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Stories That Lead
When the Software Isn't the Product
Season 0, Ep. 1
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Maximilian Conrad built Hypecast to solve a distribution problem he lived firsthand at L'Oreal. In this conversation, we trace the company's journey from a two-person idea to an enterprise platform, and get to the insight that changed how Max thinks about what they're actually selling.
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3. Just Be Right A Lot
44:59||Season 0, Ep. 3The people who read Christina Frantom's writing can walk to the factory floor and check every word against what they see on their own shift. Most communicators never work under that kind of audit. My guest chose it, and she came prepared. Christina has been building this exact skill set since childhood: land in a new place, read the audience, learn its language, earn its trust, repeat.
2. The Fly on the Wall
33:52||Season 0, Ep. 2Rosemary Cassie, a senior communications leader, points out how being a fly on the wall of a room you're not in. As communicators, with or without AI, we've always had to absorb what's going on without being directly involved.