Stories That Lead

The people who read Christina Frantom's writing can walk to the factory floor and check every word against what they see on their own shift. Most communicators never work under that kind of audit. My guest chose it, and she came prepared. Christina has been building this exact skill set since childhood: land in a new place, read the audience, learn its language, earn its trust, repeat.

Maximilian Conrad built Hypecast to solve a distribution problem he lived firsthand at L'Oreal. In this conversation, we trace the company's journey from a two-person idea to an enterprise platform, and get to the insight that changed how Max thinks about what they're actually selling.