Selling Speed: The MRN NASCAR Local Sales Podcast

Things should be easy to sell if they are new and exciting, but what happens when it’s your 10th year of NASCAR…your 25th…your 40th? We have a handful of stations that have aired every NASCAR race we have produced since we began in 1970…how do they stay excited? We'll explore it in this month's episode of Selling Speed, The Podcast!Links Mentioned in Episode:Adam Stern of Sports Business Journal Tweet on The CWThe NASCAR Xfinity Series on The CW2023 NASCAR NextGen Fan StudyRadio Ink "Radio Triumphs Over TV, Beating 12x Ad Spend for Tax Prep"Cumulus/Westwood One Blog on Tax Prep#NASCAR #Radio #Sports #Media #Advertising #Sales #Business #Marketing

Selling never stops for radio and for NASCAR. Here a a couple NASCAR deals that might lead to local sales.Links:Goodyear deal from Global Data2023 NASCAR Next Gen Fan StudyStraight Talk Wireless dealBraves at Bristol Motor SpeedwayLet me help you connect the dots to new revenue, 704-262-6713 or bquick@mrn.com.#NASCAR#sports#media#radio#sales#marketing

NASCAR has broad appeal, but many advertisers don't know that. The NASCAR fan might be the unique audience that an uncommon advertiser might be looking for.Mentioned in this episode:Snapchat sponsors Xfinity team at Chicago2023 NASCAR NextGen Fan StudyKatz Radio Group Media Trustworthiness Study#NASCAR#Radio#Sports#Marketing#Media#Sales#Advertising

Much like the changing makeup of the American population, the NASCAR fan is changing and there are sales opportunities we can take advantage of because of it.Also covered what we know about the 2025 schedule so far.#sales#sports#radio#advertising#marketing#media#NASCAR

Seasoned pros to rookies...these are three common mistakes radio stations make selling NASCAR.Link to 2023 NASCAR NextGen Fan Study#NASCAR#Sports#Radio#Marketing#Media#Advertising#Business#Sales

In this episode we look at selling our short form ancillary programming.Links mentioned this month:2024 MRN Sales KitSelling Speed: 2022 January (Best practices for selling races)Selling Speed: 2022 September (with Loyd Ford & Ed Knight-Selling NASCAR)Audio 1 Support for new XDSCall Audio 1 at 214-396-9405 or Email support@audio1.comWeather Delays and Affiliate Bulletins@4MRNAffiliates