It's a Good Life

Zig Ziglar was one of the best motivational speakers and teachers of all time and an authority on the human potential for excellence. In this rare archival recording, Brian shares some of Zig’s most profound and timeless content and explains how his mentor’s passion and wisdom impacted his own life.  YOU WILL LEARN:·     How changing your attitude can change your life.·     How to successfully close a sale.·     Why you must keep priming the pump.  MENTIONED IN THIS EPISODE: Free business consultation NOTEWORTHY QUOTES FROM THIS EPISODE: “You can change what you are - you can change where you are - by changing what goes into your mind.” – Zig Ziglar      “Encouragement is the fuel on which hope runs.” – Zig Ziglar      “You don't have a chance to make a sale until you ask.” – Zig Ziglar     “You’ve got to put something in before you can expect to get anything out.” – Zig Ziglar      “You can have everything in life you want, if you will just help other people get what they want.” – Zig Ziglar   itsagoodlife.com

Click here to listen to the full episodeYou have the skills and the experience, so why aren’t you performing at the level you know you're capable of? In this episode, Dave McGhee, Vice President of the Buffini Coaching Institute, explains how a skilled coach can help you to clarify your aspirations, shift your perspective and tap into your unique gifts and abilities so you can achieve phenomenal success and live the good life. YOU WILL LEARN:·     Why everyone needs a coach.·     How a coach can draw out untapped potential.·     What you can do to thrive in the current market. MENTIONED IN THIS EPISODE:Free business consultationNOTEWORTHY QUOTES FROM THIS EPISODE: “Training is a transfer of skill. Mentorship is a transfer of experience. And coaching is the drawing out of potential.” – Dave McGhee “Everybody needs a coach, because nobody wants to die with their music still in them.” – Dave McGhee“Our strategy of coaching is to help people get very clear on what they aspire to.” – Dave McGhee “Everybody thinks they need to know how. And, by and large, how will take care of itself if you know what and why.” – Dave McGhee “I'm a firm believer in having big goals and taking small steps.” – Dave McGheeItsagoodlife.com

Jim Rohn was one of the most influential thinkers of our time and a leader in the field of personal development. In this episode, Brian reveals how this special mentor profoundly impacted and improved his approach to business and to life. YOU WILL LEARN:·     How self-education can make you a fortune.·     Why you must develop your philosophy.·     Why you should be a person of action. MENTIONED IN THIS EPISODE:Free business consultation“The Treasury of Quotes,” by Jim Rohn Control Your Own Economy, S2E116 NOTEWORTHY QUOTES FROM THIS EPISODE: “Ignorance is not bliss; ignorance is poverty.” – Jim Rohn      “Life is a unique combination of want-to and how-to, and we need to give equal attention to both.” – Jim Rohn      “Your income is determined by your philosophy, not by the economy.” – Jim Rohn      “We all need lots of powerful long-range goals to help us pass the short-term obstacles.” – Jim Rohn     “Success is nothing more than a few simple disciplines practiced every day, while failure is simply a few errors in judgment repeated every day.” – Jim Rohn   itsagoodlife.com

Click here to listen to the full episodeWe all have a story we tell ourselves about where we are in life. Intentionally or not, sometimes that story can get stuck on repeat and become just an excuse for the state of our relationships, health, finances and business. In this episode, Brian unpacks the stories we tell ourselves, explains how challenge and loss can benefit us and teaches how we can write our own happy ending. YOU WILL LEARN:How to identify your personal blind spots.How you can go on to succeed after loss.Why your story is not over.  MENTIONED IN THIS EPISODE:Episode 166, Discipline Equals Freedom with Jocko WillinkEpisode 261, Matthew McConaughey – an Interview on His New Book, “Greenlights.” INSPIRATIONAL QUOTES FROM THIS EPISODE:“Talented salespeople make for talented excuse makers.” – Brian Buffini“Sometimes loss devastates us. Sometimes loss paralyzes us. Sometimes loss actually frees us up on the road to success.” – Brian Buffini“A kick in the teeth may be the greatest thing in the world for you.” – Brian Buffini“Sometimes you need to turn the page and forgive people. Sometimes you need to turn page and forgive yourself. And, sometimes, you need to turn the page because it’s just time to forget.” – Brian Buffini “You're in control of how your story ends.” – Brian Buffiniitsagoodlife.com

