Stories From the Top

Amy Zitelman is the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. In this episode, we discuss Amy’s strategies to successful national product distribution, the challenges of getting products onto the shelves of major retailers, and the future of national distribution. To learn more about Amy and Soom Foods, visit www.soomfoods.com © 2025 edgeofcinema.com

In this episode we sit down to speak with Amy Zitelman, the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. We discuss Amy's start in the industry, the challenges of running a unique food product business, and business strategies that have helped her grow her business over the years. To learn more about Amy and Soom Foods, visit www.soomfoods.com © 2025 edgeofcinema.com

Sarah Stockdale is the founder and CEO of Growclass, an online growth marketing training program and community. In this episode we define what experimental marketing is, discuss strategies for building creative campaigns, and share real-life examples of both successful experiments and surprising flops. Plus, we dive into how to track success and weigh the benefits of experimental vs. traditional approaches. To learn more about Sarah and Growclass, visit www.growclass.co © 2024 edgeofcinema.com

Sarah Stockdale is the founder and CEO of Growclass, an online growth marketing training program and community. In this episode, we explore the art behind email marketing. Sarah breaks down her strategies in creating an effective email campaign, getting your content in front of the right audience, as well as  finding the right platform to build your campaign. To learn more about Sarah and Growclass, visit www.growclass.co © 2024 edgeofcinema.com

In this episode, we sit down with Sarah Stockdale, the founder and CEO of Growclass, an online growth marketing training program and community. We dive into Sarah’s path to becoming a successful marketer, explore Growclass’s unique business model, and learn about the impactful marketing campaigns that double as proof of concept for her courses. To learn more about Sarah and Growclass, visit www.growclass.co © 2024 edgeofcinema.com

Katie Martin is the Director of Marketing for First Resource Bank. In this episode, we dive into the topic of using customer referrals in your marketing strategy, creating engaging content featuring actual clients, and the importance of listening to your customers needs. To learn more about Katie and First Resource Bank, visit firstresourcebank.com. © 2024 edgeofcinema.com

Katie Martin is the Director of Marketing for First Resource Bank. In this episode, we explore the importance of being involved in your community, how community marketing differs from other marketing channels, and the benefits of taking part in and sponsoring community events. To learn more about Katie and First Resource Bank, visit firstresourcebank.com. © 2024 edgeofcinema.com

Katie Martin is the Director of Marketing for First Resource Bank. In this episode, we learn about Katie's approach to marketing strategies for a community bank, measuring success across marketing campaigns, and utilizing different marketing channels. To learn more about Katie and First Resource Bank, visit firstresourcebank.com. © 2024 edgeofcinema.com

Lauren Roth is an Influencer Marketing and Community Engagement Specialist based in New York City. In this episode we discuss how to find the right influencer, creative ways of building relationships within different communities, and strategies on how to reach out to influencers. To learn more about Lauren and her business, follow her on Linkedin. © 2024 edgeofcinema.com