S2 E4 - Ali Manning & Tylynn Pettrey - Custom Algo's
In this episode of The AdPod Wayne chats with Ali Manning who is Co-Founder & COO at Chalice and Tylynn Pettrey who is Data Science Lead at Chalice.
In this episode they cover what an algorithm is, how they can be applied in media buying, what makes an algorithm custom and will they make programmatic traders redundant.
A truly brilliant episode that is packed full of insight, stories and thought leadership.
S2 - E10 - Rachel Mervis - Programmatic Transparency
In this episode of The AdPod, Wayne chats about Programmatic Transparency with Rachel Mervis, Global Programmatic Capability Lead at Kimberly-Clark.In this episode they cover how you can achieve it, why it's important and plenty of practical tips on how to bring people on the journey.
S2 - E9 - Gurman Hundal - Managed Services
This week Wayne is joined by Gurman Hundal from MIQ to talk about Managed Services. Managed services have had a huge part to play in the growth of digital advertising but sometimes their value can be misunderstood - in this episode Wayne and Gurman talk about what makes a successful managed service, how they add value for advertisers and agencies and talk about the evolution of MIQ.
S2 E8 - Ben Antier - CTV
In this episode Wayne Blodwell chats with Ben Antier who is Co-Founder and CEO of Publica, a publisher ad-server for CTV.In this episode they chat about targeting techniques, open rtb spec updates, open auctions, US vs Europe and the future of CTV.It's a great episode and hope you enjoy!