Data For Subscriptions

Welcome to The Data For Subscriptions by DigitalRoute, a podcast helping you master the business of subscription and as a service.


This podcast will provide you with forward-thinking strategies, and guidance on how companies are capitalizing on the growing wave of usage-based business models. Join us and industry experts as we challenge the traditional thinking surrounding data for subscriptions and as a service.


Find us on your favorite podcast app to unlock the secrets of consumption-based business models.

Behdad Banian

CMO @ DigitalRoute. Behdad is a versatile marketing professional with an excellent combination of strategic insight and operational execution. He brings a diverse range of experience in Telecom and IT, as well as banking/financial sector, automotive, and utilities through cross-industry initiatives. He is an entrepreneurial person with a strong result orientation.