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11. Pricing Transformation: From Perpetual License to Hybrid Subscriptions
48:34||Season 4, Ep. 11In this episode, we discuss Autodesk’s strategic shift from selling perpetual software licenses to adopting a subscription-based model, influenced by industry trends from companies like Microsoft and Adobe, with Jeff MacMillan, Senior Director Business Models & Pricing. This transition, initiated in the early to mid-2010s, aimed to create a more resilient business model following the financial crisis, providing continuous updates and reducing costs for products such as AutoCAD LT. Initially met with hesitation, the subscription model eventually gained traction leading to today’s hybrid model. Find us on your favorite podcast app to unlock the secrets for successful subscription and usage-based business models. Hosted by DigitalRoute.
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10. Ideal Quote-to-Cash for Consumption Models
32:35||Season 4, Ep. 10In this live episode of the Data for Subscriptions podcast, host Behdad Banian sits down with Karthik Kirubakaran, Director of Financial Systems at 8x8. They dive into what an ideal quote-to-cash (Q2C) process looks like for businesses scaling consumption-based models. Find us on your favorite podcast app to unlock the secrets for successful subscription and usage-based business models. Hosted by DigitalRoute.9. CPQ Implementation Tips for Scalable Quote-to-Cash Success
54:05||Season 4, Ep. 9In this episode of the Data for Subscriptions podcast, Kayvan Dostoyev, Head of Revenue Operations at Tegus, joins us to share insights from his experience leading CPQ implementations. We'll share tips on what to consider pre-, during- and post CPQ implementation to build a modern and agile quote-to-cash stack. He discusses Tegus' approach to addressing inefficiencies in the quote-to-cash process, tackling usage data challenges, and implementing a homegrown CPQ system that reduced billing delays and streamlined contract management. With real-world examples and actionable strategies, Kayvan breaks down how Tegus optimized operations to handle complex pricing models, improve billing accuracy, and adapt to evolving business needs. Find us on your favorite podcast app to unlock the secrets for successful subscription and usage-based business models. Hosted by DigitalRoute.8. Tackling AI Monetization
37:14||Season 4, Ep. 8In this episode of the Data for Subscriptions podcast, Tapish Kumar, Senior Director Pricing & Packaging at Freshworks shares his insights and learnings around monetizing AI services. From challenges of providing AI services to requirements on quote-to-cash with consumption models, and whether AI serviced through usage becomes an ARR killer, Tapish uncovers it all, including practical examples of what he is doing with AI at Freshworks. Find us on your favorite podcast app to unlock the secrets for successful subscription and usage-based business models. Hosted by DigitalRoute.7. Optimize Order-to-Cash Process to Unlock Revenue Potential
39:13||Season 4, Ep. 7In this episode of the Data for Subscriptions podcast, Sarika Dua, Financial and Business Systems Director at MasterClass, provides valuable insights into optimizing the Order-to-Cash (O2C) process to unlock revenue potential. Emphasizing the importance of automation, accurate credit assessments, and key performance metrics, Sarika highlights how these factors can transform the O2C process into a powerful revenue generator. The discussion underlines the critical role of mastering the O2C process in today's fast-paced business world to overcome challenges such as ineffective contract management and data quality issues. Find us on your favorite podcast app to unlock the secrets for successful subscription and usage-based business models. Hosted by DigitalRoute.6. AI-Powered Usage Data Management
35:35||Season 4, Ep. 6In this episode of the Data for Subscriptions podcast, we discuss how AI-powered usage data management leverages predictive and generative AI capabilities to eliminate inefficiencies in reactive and manual quote-to-cash processes. More specifically, we deep dive into two use cases of AI: Anomaly Detection, which continuously monitors usage data for unusual patterns that could indicate potential issues such as revenue leakage, overcharging, system faults, frauds etc; and Usage Forecasting, which is crucial for predicting future demand with precision, enabling businesses to optimize resources, adjust pricing strategies, and forecast revenues accurately. Find us on your favorite podcast app to unlock the secrets for successful subscription and usage-based business models. Hosted by DigitalRoute.5. Usage-Based Billing in Financial Services
37:46||Season 4, Ep. 5In this episode of the Data for Subscriptions podcast, we explore the evolving pricing and monetization strategies in the payments industry with Priya Ranjita, Strategy, Monetization, and GTM expert in Financial Services. We discuss how pricing models are shifting from purely usage-based to a more hybrid approach including basic subscription providing flexibility for payment processors. The conversation also touches on the challenges of managing large transaction volumes across global markets. The episode concludes with insights on avoiding revenue leakage and scaling payment operations efficiently. Find us on your favorite podcast app to unlock the secrets for successful subscription and usage-based business models. Hosted by DigitalRoute.