The Entrepreneur’s Ecosystem


How To Get Results So Good Other Publicists Want To Steal Your Strategies with Stephanie Lee

Ep. 39
Do you ever wonder how unknown businesses get featured by Forbes or The Washington Post? Do you want that type of social proof for yourself? For most people, the secret is hiring a great PR team. And the proof is in the pudding with our guest today, considering she is our first ever accepted cold-pitch.Today, we’re welcoming Stephanie Lee, founder of Clout Monster, a company that helps creators and business owners get featured in a multitude of different publications. Her specialty is being able to find an opening, an advantage, and your story so you’re able to break into the media scene.Tune in and listen to episode thirty-nine of The Entrepreneur’s Ecosystem. Stephanie is talking to us about the parallel between PR and copywriting, different media types, and how to find your story.In This Episode, You Will Learn:The parallel between PR and copywriting (10:25)How to present the angle you want journalists to write about (20:01)The different media types (28:10)At what stage in business Stephanie thinks you should go for press (33:06)Stephanie explains how to find your story (41:25)How to know what publications fit your story (48:43)Tell us what you want us to talk Out Your Own Unfair with Stephanie:NewsletterWebsiteBonus pitchInteract:Interact blogInteract podcastQuiz CollectiveConnect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:

Unlock your online course's earning potential with Jay McGrane

Ep. 38
Online courses,  educational tools, email funnels, quizzes, and more are an incredibly valuable tool for entrepreneurs, however it’s so important to implement a copywriting strategy that will help you create real, valuable conversions.Today, we’re excited to be joined by  Jay McGrane. Jay combines educational techniques with persuasive copywriting to boost student engagement and conversions for her clients. She’s been called the “course creator's best friend” because of the incredible results she has gotten for her clients, such as 41% open rates and 9% click-thru rates. Jay’s expertise is exciting to learn from and her tips will help you to begin unlocking your online course earning potential.Tune in and listen to episode 38 of The Entrepreneur’s Ecosystem. Jay talks with us about what she has learned about creating amazing copywriting conversions for her clients.  She shares why she thinks that completion rates are a vanity metric, what her advice is for understanding your audience, why it’s important to create smaller milestones for your online course, and so much more.In This Episode, You Will Learn:Jay’s personality quiz types (3:34)Why Jay says that completion rates  are a vanity metrics (7:55)About the role feedback loops play in online courses (13:27)Jay’s advice for people to uncover a Learner’s Journey (32:08)To break down your course goals into smaller milestones  (47:34) Connect with Jay: LinkedInInstagramTell us what you want us to talk Out Your Own Unfair Connect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:

How to Embody CEO Energy + Channel Your First (Or Second or Third) Book with Ursula Mentjes

Ep. 37
Are you a CEO that struggles to confidently level up? Leading a team, evolving your business, growing from six to seven figures, AND overcoming imposter syndrome is all a part of being a CEO. As women, we need to embody our feminine and embrace that CEO energy inside of us!Today, we’re joined by the amazing Ursula Mentjes. She is a five-time Bestselling Author, award winning Entrepreneur and business growth expert. When Ursula began her career, she increased sales by 90% in just one year and later advanced to the position of President at just 27 years old. Through her coaching and her books, Ursula will transform the way you think about scaling so you can reach your revenue goals and embody the energy of a CEO!Tune in and listen to episode 37 of The Entrepreneur’s Ecosystem. Ursula talks about how she helps CEO’s to build and leverage their teams, why women find it more difficult to embody, what her book-writing process is, how she has reframed her money mindset, the power of a quantum mindset, and so much more.In This Episode, You Will Learn:How Ursula helps CEO’s build and support their teams (15:21)Why it’s difficult for women to step into CEO energy (22:36)How Ursula has reframed her money mindset  (29:47)Ursula’s book-writing process (38:19)What Ursula wants to leave listeners with (47:43) Connect with UrsulaWebsiteTell us what you want us to talk Out Your Own Unfair with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:

