cover art for S2E186 Life is Good with Bert Jacobs

It's a Good Life

S2E186 Life is Good with Bert Jacobs

Season 2, Ep. 186

Bert Jacobs is the co-founder of Life is Good, a $100 million company dedicated to spreading the power of optimism. In this episode, he tells Brian how he and his brother John went from selling t-shirts on the streets of Boston to leading such a successful positive-lifestyle brand.



·     How their mother inspired the business.   

·     How others helped them to grow and develop.   

·     Why they are committed to their groundbreaking nonprofit work.




“Life is Good,” by Bert and John Jacobs


MasterMind Summit

Free business consultation


Dr. Seuss


“Sapiens,” by Yuval Noah Harari


Good Will Hunting




“Life is not easy. Life is not perfect. But life is good.” – Bert Jacobs


“Optimism is the most pragmatic strategy for living a happy and fulfilling life.” – Bert Jacobs


“There is no more important job on planet earth than the job of a mother. Because if the youngest people on this planet can grow up with resilience and the right values, then our world is going to be okay.” – Bert Jacobs


“Know who you are, and act like it.” – Bert Jacobs


“The good life is not about what you have in possessions or where you are geographically. It's more the acknowledgement that life - while it's a mystery - is a great gift.” – Bert Jacobs

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