Stories From the Top

Katie Martin is the Director of Marketing for First Resource Bank. In this episode, we dive into the topic of using customer referrals in your marketing strategy, creating engaging content featuring actual clients, and the importance of listening to your customers needs. To learn more about Katie and First Resource Bank, visit firstresourcebank.com. © 2024 edgeofcinema.com

Katie Martin is the Director of Marketing for First Resource Bank. In this episode, we explore the importance of being involved in your community, how community marketing differs from other marketing channels, and the benefits of taking part in and sponsoring community events. To learn more about Katie and First Resource Bank, visit firstresourcebank.com. © 2024 edgeofcinema.com

Katie Martin is the Director of Marketing for First Resource Bank. In this episode, we learn about Katie's approach to marketing strategies for a community bank, measuring success across marketing campaigns, and utilizing different marketing channels. To learn more about Katie and First Resource Bank, visit firstresourcebank.com. © 2024 edgeofcinema.com

Lauren Roth is an Influencer Marketing and Community Engagement Specialist based in New York City. In this episode we discuss how to find the right influencer, creative ways of building relationships within different communities, and strategies on how to reach out to influencers. To learn more about Lauren and her business, follow her on Linkedin. © 2024 edgeofcinema.com

Episode 37 - Lauren Roth - Influencer Marketing: Scrappy Budget Lauren Roth is an Influencer Marketing and Community Engagement Specialist based in New York City. In this episode, we discuss figuring out an influencer marketing budget, understanding what you’re looking to get out of your marketing campaign, and how to get the most out of your budget. To learn more about Lauren and her business, follow her on Linkedin. © 2024 edgeofcinema.com

Lauren Roth is an Influencer Marketing and Community Engagement Specialist based in New York City. In this episode, we discuss the ins and outs of influencer marketing from finding the right influencer for your brand to creating content and setting up a successful branding  campaign. To learn more about Lauren and her business, follow her on Linkedin. © 2024 edgeofcinema.com

Matt Zaun is the founder and president of Stories with Traction, and the host of the Stories with Traction podcast. In this episode, we discuss the power of storytelling in business, tips to identify great stories, and how to bring stories into your messaging strategy. To learn more about Matt and his business, visit storieswithtraction.com. © 2024 edgeofcinema.com

Matt Zaun is the founder and president of Stories with Traction, and the host of the Stories with Traction podcast. In this episode, we discuss Matt’s start in storytelling, the science of public speaking, and how to turn your stories into relationship building tools. To learn more about Matt and his business, visit storieswithtraction.com. © 2024 edgeofcinema.com