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S1 - E10 - Podcast advertising - Michael Bayston

In this episode Wayne chats with Michael Bayston about podcast advertising. Michael is the Head of Automation at Acast. Michael has written about the pioneering work Acast have done with programmatic in podcasting, and that is here - https://medium.com/acast/pioneering-programmatic-in-podcasting-what-weve-learned-in-4-years-as-market-leaders-7698ba70377d.