Few people in the history of college sports have been more influential or had a bigger impact than legendary coach Lou Holtz. In this episode, Brian reveals how this special mentor personally shaped his own life and shares some of his most important lessons. YOU WILL LEARN:·     The three questions that will change your career.·     The principle of WIN.·     The importance of continual growth. MENTIONED IN THIS EPISODE:Free business consultation “Wins, Losses and Lessons,” by Lou Holtz Leadership ConferenceThe Peak Experience Buffini Coaching NOTEWORTHY QUOTES FROM THIS EPISODE: “A coach can pull more out of you than you can pull out of yourself.” – Brian Buffini   “Don't go through life being a spectator. Be a participant.” – Lou Holtz “You're either growing or you're dying.” – Lou Holtz     “There are no age restrictions on having dreams and goals.” – Lou Holtz     “You have to have a reason to get up, you have to have something to excite you no matter how successful you are.” – Lou Holtz   Itsagoodlife.com

Click here to listen to the full episodeBecause they can struggle to get organized, many small business owners suffer with a constant sense of being behind. In this episode, Brian shares the five elements that entrepreneurs and small business owners can use to create more structure, eliminate overwhelm and succeed at the highest levels. YOU WILL LEARN:·     Why business goals must be specific.·     How to track production stats.·     How a good coach can help.   MENTIONED IN THIS EPISODE:itsagoodlife.comFree business consultation NOTEWORTHY QUOTES FROM THIS EPISODE: “It's very easy for the business to own us, instead of us owning the business.” – Brian Buffini “People with goals succeed because they know where they're going.” – Earl Nightingale “You don't get paid for the hour, you get paid for the value you bring to the hour.” – Jim Rohn “What gets measured, gets managed.” – Peter Drucker “Know your hourly worth.” – Brian Buffiniitsagoodlife.com

Even in the AI era, strong relationships will always be at the heart of every good business. In this episode, Darin Dawson, co-founder of BombBomb and Chief Growth Officer at Buffini & Company, shares how to build long-lasting relationships that will lead to a stream of referrals and increase your bottom line, now and in the future. YOU WILL LEARN:·     The importance of trust and transparency in sales.·     The role of video in business communication.·     The future of AI in small business. MENTIONED IN THIS EPISODE: S2E302 Demystifying AI with Michael Thorne AI Bootcamp Business Consultation “The Spirit-Filled Life,” by Charles F. Stanley Band of Brothers NOTEWORTHY QUOTES FROM THIS EPISODE: “Nothing in this world happens without a sale.” – Brian Buffini “You're better in person.” – Darin Dawson “We are created to be in community with each other and to create a feedback loop that's constant.” – Darin Dawson“The people that will win with AI will use it to enhance their ability to connect with people.” – Darin Dawson “Be of value and abundance will follow.” – Darin Dawsonitsagoodlife.com

Click here to listen to the full episodeIn today’s transactional society, entrepreneurs who consistently exceed their customers’ expectations will stand out and achieve phenomenal success. In this episode, Brian teaches why a positive focus on providing exceptional customer service builds a strong business culture, forges long-lasting relationships and creates a tribe of loyal advocates who refer.  YOU WILL LEARN:·     Why you must fill the need.·     How to go the extra mile.·     How to make it extraordinary.  NOTEWORTHY QUOTES FROM THIS EPISODE: “Delight your customers. That's the secret to success in business. No-one ever went out of business having millions of delighted customers.” – Warren Buffet “Poor customer service is the death knell for a business.” – Brian Buffini “One of the key ingredients to building trust is consistency.” – Brian Buffini “People don't get to talk much about great service, so give them something to talk about.” – Brian Buffini “It's easier today than ever before to get a fan. It's easier today to delight your customers, because so many people are just trying to meet the basic needs.” – Brian Buffini “Focus your mind on delighting your customers, and you'll have a delightful business.” – Brian Buffini

What does it take to build a truly great team? In this episode, Jon Gordon discusses his new book, “The 7 Commitments of a Great Team,” and explains why it’s commitment – not just talent – that separates great teams from the rest. YOU WILL LEARN:·     The commitments that great teams must make.·     Why commitments are greater than goals.·     Why positivity is a competitive advantage.   MENTIONED IN THIS EPISODE: “The 7 Commitments of a Great Team,” by Jon Gordon “The Energy Bus,” by Jon Gordon “The Hard Hat,” by Jon Gordon The Peak Experience Leadership Conference S2E294, The Power to Change with Craig Groeschel NOTEWORTHY QUOTES FROM THIS EPISODE: “Teammates are forever.” – Coach Richie Moran “Devotion is what drives discipline.” – Jon Gordon “You'll never have commitment without connection.” – Jon Gordon “Leaders go first. They lead the way. They demonstrate commitment.” – Jon Gordon “When you demonstrate commitment, you get commitment back.” – Jon Gordonitsagoodlife.com