Using Launch Copy & Data To Create High Conversions with Nicola Moors

Ep. 36
How are you elevating your client’s business through your copywriting? Every business and every client is unique so what is considered successful depends on many factors. Understanding the numbers is the key component to creating benchmarks of copywriting success!Today, we’re joined by copywriting badass, Nicola Moors. She uses launch and funnel copy fuelled by data, research & strategy to help business owners and coaches scale their next launch.  Since quitting her full time job at the beginning of the pandemic, Nicola has become an incredible copywriter. Her conversion numbers will shock you - in the best way possible - and she’s here to share how she does it. Tune in and listen to episode 36 of The Entrepreneur’s Ecosystem. Nicola talks about how she uses segmentation in her work, how she gets her clients to share their launch data with her, what she considers a good conversion rate, and her advice for fellow freelancers. In This Episode, You Will Learn:How Nicola incorporates segmenting into her work (11:40)Trends and shifts we are seeing among clients (15:47)How Nicola communicates with her clients to get their  launch numbers (20:39)Why a “good” conversion rate depends on the client (32:18)Nicola’s advice for freelancers to keep their business pipeline flowing  (43:01) Connect with ​​Nicola WebsiteInstagramCalculatorTell us what you want us to talk Out Your Own Unfair Connect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:

What You Really Need To Do To Be Successful On Social Media with Sophia Parra

Ep. 35
How are you using social media to actually connect with people? So much of our time is spent coming up with concepts for attention-grabbing posts, but there is so much more untapped potential for online connection and community building.Today, we’re joined by the amazing Sophia Parra. She is a social media strategist who understands what it takes to create exceptional results when it comes to  increasing a brand’s following, engagement, and reach. Sophia has helped her clients triple the attendance at their events, go from 800 followers to 50k followers, and created opportunities for them to be featured on a variety of digital mediums. She is the creator of the online subscription, WHAT THE HECK TO POST, where she teaches members how to stop falling victim to the algorithm and leverage their leads in the DM’s.Tune in and listen to episode 35 of The Entrepreneur’s Ecosystem. Sophia talks with us about her career switch from operating an agency to launching her membership subscription. You will hear a personal experience that changed how she views success, when she began to build WHAT THE HECK TO POST, how you can build relationships on social media, the myth about consistency, and more.In This Episode, You Will Learn:How Sophia applies her Human Design to her business process (4:39)How Sophia’s definition of success has changed (23:57)When Sophia began to create her online subscription (26:54)Ways to build relationships on social media (31:44)How Sophia organizes her leads in the DMs (42:34)The myth around consistency (57:16)Connect with ​​SophiaOnline Subscription - What The Heck To PostDownloadable PDFAffiliate LinkTell us what you want us to talk Out Your Own Unfair with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:

Combining Soul & Strategy in Entrepreneurship with Jenna Faye Madden

Ep. 34
As entrepreneurs, we can lose sight of the root of our mission as our responsibilities rise and stress surrounding the business grows. Creating new processes, establishing a vision, and understanding the power of manifestation, will help us to lead with our soul.Today, we’re joined by the incredible Jenna Faye Madden. As the CEO of Soul Meets Strategy, Jenna helps conscious entrepreneurs to stay connected to their vision, earn more money, and grow as a leader. Through immersive, transformational events and online programs, Soul Meets Strategy helps service-based entrepreneurs to streamline their business and ensure that the tasks they are focused on will help them fulfill their mission.Tune in and listen to episode 34 of The Entrepreneur’s Ecosystem. Jenna shares so much wisdom around empowering yourself as an entrepreneur and service-based leader. You will hear what she describes as the disempowering loop entrepreneurs can get stuck in, what the common blocks are that she sees within clients, why it’s important to stay connected to your vision, and so much more.In This Episode, You Will Learn:Jenna’s explanation of the disempowering loop for entrepreneurs (12:12)A common block Jenna sees in entrepreneurs (16:04)Why hypervigilance is the opposite of curiosity (25:30)The importance of feeling connected to a vision as a business leader  (36:22)Jenna’s advice of how to contribute to the results you want to see (56:08) Connect with ​​JennaWebsiteLinkedInSoul Meets Strategy Podcast FacebookTell us what you want us to talk Out Your Own Unfair Connect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:

