Rocket Fuel: Youth Marketing


The Woman Who Gave Zero F**** (Amy Kean, Sociologist, Author & Business Woman)

Season 3, Ep. 6

Amy Charlotte Kean is a woman with a thousand roles. To some, she is a sociologist, to others the author of the book ‘The Little Girl Who Gave Zero F*****,’ and a trail blazer of a business woman to the rest. Amy is the co-founder of of DICE (Diversity & Inclusion at Conferences and Events), she’s the Cultures Editor at Shots Creative, and her most recent venture is Six Things Impossible, founded just last year; an initiative dedicated to improving company culture.

Topics of discussion include, but are not limited to: Amy’s career attitude, agency tropes, diversity, authenticity, mental health, young people trends, TikTok, “Slacktivism,” and appealing to the youth


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More Episodes

Thursday, January 19, 2023

Using Tech To Transform The School Run (Rachel Beech)

Season 4, Ep. 6
Welcome back to Rocket Fuel!This week James sits down with Rachel Beech. She and James go way back and catch up with Rachel's newest and best venture yet... We Are Fetch. An amazing app and network system revolutionising the way we all do the school run and more.We talk to her about where she got started and why being a tech head helped her get ahead of the game and why working with todays younger humans is rewarding in multiple ways.We also discuss We Are Fetch, why was it needed, how it works and ways its being used right now to make not only the school run and play dates easier to organise for parents and schools but also that more important part safer.And then we ramble around the topic of parents as an audience to brands and how some but not all may not be reaching the full potential of a youth audience by just talking to the ones with the money. And then we move on to our headlining question of Rachel's Rocket Fuel where she has some amazing advice.We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.———————Follow James @JamesErskine ( Rocket @WeAreRocketHQ ( Rocket on LinkedIn ( Rachel on Twitter ( Rachel on Instagram ( Rachel on LinkedIn ( Hosted on Acast. See for more information.