Rocket Fuel: Youth Marketing

Magazines. Do you remember those? If you are like the majority of people you probably thought that they were majoritively over in society... that tiny bit of your local corner shop or supermarket you walk past and not even had a gander at. Well in the world of the children's market they are thriving! Children's magazines are filling that gap that the modern parent are screaming for!So we had a chat with Story House Egmont. More importantly we spoke with Jaime Smith who is the Creative Director at Story House Egmont. Jaime and James talk a bit about where Jaime got his start in the boom of gaming mags of the 90s early 00's and how the audience of magazines has or has not changed. We talk about giving children and also importantly parents back a "Me Time Moment", what that means and why magazines fill that gap. And we even talk about where magazines fit in to the world of making education fun for children of all ages. Then as we always do we ask Jaime Smith, Creative Director of Story House Egmont for his... Rocket fuel!If you know someone or your self want to be on the podcast reach out below. Or if you wanna know more about the what the Small Agency of The Year can do for you and your brand why not check us out on our socials and website! We would love to have a coffee with you!———————Follow James @JamesErskine https://bsky.app/profile/jameserskine.bsky.socialFollow Rocket @WeAreRocketHQ instagram.com/wearerockethqFollow James on LinkedIn linkedin.com/in/jameserskine)Follow Rocket on LinkedIn https://www.linkedin.com/company/wearerocket/wearerocket.co.uk/Contact Jaime on LinkedIn linkedin.com/in/jaimesmithcreativehttps://www.storyhouseegmont.co.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team atthe award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey linkedin.com/in/jakeaspey/Hosted on Acast. See acast.com/privacy for more information.

Stand Up To Cancer is one of those charities you have probably heard of. If you are in the UK you would have seen their massive campaigns they do every year with Channel 4's programming schedule. And in the US you would have seen their massive campaigns integrating sports and celebrities from MLB all the way to Dolly Parton. But did you know that their is a world of philanthropic content creators who, through out the year, raise a absolutely massive amount of money for the cause.So we spoke with Andy who is the influencers & Gaming Community Director at Stand Up To Cancer. He also use to be a reality TV producer with credits such as Gordon Ramsay's Kitchen Nightmares. He gives us the lowdown on celebs vs creators. He lets us into the world of creators for good. He chats to us about the UpToUs campaign the yearly influencer charity drive every August and also a bit about his love for retro video games! Oh, and of course we ask Andy, for his, rocket fuel!And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Andy on LinkedIn (https://www.linkedin.com/in/andysteig/)Stand Up To Cancer: https://standuptocancer.org/SU2C Creator Programs: https://su2cstreamteam.org/Up2Us Event Page: https://su2cstreamteam.org/up2us/Personal handle across platforms: @LoveRetroBTWRocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information.

Going live in the days of television was a once in a year event. It was the thing that if you missed you were out of the loop of a cultural moment. These days going live is as easy as whipping out the super computer in your pocket and pressing a couple of buttons. So we went out and found an expert in the live streaming space, someone who has been live streaming on Twitch (the current market leader for live streaming content creators) before the platform was even called Twitch.We found Amor. He has a podcast called Crossing The Streams where he interviews other live stream content creators, big and small, and all in various niches that honestly we didn't know were even making this kind of content until we found him. We find out about Amor's history as a live streamer, we talk about his podcast and what he has learned along the way, we find out how brands get it wrong and get it right when it comes to working with these kind of creators, and, most importantly we ask Amor, for his, rocket fuel.And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Amor on Twitch (twitch.tv/moreamor)And you can find his podcast Crossing The Streams on all good pod-catchers and YouTube (https://www.youtube.com/watch?v=XJw0df3EK9k&list=PLSGuPZ0MYKvd1O9TryAI_XnFBCr7r8-Yn)Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information.

What's better in this world than toys? Not a lot... and. we think so too. That is why we spoke this month with Rory Edwards and Richard Sutcliffe, they work for Goliath one of the best toy brands out there! You may remember them as being the makers of the Thunderbirds toy range or you may have amongst all your board games a couple of theirs that the kids just keep begging to play!So we spoke with them all about what it is like to work in a toy company. The safety that goes in to a Goliath product and even try to find out how they come up with their next best toy!We also spoke with them about their epic 600km cycle ride from their office in Reading to the head office the Netherlands! We even sponsored them and will be on their cycle jerseys the whole way!We think its such a good cause you should sponsor them too and you can here https://www.justgiving.com/page/vivid-goliath-group-1732698383177?utm_medium=FR&utm_source=CLAnd if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Rory on LinkedIn https://www.linkedin.com/in/rory-edwards-35a42639/Contact Richard on LinkedIn https://www.linkedin.com/in/richard-sutcliffe-02792842/Here is the link to the fundraiser again https://www.justgiving.com/page/vivid-goliath-group-1732698383177?utm_medium=FR&utm_source=CLRocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information.