Challenges & Learnings From Building An Agency Team with Michal Eisikowitz

Ep. 33
One of the most challenging parts about being an entrepreneur is building your team. Finding great people with the skills you are looking for that are also aligned with your values and expectations, is no easy task.Today, we’re joined by Michal Eisikowitz. Michal is an amazing B2B SaaS Conversion Copywriter, Website Specialist, Founder and CEO of CopyTribe which is a copywriter training program, and the Founder and CEO at Michal Eisikowitz Copywriting. From starting her agency as a team of one, Michal has since grown her team while also growing her family. The challenges and lessons that Michal has learned while balancing  her entrepreneurial and motherhood experiences are ones we can all learn from.Tune in and listen to episode 33 of The Entrepreneur’s Ecosystem. Michal gives us the update on where she is at in her business and her copywriting training programs. She talks about the importance of building confidence in female copywriters, what the difference is between an agency and micro agency, the challenges she has encountered while building her team, addressing the guilt she feels as a mother and entrepreneur, and more.In This Episode, You Will Learn:Michal’s current update on her business and how she juggles her time (10:20)How Michael is focused on helping copywriter’s build confidence in (16:50)Michal’s reflection on the challenges and lessons she has experienced while building her team (21:53)When Michal realized that she needed to bring on team members (28:28)Michal’s thoughts on navigating feeling guilty as a mother and business owner (43:50)One tool that Michal relies on for communicating with her team and clients (49:13)Connect with ​​Michal EisikowitzWebsiteLinkedInTell us what you want us to talk Out Your Own Unfair with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:

How to Grow, Scale, and Choose Yourself Every Time with Ashleigh Chanel

Ep. 32
So many of us grow up in environments that prioritize one standard idea of success, but if there’s anything we’ve learned—especially over the last few years—your success is exactly what you make it. Those old ideals of corporate achievement aren’t the only measure anymore.Today, we’re joined by Ashleigh Chanel, your friendly virtual neighborhood marketing genie. Ashleigh is passionate about helping women business owners to market profitably through innovation, creativity, and action and implementing strategic digital media strategies that transform businesses.Tune in and listen to episode 32 of The Entrepreneur’s Ecosystem. Ashleigh talks to us about when she realized corporate America was not where she wanted to be and how she learned the art of funnel marketing. We also discuss the frustrations that can come from coaching that’s not tailored to your needs, how ads can help both grow and scale your business, and why running ads for your own business can get tricky.In This Episode, You Will Learn:How using the Enneagram showed Ashleigh where her strengths lie (08:37)How Ashleigh’s mother’s successful career influenced her ambition (16:23)About Ashleigh’s world travels (21:45)How Ashleigh’s marketing degree helped her discern better coaching techniques (28:12)Not all ROI is monetary! (47:09)Exactly how Ashleigh’s agency works with clients (50:30) Connect with Ashleigh:InstagramLinkedInWebsiteSales Funnel ChecklistTell us what you want us to talk Out Your Own Unfair with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:

Maximizing Potential Through SEO with Brittany Herzberg

Ep. 31
You’ve put your blood, sweat, and tears into your online business, but you’re still not seeing your hard work translate to the results you deserve. But there’s good news: Through a little manipulation of the algorithm and some quality words from clients, you may just be on your way to seeing your efforts thrive. Today, we’re joined by Brittany Herzberg, the copywriter that holistic health and wellness professionals turn to when they want to see themselves turn up as the answer to a Google search. She’s mastered the art of procuring clients who feel like friends and turning them into a valued returning base. Tune in and listen to episode 31 of The Entrepreneur’s Ecosystem. Brittany is telling us all about building a practice of dream clients by enlisting the help of your website words and showcasing your individual personality. We also talk about how Brittany maintains balance with her massage therapy practice and her copy work and why client testimonials are so very important.In This Episode, You Will Learn:How Brittany got started as a copywriter and learning SEO (08:37)A breakdown of SEO and it’s value in client testimonials (14:54)How to ask for client testimonials (25:32)What to look for in testimonials to optimize SEO (32:04)Other SEO tips and tricks (35:43)Brittany’s take on satisfying the humans and the bots (39:45) Connect with BrittanyLinkedInWebsiteThe Simple and Smart SEO ShowTell us what you want us to talk Out Your Own Unfair Connect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels: