S2 - Finale - Tom Goodwin - Reflect and Predict
In this episode of The AdPod, Wayne sits down with author, TV presenter and consultant, Tom Goodwin, on trends from 2022 and predictions for 2023.This episode is full of interesting thoughts on remote working, monetizing time, brand building vs performance marketing, recession and trust.Enjoy!
S2 - E10 - Rachel Mervis - Programmatic Transparency
In this episode of The AdPod, Wayne chats about Programmatic Transparency with Rachel Mervis, Global Programmatic Capability Lead at Kimberly-Clark.In this episode they cover how you can achieve it, why it's important and plenty of practical tips on how to bring people on the journey.
S2 - E9 - Gurman Hundal - Managed Services
This week Wayne is joined by Gurman Hundal from MIQ to talk about Managed Services. Managed services have had a huge part to play in the growth of digital advertising but sometimes their value can be misunderstood - in this episode Wayne and Gurman talk about what makes a successful managed service, how they add value for advertisers and agencies and talk about the evolution of MIQ.
S2 E8 - Ben Antier - CTV
In this episode Wayne Blodwell chats with Ben Antier who is Co-Founder and CEO of Publica, a publisher ad-server for CTV.In this episode they chat about targeting techniques, open rtb spec updates, open auctions, US vs Europe and the future of CTV.It's a great episode and hope you enjoy!
S2 E7 - Alex Cone - Data Privacy & Protection
In this episode Wayne chats to Alex Cone, a Data Privacy and Protection advisor who has worked with companies like the IAB Tech Lab. In this episode Wayne & Alex chat about the industry solutions, existential privacy questions, global implementation of policies and much more.
S2 E6 - Fern Everall - The Service Layer
In this episode of The AdPod Wayne sits down to chat with Fern Everall, Global Chief Strategy Officer at Hybrid Theory. They discuss the evoluton of the service layer, the different types of companies within it, the roles they serve and the evolution of them - particularly since the pandemic.It's a fun episode with tonnes of real world experience and very rounded thinking.
S2 E5 - Brian O'Kelley - Sustainable Advertising
In this episode of The AdPod Wayne sits down with AdTech legend, Brian O'Kelley. Wayne chats with Brian about sustainability, and in particular what can the advertising industry do to measure and reduce the impact on climate. This is an episode full of knowledge bombs and strong calls to action. Hope you enjoy.Brian and Wayne reference a BOKonADS blog here - https://bokonads.com/how-ttd-saved-5387-tons-of-co2/
S2 E4 - Ali Manning & Tylynn Pettrey - Custom Algo's
In this episode of The AdPod Wayne chats with Ali Manning who is Co-Founder & COO at Chalice and Tylynn Pettrey who is Data Science Lead at Chalice.In this episode they cover what an algorithm is, how they can be applied in media buying, what makes an algorithm custom and will they make programmatic traders redundant.A truly brilliant episode that is packed full of insight, stories and thought leadership.
S2 E3 - Vinny Rinaldi - Programmatic
In this episode of The AdPod Wayne chats with Vinny Rinaldi who is Head of Investment & Activation at Wavemaker in North America about all things programmatic.In this episode they cover in-housing, transparency, definitions and how programmatic is technology infrastructure that can enable brand growth. Lots of amazing content packed into one episode.