Stories From the Top

  • 55. Joel Hodgson - Mystery Science Theater 3000

    01:03:16||Ep. 55
    Joel Hodgson is the creator of the cult classic, Mystery Science Theater 3000. In this episode, Joel walks us through his early days in magic and comedy, the evolution of his creative voice, and the story of how MST3K came to life. Joel also offers advice for breaking into the creative business, as well as a sneak peek into his upcoming documentary project. To learn more about Joel and his upcoming projects, check him out on X/Twitter @JoelGHodgson © 2025 edgeofcinema.com
  • 54. Matt & Jeremy (Edge of Cinema) - The Power of Your Brand Story: Why Emotion Sells

    17:51||Ep. 54
    In this solo episode of Stories From the Top, Matt and Jeremy from Edge of Cinema sit down to chat about brand stories, the importance of brands in marketing campaigns, best platforms for sharing your brand, and more. To learn more about Edge of Cinema, visit www.edgeofcinema.com © 2025 edgeofcinema.com
  • 53. Leza Raffel - Crisis Communication for Clients

    14:15||Ep. 53
    Leza Raffel is the founder and president of The Communication Solutions Group, a full-service marketing and public relations company committed to promoting clients through creative, targeted marketing programs and public relations campaigns. In this episode Leza breaks down the different types of crisis communications, how to prepare your clients for dealing with a potential crisis, putting together a proper response to a situation, and much more. To learn more about Leza and The Communications Solutions Group, visit https://comsolutions.com © 2025 edgeofcinema.com
  • 52. Leza Raffel - Identifying Your Target Market & Turning Them Into Clients

    15:37||Ep. 52
    Leza Raffel is the founder and president of The Communication Solutions Group, a full-service marketing and public relations company committed to promoting clients through creative, targeted marketing programs and public relations campaigns. In this episode Leza explains her process to finding her clients’ target market’s, strategies for cold lead outreach, how to drive clients to engagement, and much more. To learn more about Leza and The Communications Solutions Group, visit https://comsolutions.com © 2025 edgeofcinema.com
  • 51. Leza Raffel - The Communications Solutions Group

    26:39||Ep. 51
    Leza Raffel is the founder and president of The Communication Solutions Group, a full-service marketing and public relations company committed to promoting clients through creative, targeted marketing programs and public relations campaigns. In this episode Leza shares about her journey from her early career to growing a successful marketing and public relations agency. She speaks on her strategies for growing a client base, explains the differences between marketing and public relations, and defines the term “crisis communications.” To learn more about Leza and The Communications Solutions Group, visit https://comsolutions.com © 2025 edgeofcinema.com
  • 50. Mike Foering - Developing a 5-Star Client Experience

    17:50||Ep. 50
    Mike Foering is one of the owners of Custom Craft, a long running home remodeling company based in Lansdale, Pennsylvania. In this episode Mike breaks down how he handles measuring success of client experience, how to identify and deal with weaknesses within client experience, and strategies that business leaders can implement to improve client experience within their organizations. To learn more about Mike and Custom Craft, visit https://customcraftdbr.com/ © 2025 edgeofcinema.com
  • 49. Mike Foering - Team & Leadership Development (Entrepreneurial Operating System - EOS)

    27:24||Ep. 49
    Mike Foering is one of the owners of Custom Craft, a long running home remodeling company based in Lansdale, Pennsylvania. In this episode Mike shares what steps he has taken to build a thriving team, how humor and emotional awareness have helped him grow as a successful leader, and how he has used the Entrepreneurial Operating System (EOS) to develop and grow his business. To learn more about Mike and Custom Craft, visit https://customcraftdbr.com/ © 2025 edgeofcinema.com
  • 48. Mike Foering - Custom Craft

    29:56||Ep. 48
    Mike Foering is one of the owners of Custom Craft, a long running home remodeling company based in Lansdale, Pennsylvania. In this episode Mike shares his journey from his early career plans to leading a successful design and build firm. Mike dives into the challenges of running a growing business, the strategies that have helped Custom Craft thrive, and the future plans of his growing business. To learn more about Mike and Custom Craft, visit https://customcraftdbr.com/ © 2025 edgeofcinema.com
  • 47. Amy Zitelman - Consumer Education and Marketing Tips

    20:44||Ep. 47
    Amy Zitelman is the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. In this episode, we discuss Amy’s approach to educating consumers, tracking success when it comes to marketing, and consumer education strategies for start-up manufacturers beginning their journey. To learn more about Amy and Soom Foods, visit www.soomfoods.com © 2025 edgeofcinema.com
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