S3 E4 - Rob Webster - Digital Measurement
In this episode Wayne chats with media legend Rob Webster about digital measurement. Digital measurement is one of the highest priorities for advertisers today and Rob shares his experience and expertise on how they should consider the topic, particularly in light of the changes by Apple, Google and regulators. Hope you enjoy!
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S3 FINALE - Avinash Kaushik - AI in Digital Marketing52:12In the series finale, Wayne chats with Avinash Kaushik about AI in Digital Marketing. Avinash is a well renowned digital marketing expert spending 15 years at Google and how he's Chief Strategy Officer at Croud.In this episode Wayne and Avinash chat about the current inflection point of AI in digital marketing, terminology semantics, how AI can be applied in practice and whether AI will take all of our jobs.It's a fascinating conversation and I hope you really enjoy it.
S3 E11 - Paul Gubbins - Programmatic Sales40:08In this episode Wayne is joined by Paul Gubbins. Paul is VP of CTV Strategy at Publica and one of the most known well people in the world on programmatic.Wayne and Paul chat about how Paul got into the digital industry, how & why to upskill in programmatic, barriers to programmatic adoption, acronyms(!) and much more.
S3 E10 - Tom Triscari - ANA Programmatic Report44:15In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Projects. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain.In this episode Tom & Wayne discuss;The findings of the reportInformation asymmetryMisaligned incentivesTips that buyers can take to overcome issues highlightedThe 'first look' report can be found here - https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look
S3 E9 - Digital Ad Job Market - Ed Steer39:28In this episode Wayne chats with Ed Steer, Founder and CEO of leading recruitment firm Sphere Digital Recruitment about the digital advertising job market. They discuss how the hiring process is changing, the role of contractors, the current job market (particularly recent layoffs) and what the future job market looks like.
S3 E8 - US Data Privacy - Julia Shullman39:27This week Wayne is joined by the fantastic Julia Shullman, an independent data privacy advisor. Julia is an expert in data privacy and has incredible experience related to online advertising and personal data. The US data privacy laws are hard to keep up with, given the fragmentation of approach by state. However, in this episode Julia drops many knowledge bombs and opinion on what's important to know and where things are going.
S3 E7 - Ollie Shayer - Retail Media31:06This week Wayne sits down with Ollie Shayer who is the Omni-Media Director at Boots UK.In this episode they discuss the rise of retail media networks. Ollie's role covers both the buy and sell side at Boots UK, so provides fantastic perspectives on how to work collaboratively within a business, putting the customer first and what the future of retail media looks like.
S3 E6 - TPA Digital - Future of AdTech33:44In this episode Wayne chats with Dan Larden, Dani Stewart and James Diba from TPA Digital, a leading AdTech consultancy.TPA Digital recently released a series of whitepapers on the future of AdTech which can be found using the links below and in this episode they discuss the future of each of these episodes.Future of DSPs - https://www.tpa-digital.com/post/the-future-of-the-dspFuture of SSPs - https://www.tpa-digital.com/post/the-future-of-the-sspFuture of clean rooms - https://www.tpa-digital.com/post/the-future-of-data-clean-rooms-within-digital-advertising
S3 E5 - Tom Denford - Media Agency Pitches53:46In this episode Wayne chats with Tom Denford who is the CEO of ID Comms, a global digital media consultancy. In this episode Wayne & Tom chat about media agency pitches.Media agency pitches are quite an unknown entity for those on the outside, so in this episode, Wayne & Tom get into detail about why pitches exist, what makes a good pitch and how the pitch process is transforming.Article referenced in the podcast on why & when to call an agency pitch - https://www.idcomms.com/blog/seven-reasons-to-call-a-media-agency-pitch