Rocket Fuel: Youth Marketing

This week James talks to Richard Clare from Immediate Media and more specifically all the LEGO Magazines & MEGA where he is the editorWe take a deep dive into who is and why he LOVES magazines getting into the nitty gritty of how the magazine has developed and why somethings make look familiar to an older audience of the original MATCH magazine. We talk about how in a digital age what will the future of magazine be? Can they keep up? Is there a universal positive of magazines over screen time? And most importantly what is gonna happen to the gifts? Then we chitchat around his Rocket Fuel his one bit of advice he thinks he can offer to the wider world of youth marketing and also why he wants more farts in magazines.This is the last episode of season 4 of Rocket Fuel. We will be back soon for season 5 and as normal better than ever. Thanks for all your support this season!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Richard on Twitter (https://twitter.com/rich_clare)Follow Richard on Instagram (instagram.com/fetchingrach/)Contact Richard on LinkedIn (https://www.linkedin.com/in/rich-clare/)https://www.immediate.co.uk/Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Rocket Fuel!This week James sits down with Rachel Beech. She and James go way back and catch up with Rachel's newest and best venture yet... We Are Fetch. An amazing app and network system revolutionising the way we all do the school run and more.We talk to her about where she got started and why being a tech head helped her get ahead of the game and why working with todays younger humans is rewarding in multiple ways.We also discuss We Are Fetch, why was it needed, how it works and ways its being used right now to make not only the school run and play dates easier to organise for parents and schools but also that more important part safer.And then we ramble around the topic of parents as an audience to brands and how some but not all may not be reaching the full potential of a youth audience by just talking to the ones with the money. And then we move on to our headlining question of Rachel's Rocket Fuel where she has some amazing advice.We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Rachel on Twitter (twitter.com/fetchingrach)Follow Rachel on Instagram (instagram.com/fetchingrach/)Contact Rachel on LinkedIn (linkedin.com/in/rachelbeech)https://www.wearefetching.com/ Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Rocket Fuel!This week James sits down with James Gilmore. A fascinating individual who is the Founder & Managing Director of leading teen media company W!ZARD Radio Media.We talk to him about how and why this all started back 11 years ago from his bedroom as a kid.We also discuss W!ZARD Radio Media what its is and what the future holds for it as they expand into the world of talent management and record labels and the challenges of having 2 brands that work side by side but with different things that are needed on a day to day to keep both ships running.And then we ramble around the topic of radio and podcasts in an ever growing visual market world of the likes of social media and advertising.We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow James on Twitter (twitter.com/thejamesgilmore)Follow James on Instagram (instagram.com/thejamesgilmore)Contact James on LinkedIn (inkedin.com/in/james-gilmore)https://www.wizardradio.com/Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Rocket Fuel!This week James sits down with Ian Shepherd, founder of The Social Store and co-founder of Electrify Video Partners.Ian has 20 years experience in the industry, working in commercial roles for companies including Disney, Universal Music, WarnerMedia and BT. Ian is a leader in the influencer marketing space, working with some of the world's most popular social media creators.Ian and James talk early vision in the creator industry, commercialisation and growth. How far have we come, and what is next for the business of creators?———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Ian on Twitter (twitter.com/ishepherd)Contact Ian on LinkedIn (linkedin.com/in/ishepherd)https://www.thesocialstore.co/https://www.electrify.video/Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Rocket Fuel! This week James sits down with Hannah Witton. An extraordinary podcaster, author, YouTuber and writer who has been creating content for more than 10 years.We talk to her about her views on the being an "influencer" and how this has changed over the years. We also discuss her work habits and practises she adopts day to day. We ramble around the topic of new wave creators and perspective on how agencies and brands should be implementing their influencer marketing.Our Head of Publishing at Rocket Georgia also joins to share her insight on influencer marketing as we move towards 2023.We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Hannah on YouTube (youtube.com/hannahwitton)Follow Hannah on Twitter (twitter.com/hannahwitton)Follow Hannah on Instagram (instagram.com/hannahwitton/)Contact Hannah on LinkedIn (linkedin.com/in/hannahwitton)hannahwitton.com/Hosted on Acast. See acast.com/privacy for more information.

This week we are with Alicia Liu. Alicia is from Spring Grass which serves as the bridge between the west and China in terms of Youth Marketing.We hear her insight on youth and parent audiences in China, recent behavioural trends and what they are looking for from brands. We chat about technology and development and uncover similarities between the west and China. Using this insight, we also ramble around the topic of what it means for brands looking to enter the Chinese market.Sophie, Head of Brands & Development from Rocket, also joins us to give you lucky listener her insights too.We will be back fortnightly (that's every 2 weeks) on Thursdays, we can't wait for you to listen in!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Alicia on Twitter (twitter.com/alicialiu)Contact Alicia on LinkedIn (linkedin.com/in/alicia-liu)singinggrass.com

WE ARE BACK!And we are back with a boom... specifically TikTok's Boom with the guy who literally wrote the book on it! Chris Stokel-Walker.He is back for his 2nd appearance on the show and we get straight into it.We talk about his book TikTok Boom (Available now in all good places where books are sold)We chat with him about why the move of focus from YouTube to TikTok and what this means for creatorsThen we ramble around the topic of what this means for China on the world stageWe will be back fortnightly (thats every 2 weeks) on Thursdays we can not wait for you to listen in!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Chris on Twitter (twitter.com/stokel)Follow Chris on TikTok (tiktok.com/@st0kel)Follow Chris on Instagram (instagram.com/cstokelwalker)Contact Chris on LinkedIn (linkedin.com/in/stokel)Hosted on Acast. See acast.com/privacy for more information.

Charlotte Eyre is the The Children’s Editor at The Bookseller.The Bookseller is the UK’s premier business magazine for the publishing industry, and has been for over a century. Debuting in 1858, The Bookseller provide news and analysis on the industry, all the while running conferences, award ceremonies, and community spaces.Charlotte Eyre’s career began rather peculiarly. After studying French and Linguistics at Oxford University, she travelled to France one weekend to give out 75 CVs by hand. With her spontaneity paying off, she was invited into to the industry, where she trained as a journalist at The French Music Expert Office. Now, her career continues at The Bookseller, in her latest role as their Children’s Editor.———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)Get in touch with James (james.erskine@wearerocket.co.uk)wearerocket.co.uk/Follow Charlotte on LinkedIn (linkedin.com/in/charlotte-eyre-7a66a320)Follow Charlotte on Twitter (twitter.com/charlotteleyre)thebookseller.com