConnect with Dawn:WebsiteSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/
6/14/2022

Ethical Marketing and Purity Culture with Merel Kriegsman

Ep. 27
As entrepreneurs know, there are many layers to ethical marketing. However, recently the lines have blurred between ethical marketing, purity culture, and distinguishing between what may be performative and what isn’t.Today, we’re talking with Merel Kriegsman. She is the CEO and founder of a company dedicated to helping you create wealth on your terms through entrepreneurship.Merel shows you how to sell out your premium offers and flagship programs, infusing your uniqueness, and embodying your desires. She has been featured in Forbes, Fast Company, ABC News, Entrepreneur, and more.Tune in and listen to episode 27 of The Entrepreneur’s Ecosystem. We talk with Merel about her entrepreneurship journey, from building her business from the ground up to evolving her sense of identity. You will also hear how Merel has incorporated her personality into her branding, what our thoughts are on the nuances of ethical marketing, how Merel helps her clients to create wealth, and more.In This Episode, You Will Learn:How Merel continues to evolve her sense of identity in work (6:31)Merel’s incorporation of her personality in her branding (23:00)Our thoughts on the ethical marketing movement (31:22)The importance of acknowledging our humanness in entrepreneurship (49:02)About Merel’s entrepreneurship journey and how she helps clients create wealth (57:47)Resources Mentioned:Wealth Whispers Gift (free link with code)5 Reasons Why Sometimes, What's Presented as "Ethical Marketing" is Purity Culture in DisguiseConnect with Merel Kriegsman:Facebook GroupPodcastWebsiteTell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Chanti:WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/