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Stories That Lead
When the Software Isn't the Product
Season 0, Ep. 1
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Maximilian Conrad built Hypecast to solve a distribution problem he lived firsthand at L'Oreal. In this conversation, we trace the company's journey from a two-person idea to an enterprise platform, and get to the insight that changed how Max thinks about what they're actually selling.
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2. The Fly on the Wall
33:52||Season 0, Ep. 2Rosemary Cassie, a senior communications leader, points out how being a fly on the wall of a room you're not in. As communicators, with or without AI, we've always had to absorb what's going on without being directly involved.