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Stories From the Top
Matt Zuan - Public Speaking: How to Engage an Audience
Ep. 35
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Matt Zaun is the founder and president of Stories with Traction, and the host of the Stories with Traction podcast. In this episode, we explore the science of public speaking, tips to engage an audience, and strategies for more effective virtual meetings. To learn more about Matt and his business, visit storieswithtraction.com. © 2024 edgeofcinema.com
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47. Amy Zitelman - Consumer Education and Marketing Tips
20:44||Ep. 47Amy Zitelman is the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. In this episode, we discuss Amy’s approach to educating consumers, tracking success when it comes to marketing, and consumer education strategies for start-up manufacturers beginning their journey. To learn more about Amy and Soom Foods, visit www.soomfoods.com © 2025 edgeofcinema.com46. Amy Zitelman - National Product Distribution
28:35||Ep. 46Amy Zitelman is the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. In this episode, we discuss Amy’s strategies to successful national product distribution, the challenges of getting products onto the shelves of major retailers, and the future of national distribution. To learn more about Amy and Soom Foods, visit www.soomfoods.com © 2025 edgeofcinema.com45. Amy Zitelman - Soom Foods
23:37||Ep. 45In this episode we sit down to speak with Amy Zitelman, the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. We discuss Amy's start in the industry, the challenges of running a unique food product business, and business strategies that have helped her grow her business over the years. To learn more about Amy and Soom Foods, visit www.soomfoods.com © 2025 edgeofcinema.com44. Sarah Stockdale - Experimental Marketing
18:19||Ep. 44Sarah Stockdale is the founder and CEO of Growclass, an online growth marketing training program and community. In this episode we define what experimental marketing is, discuss strategies for building creative campaigns, and share real-life examples of both successful experiments and surprising flops. Plus, we dive into how to track success and weigh the benefits of experimental vs. traditional approaches. To learn more about Sarah and Growclass, visit www.growclass.co © 2024 edgeofcinema.com43. Sarah Stockdale - Email Marketing
26:16||Ep. 43Sarah Stockdale is the founder and CEO of Growclass, an online growth marketing training program and community. In this episode, we explore the art behind email marketing. Sarah breaks down her strategies in creating an effective email campaign, getting your content in front of the right audience, as well as finding the right platform to build your campaign. To learn more about Sarah and Growclass, visit www.growclass.co © 2024 edgeofcinema.com42. Sarah Stockdale - Growclass
22:39||Ep. 42In this episode, we sit down with Sarah Stockdale, the founder and CEO of Growclass, an online growth marketing training program and community. We dive into Sarah’s path to becoming a successful marketer, explore Growclass’s unique business model, and learn about the impactful marketing campaigns that double as proof of concept for her courses. To learn more about Sarah and Growclass, visit www.growclass.co © 2024 edgeofcinema.com41. Katie Martin - Using Customer Referrals in Marketing
26:24||Ep. 41Katie Martin is the Director of Marketing for First Resource Bank. In this episode, we dive into the topic of using customer referrals in your marketing strategy, creating engaging content featuring actual clients, and the importance of listening to your customers needs. To learn more about Katie and First Resource Bank, visit firstresourcebank.com. © 2024 edgeofcinema.com40. Katie Martin - Community Marketing
19:33||Ep. 40Katie Martin is the Director of Marketing for First Resource Bank. In this episode, we explore the importance of being involved in your community, how community marketing differs from other marketing channels, and the benefits of taking part in and sponsoring community events. To learn more about Katie and First Resource Bank, visit firstresourcebank.com. © 2024 edgeofcinema.com39. Katie Martin - First Resource Bank
27:55||Ep. 39Katie Martin is the Director of Marketing for First Resource Bank. In this episode, we learn about Katie's approach to marketing strategies for a community bank, measuring success across marketing campaigns, and utilizing different marketing channels. To learn more about Katie and First Resource Bank, visit firstresourcebank.com. © 2024 edgeofcinema.com