Selling Speed: The MRN NASCAR Local Sales Podcast

Radio returns as the exclusive and free source for NASCAR racing over the next 5 weeks. We look at how the Amazon Prime Video partnership works to your radio station's advantage this summer.Links from the podcast:NASCAR TV Coverage in 1979NASCAR Full Speed TrailerEarnhardt documentary trailer#NASCAR#Sports#Marketing#Media#Radio#Sales#Advertising

As a media sales professional we sometimes have to have tough conversations with our clients. This one might be the most important for both of you, convincing them to use the correct level of spending to produce the most impact for their business.We also look at a new study that proves once again that radio sells cars.Links from the newsletter version:Twitter Post Examining 2024 Car SponsorsMedia Audit Study of NYC Radio Listeners Car Buying Plans2023 NASCAR NextGen Fan Study#NASCAR#Sales#Media#Radio#Advertising#Sports#Marketing

Stations always ask what non-traditional advertising categories might be available and make sense for NASCAR. On a recent visit to our affiliate in Jacksonville, FL, Station owner Steve Griffin and General Sales Manager Ken Brady sang the praises of their account executive Stacey Haskell for selling NASCAR to a local union. This month, we find out more about her relationship with UA Local 234 and why NASCAR and 101XL works for them.1010XL WebsiteNASCAR PageYouTube Live StreamUA Local 234#NASCAR#Sports#Media#Radio#Advertising#Marketing#Sales

A just announced NASCAR Official partnership can be looked upon as a local opportunity and as an example to follow when pitching multiple location businesses in your area,Suburban PropaneSuburban Propane 2nd link2024 TV Viewership Gains2024 TV Auto Racing Broadcast Rankings#NASCAR#Sports#Media#Radio#Advertising#Marketing

In this month's Selling Speed we look at why this is a good time to pitch 2025 NASCAR programming and some strategies to get the order.Link to 2023 NASCAR NextGen Fan Study#NASCAR#Sports#Media#Sales#Marketing#Advertising#Radio

Things should be easy to sell if they are new and exciting, but what happens when it’s your 10th year of NASCAR…your 25th…your 40th? We have a handful of stations that have aired every NASCAR race we have produced since we began in 1970…how do they stay excited? We'll explore it in this month's episode of Selling Speed, The Podcast!Links Mentioned in Episode:Adam Stern of Sports Business Journal Tweet on The CWThe NASCAR Xfinity Series on The CW2023 NASCAR NextGen Fan StudyRadio Ink "Radio Triumphs Over TV, Beating 12x Ad Spend for Tax Prep"Cumulus/Westwood One Blog on Tax Prep#NASCAR #Radio #Sports #Media #Advertising #Sales #Business #Marketing

Selling never stops for radio and for NASCAR. Here a a couple NASCAR deals that might lead to local sales.Links:Goodyear deal from Global Data2023 NASCAR Next Gen Fan StudyStraight Talk Wireless dealBraves at Bristol Motor SpeedwayLet me help you connect the dots to new revenue, 704-262-6713 or bquick@mrn.com.#NASCAR#sports#media#radio#sales#marketing

NASCAR has broad appeal, but many advertisers don't know that. The NASCAR fan might be the unique audience that an uncommon advertiser might be looking for.Mentioned in this episode:Snapchat sponsors Xfinity team at Chicago2023 NASCAR NextGen Fan StudyKatz Radio Group Media Trustworthiness Study#NASCAR#Radio#Sports#Marketing#Media#Sales#Advertising

Much like the changing makeup of the American population, the NASCAR fan is changing and there are sales opportunities we can take advantage of because of it.Also covered what we know about the 2025 schedule so far.#sales#sports#radio#advertising#marketing#media#NASCAR