Rocket Fuel: Youth Marketing

In the penultimate episode for this season we talk to someone who really knows what kids are watching today. Emily Horgan is a kids media specialist and consultant who previously worked for Disney, Jetix and even The Wrestling Channel who now runs a podcast called The Kids Media Club all about what the youth of today are watching, what they will be watching, and what are brands and media empires doing it engage with your children. We chat about all that including the rise of YouTube dominance on the medium screen, how brands are engaging youth and should they even be creating content not just sponsoring the content, and we even have a chat about where brands are going next and if kids attentions spans are in fact getting shorter... then at the end as we always do we ask Emily Horgan for her rocket fuel!———————Follow James @JamesErskine (x.com/jameserskine)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Emily on LinkedIn (https://www.linkedin.com/in/emohorgan)The Kids Media Club Podcast (https://pod.link/1573404550)Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information.

Hello again! We are glad you have returned! Welcome back to the Rocket Fuel podcast. Where James (your host) talks with an interesting guest from the world of youth marketing, culture and audience. Today your guest is social media manager superstar Xandrina Allday. She is amazing! She has a new book out that she has authored featuring letters from the current gen social media manager to the next gen social media manager. James even has his own letter in the book where he takes a lesson from the past and how it can be relevant today and for the future. As well as talking about the book we talk about all kinds of aspects of being a social media manager. We chat around what her views of platforms such as X aka Twitter are. We find out what makes a good social media manager. And then at the end as we always do, we ask Xandrina Allday, social media manager, for her rocket fuel!———————Follow James @JamesErskine (x.com/jameserskine)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Xandrina on LinkedIn (linkedin.com/in/socialmediatips)Buy a copy of her book here https://www.waterstones.com/book/dear-social-media-manager/xandrina-allday//9798328637374 or https://www.amazon.co.uk/Social-Media-Manager-Xandrina-Allday/dp/B0D7D5DVYKRocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information.

Good news! You are still on the right feed. Today we talk with potentially the future answer to the creator economy in terms of getting creators paid for their content within a timely manner and making sure they feel supported in their content. JD and Scott have been helping to building the tech and business behind this idea and they even have acquired the support of none other than Simon Cowell! Lounges tv hopes to be the next big platform where creators new and established will want to host their content and live streams. So we chat about that and what their plans are to make that happen. We talk about the future of whats big and next for the platform and we find out more about how Scott and JD got to this point. Then at the end as we always do we ask Scott and JD for their rocket fuels. ———————Follow James @JamesErskine (x.com/jameserskine)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact JD on LinkedIn (linkedin.com/in/jddonovan)Contact Scott on LinkedIn (llinkedin.com/in/scott-green-23596314)https://lounges.tv/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information.

You found us again. And today we are sticking to what we know best, talking about youth audience with a young person. Ali Suleman is one of those young people that you meet, have a small conversation with and walk away thinking "that guy is gonna rule the world". In university he started a podcast with his friends from his class to help other people like him at university navigate the world of finance and hopefully land them a job. The podcast has become a HIT and now Ali walks into networking events at some of the biggest companies in the world and they are starting to know who he and his friends are. We talk to him about the journey of the show. Where could it go. Why it is even called Dumb Money and then at the end we do what we always love to do is we as Ali Suleman of the Dumb Money Podcast for his rocket fuel.———————Follow James @JamesErskine (x.com/jameserskine)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Ali on LinkedIn (linkedin.com/in/ali-suleman)https://linktr.ee/thedumbmoneyshowRocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information.

WE ARE SO BACK! That is right your favourite podcast about youth culture, youth audience and youth marketing is back on your feeds! In the 1st episode of season 6 we talk to maybe one of the biggest household names there has been in the world of publishing. Guinness World Records is a company that in 2025 will be celebrating its 70th year and we are talking to Nicholas Brookes who is the Marketing Director behind the brand. We talk with him about his journey and how he ended up marketing a book about some of the craziest things that happen around the world. We talk about the history of the brand and where it is going. And then most importantly James asks Nicholas Brookes for his rocket fuel!———————Follow James @JamesErskine (x.com/jameserskine)Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Nicholas on LinkedIn (linkedin.com/in/nicholasbrookes)https://www.guinnessworldrecords.com/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information.

