Stories That Lead

Rosemary Cassie, a senior communications leader, points out how being a fly on the wall of a room you're not in. As communicators, with or without AI, we've always had to absorb what's going on without being directly involved.

Maximilian Conrad built Hypecast to solve a distribution problem he lived firsthand at L'Oreal. In this conversation, we trace the company's journey from a two-person idea to an enterprise platform, and get to the insight that changed how Max thinks about what they're actually selling.