Wayne Blodwell chats with expert guests about specific topics impacting the advertising industry

In this episode Wayne Blodwell chats with Ben Antier who is Co-Founder and CEO of Publica, a publisher ad-server for CTV. In this episode they chat about targeting techniques, open rtb spec updates, open auctions, US vs Europe and the future of CTV. It's a great episode and hope you enjoy!

S2 E8 - Ben Antier - CTV

In this episode Wayne chats with Tom Denford who is the CEO of ID Comms, a global digital media consultancy. In this episode Wayne &amp; Tom chat about media agency pitches. Media agency pitches are quite an unknown entity for those on the outside, so in this episode, Wayne &amp; Tom get into detail about why pitches exist, what makes a good pitch and how the pitch process is transforming. Article referenced in the podcast on why &amp; when to call an agency pitch -<a href=" https://www.idcomms.com/blog/seven-reasons-to-call-a-media-agency-pitch" rel="noopener noreferrer" target="_blank"> https://www.idcomms.com/blog/seven-reasons-to-call-a-media-agency-pitch</a>

S3 E5 - Tom Denford - Media Agency Pitches

In this episode Wayne chats with media legend Rob Webster about digital measurement. Digital measurement is one of the highest priorities for advertisers today and Rob shares his experience and expertise on how they should consider the topic, particularly in light of the changes by Apple, Google and regulators. Hope you enjoy!

S3 E4 - Rob Webster - Digital Measurement

In this episode Wayne chats with Helene Parker &amp; Shiv Gupta about the role of education in the digital media industry. They talk about balancing 'on the job' education vs 'extra-curricular', whether or not graduates are ready for the industry when they enter it and also the variety of resources available. Check out both of their company websites for access to them and their great content + knowledge:<a href="https://www.heleneparker.com/" rel="noopener noreferrer" target="_blank">https://www.heleneparker.com/</a><a href="https://uof.digital/" rel="noopener noreferrer" target="_blank">https://uof.digital/</a>

S3 E3 - Helene Parker & Shiv Gupta - Digital Media Education

In this episode Wayne chats with Rachel Smith the Co-Founder and CEO of ExchangeWire. They talk about the role of the trade press, how it has evolved and what to expect from it in future.

S3 E2 - Rachel Smith - Trade Press

Welcome back to a new season of The AdPod! In this episode Wayne chats with world renowned ad fraud expert, Dr Fou.

S3 E1 - Dr Fou - Ad Fraud

In this episode of The AdPod, Wayne sits down with author, TV presenter and consultant, Tom Goodwin, on trends from 2022 and predictions for 2023. This episode is full of interesting thoughts on remote working, monetizing time, brand building vs performance marketing, recession and trust. Enjoy!

S2 - Finale - Tom Goodwin  - Reflect and Predict

In this episode of The AdPod, Wayne chats about Programmatic Transparency with Rachel Mervis, Global Programmatic Capability Lead at Kimberly-Clark. In this episode they cover how you can achieve it, why it's important and plenty of practical tips on how to bring people on the journey.

S2 - E10 - Rachel Mervis - Programmatic Transparency

This week Wayne is joined by Gurman Hundal from MIQ to talk about Managed Services. Managed services have had a huge part to play in the growth of digital advertising but sometimes their value can be misunderstood - in this episode&nbsp;Wayne and Gurman talk about what makes a successful managed service, how they add value for advertisers and agencies and talk about the evolution of MIQ.

S2 - E9 - Gurman Hundal - Managed Services

The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way.

The AdPod

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S2 E8 - Ben Antier - CTV

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S3 E4 - Rob Webster - Digital Measurement

S3 E3 - Helene Parker & Shiv Gupta - Digital Media Education

S3 E2 - Rachel Smith - Trade Press