In our 1st of something a bit new we are launching a yearly bonus episode between seasons. This is what we are calling Retro Rocket Fuel! It will feature an episode from the back long followed by James's take on how thing may or may not have changed in the world since then and if the our guests rocket fuel stands the test of time or not.In our retro episode we take you back to 2019/20 just before the world changed dramatically. James (the host) Erskine spoke to James (the guest) O'Malley!James O’Malley is a technology and politics freelance journalist.At the time of broadcast this is what we wrote about James and the episode:“The problem with being a technology journalist is, these days, you’re basically an everything journalist.”Technology has become so ubiquitous throughout modern society that it now pervades every nook and cranny of our lives. Of course it has afforded us amazing benefits, but luxuries are not without their costs; we use technology, but it, in turn, uses us. As such, James O’Malley has made it his mission to report and document on how technology catalyses change in the world.Having been the editor for Gizmodo UK for two years, as well as having written for publications such as WIRED and The Spectator, James has become an expert at discussing technology and culture. He has reported on how TfL breaches privacy, the horrors of China’s social credit system, and even coded a free-to-use Trump notification bot.Our discussion includes: how technology and politics affect our society, the importance of data, healthy skepticism, and TikTok confusion.This is James O’Malley’s Rocket Fuel.Don't for get to stick around after to hear thoughts from James (the host) as he reflects on his discussion with James (the guest) and what can we learn and still apply to today.Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact James O'Malley on LinkedIn (linkedin.com/in/james-o-malley-5a83164)James's Substack https://takes.jamesomalley.co.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing ExpertsIt is Hosted and Produced by James ErskineProduced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey)Hosted on Acast. See acast.com/privacy for more information.

In this special bonus episode of Rocket Fuel James is taking a back seat and we have the amazing Managing Partner of Rocket Sophie Thirwell hitting the mic and being our host for this International Womens Day special. Sophie will be talking with 3 members of the Rocket Team about their experiences in their specialist fields. 1st we will have Chelsea Baldwin who is one of our Campaign Managers who also works in making content too. She will be talking you through how audiences today view IWD and how brands are reacting to the conversation. Next we are chatting with Olwyn our Paid Media Specialist. She will be telling us all about herself and her 10 year long experience in the industry whilst also being a mother and how this has influenced her thoughts on how we should be talking to women in campaigns. Then we go to one of our latest hires here at Rocket, Denise Louise Barzey Riley who is one of our Senior Campaign Managers and heads up our Publishing clients. She will be talking about her experiences as a self professed people manager and how the talk of diversity has changed in industries that talk to a female audience. We will be back with Season 6 of Rocket Fuel later in the year! Don't forget if you liked this to give it a review and a rating on your podcatcher of choice it really does make a difference. And if you would like to be a guest reach out———————Follow Sophie on LinkedIn (https://www.linkedin.com/in/sophiethirlwell/)Follow Chelsea on LinkedIn (https://www.linkedin.com/in/chelseabaldwin58/)Follow Olwyn on LinkedIn (https://www.linkedin.com/in/olwynwalsh/)Follow Denise on LinkedIn (https://www.linkedin.com/in/denise-louise-barzey-riley-a85b99b1/)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq) Follow Rocket on LinkedIn (linkedin.com/company/thebigshot) wearerocket.co.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio the team at the award winning Rocket Youth & Parent Marketing Experts.It is Hosted and Produced by James Erskine (https://www.linkedin.com/in/jameserskine/)And Produced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information.

In our final episode James get to be the radio geek we know him for with our guest George Butler who is not just a radio presenter on Fun Kids Radio breakfast show which is a station serving not just the latest tunes to an audience of 8-15 year olds but is ALSO the Head of Commercial Marketing at Bauer Media Group! James and George discuss his history of radio industry and where its going. They also chat about how commercial radio and the BBC compliment and provide together a fantastic audio eco system. They then get into how children today want to be talked too and why its important to makes sure you do. Then for the final time this season we here George’s rocket fuel!Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow George @GeorgeCButler https://twitter.com/georgecbutlerContact George on LinkedIn linkedin.com/in/georgecbutlerHosted on Acast. See acast.com/privacy for more information.

On this penultimate (I know so sad) episode for this season of rocket fuel we chat with the Chief Fun Officer over at Griddly Kids… Yes that is their official title! James chats all things Griddly… who are they… where did they come from and why they think its so important to have education be fun for children! They also chat about STEM and how implementing activities in the category of can help children have a head start on learning with out realising that they are. Then we talk Reisa’s all important rocket fuel! ———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Reisa on Linkedin (linkedin.com/in/reisa-schwartzman-883059a) Check out Griddly Kids at https://griddlykids.ca/Hosted on Acast. See acast.com/privacy for more information.