Rocket Fuel: Youth Marketing

A small word of warning this episode has some quite frank language and the occasional word bomb may be dropped.This week James talks to Jamie East the presenter, broadcaster, punk singer and journalist. Who paved his way almost accidentally by being someone who was willing to look at what was there and tell them where they needed to go.We take a deep dive into who is Jamie East and what makes him tick. We talk about the days Big Brother's Bit On The Side and what was Holy Moly and how did it create its place in a world where others were stuck in more "old media" tendencies. We also have a rather frank conversation about influencers and how they compare to celebrities past.We chitchat around Jamie's podcast Smart 7 and why he decided to go full into podcasting over We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Jamie on Twitter (twitter.com/fetchingrach)Follow Jamie on Instagram (instagram.com/fetchingrach/)Contact Jamie on LinkedIn (inkedin.com/in/james-gilmore)Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Rocket Fuel!This week James sits down with Rachel Beech. She and James go way back and catch up with Rachel's newest and best venture yet... We Are Fetch. An amazing app and network system revolutionising the way we all do the school run and more.We talk to her about where she got started and why being a tech head helped her get ahead of the game and why working with todays younger humans is rewarding in multiple ways.We also discuss We Are Fetch, why was it needed, how it works and ways its being used right now to make not only the school run and play dates easier to organise for parents and schools but also that more important part safer.And then we ramble around the topic of parents as an audience to brands and how some but not all may not be reaching the full potential of a youth audience by just talking to the ones with the money. And then we move on to our headlining question of Rachel's Rocket Fuel where she has some amazing advice.We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Rachel on Twitter (twitter.com/fetchingrach)Follow Rachel on Instagram (instagram.com/fetchingrach/)Contact Rachel on LinkedIn (linkedin.com/in/rachelbeech)https://www.wearefetching.com/ Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Rocket Fuel!This week James sits down with James Gilmore. A fascinating individual who is the Founder & Managing Director of leading teen media company W!ZARD Radio Media.We talk to him about how and why this all started back 11 years ago from his bedroom as a kid.We also discuss W!ZARD Radio Media what its is and what the future holds for it as they expand into the world of talent management and record labels and the challenges of having 2 brands that work side by side but with different things that are needed on a day to day to keep both ships running.And then we ramble around the topic of radio and podcasts in an ever growing visual market world of the likes of social media and advertising.We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow James on Twitter (twitter.com/thejamesgilmore)Follow James on Instagram (instagram.com/thejamesgilmore)Contact James on LinkedIn (inkedin.com/in/james-gilmore)https://www.wizardradio.com/Hosted on Acast. See acast.com/privacy for more information.