What does it mean in the modern day to be a content creator? Well we have gone a long way from the idea of someone in their bedroom with camcorder and a ukulele... They are the future of entertainment empires and Brian Saviano a.k.a Bricks'o'Brian is not an exception to that. BrIan has been building his brand over the years and a community that follows which has evolved in to one of his brightest ideas known as the Pro Gamers Guide. A series of children's books to inspire kids who want to be the next influencer, professional gamer, streamer or content creator to do so, but to do so with the ideas of healthy work life balance and habits.We talk to Brian about his 1st 2 self published books, his history of being a content creator and the healthy habits he has picked up along the way. We ramble around his plans for the future of the brand and where he wants to take it. Then as we always do we find out what Brian knows about youth audiences and of course we ask him for his rocket fuel.And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.ukDon't forget to support Brian's new book here https://www.kickstarter.com/projects/bricksobrian/pro-gamers-guide-to-defeating-trolls Launching on the 26th of April 2025———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Brian on LinkedIn (https://www.linkedin.com/in/briansaviano/)https://www.progamersguide.com/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information.

(read in a historically inaccurate news seller of the victorian era) Hear all about it! Hear all about it! The Rocket Fuel podcast has Newsworks on show to talk about their latest research!Yes that is right! We are back with the latest episode of Rocket Fuel. This month we have Heather Dansie join us for a chinwag about Newsworks and their latest research all about how young people engage with the news. It is super interesting and fascinating what they have found about the news habits of Gen Z. Do they engage with it? Do they go to traditional sources such as news sites or newspapers or are they seeking out alternative places? Do these alternative places serve the right news in the right way and responsibly? All of these questions and more are answered in this episode. With the way the world looks currently, news is very very important. Let us know your thoughts and if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Rachel on LinkedIn (https://www.linkedin.com/in/heather-dansie-997a2922/)https://newsworks.org.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information.

2 months in and aren't you so lucky to have 3 whole episodes of the best podcast about youth marketing, audience and culture! We do like to treat you. This episode is a special episode as today is Safer Internet Day. An international day to get together and spread the festive cheer about one of the most important things in modern history, the topic how we navigate and create a safe environment for young people on the internet. So who better to talk to than Rachel Barber Mack! She is works for Media Smart, Executive Director of Media Smart a non-profit education programme and who's mission is to ensure that every child aged 7 – 16, can confidently navigate the media they consume. It is funded by the advertising industry and it has a really important place in the ecosystem of making sure what children see they are set up with the tools to know what they are looking at.So sit back.. crack on with those important emails... do the washing up... make sure you catch that change over on your commute and get caught up on all things internet safety and why its so important.And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Contact Rachel on LinkedIn (linkedin.com/in/racheljbarber)https://mediasmart.uk.com/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information.

We love a trip out here at Rocket! Nothing better then having an excuse for a change of scenery and a coffee with clients old and new and talking shop. So thats why we LOVE The Toy Fair. This year we headed out to Olympia in West London to see what happening in the world of toys! This year we spoke with the amazing people at Precise TV all about the latest trends in marketing via gaming and their big investment. We speak with Wilton Bradley who own the brand you may know called Xootz about what makes them tick and what how they have found success in the last 12 months by switching up a strategy. EDX Education is someone we met at The Toy Fair 2025 who have a unique balanced approach to online and offline habits of children with a tactic of taking online play offline and a new IP relationship with The Hungry Caterpillar. Then at the end of the show we speak with Casdon, who are a company you may not recognise by name but you 100% know their products and we find out how they are expanding in to new markets for the 1st time in 80 years!So join us on our excursion away from the desks, to the land of toys and games for a little bit and get nerdy with us about what it takes to get listeners like you to buy the toys that kids are gonna be begging for this year!And if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk———————Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (https://www.linkedin.com/company/wearerocket)wearerocket.co.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information.