Share

cover art for The Ultimate Guide to Influencer Marketing (Unsah Malik, Author of Slashed It)

Rocket Fuel: Youth Marketing

The Ultimate Guide to Influencer Marketing (Unsah Malik, Author of Slashed It)

Season 3, Ep. 7

Unsah Malik is the author of Slashed It.


Unsah is the author of the best-selling ebook “Slashed It” - a prolific, comprehensive guide for marketers, brands and influencers to help them crack the world of social media. As a trained journalist, Unsah is at the cutting edge of documenting how the world of social media is evolving, and she brings her audience along with her; periodically updating her book with sharp and novel insights.


Topics of discussion include, but are not limited to: Unsah’s background, the budding of social media marketing, influencer skillsets, how influencer budgets are decided, metrics for growth, TikTok, and Gen-Z.


Follow James @JamesErskine (twitter.com/jameserskine)

Connect with James on LinkedIn (linkedin.com/in/jameserskine)

Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

wearerocket.co.uk/


Follow Unsah on Twitter (twitter.com/unsahmalik)

Follow Unsah on Instagram (instagram.com/unsahmalik/)

Connect with Unsah on LinkedIn (linkedin.com/in/unsahmalik)

unsah.co.uk/

More episodes

View all episodes

  • 8. International Womens Day 2024. The Year of Inspiring Inclusion

    53:07
    In this special bonus episode of Rocket Fuel James is taking a back seat and we have the amazing Managing Partner of Rocket Sophie Thirwell hitting the mic and being our host for this International Womens Day special. Sophie will be talking with 3 members of the Rocket Team about their experiences in their specialist fields. 1st we will have Chelsea Baldwin who is one of our Campaign Managers who also works in making content too. She will be talking you through how audiences today view IWD and how brands are reacting to the conversation. Next we are chatting with Olwyn our Paid Media Specialist. She will be telling us all about herself and her 10 year long experience in the industry whilst also being a mother and how this has influenced her thoughts on how we should be talking to women in campaigns. Then we go to one of our latest hires here at Rocket, Denise Louise Barzey Riley who is one of our Senior Campaign Managers and heads up our Publishing clients. She will be talking about her experiences as a self professed people manager and how the talk of diversity has changed in industries that talk to a female audience. We will be back with Season 6 of Rocket Fuel later in the year! Don't forget if you liked this to give it a review and a rating on your podcatcher of choice it really does make a difference. And if you would like to be a guest reach out———————Follow Sophie on LinkedIn (https://www.linkedin.com/in/sophiethirlwell/)Follow Chelsea on LinkedIn (https://www.linkedin.com/in/chelseabaldwin58/)Follow Olwyn on LinkedIn (https://www.linkedin.com/in/olwynwalsh/)Follow Denise on LinkedIn (https://www.linkedin.com/in/denise-louise-barzey-riley-a85b99b1/)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq) Follow Rocket on LinkedIn (linkedin.com/company/thebigshot) wearerocket.co.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio the team at the award winning Rocket Youth & Parent Marketing Experts.It is Hosted and Produced by James Erskine (https://www.linkedin.com/in/jameserskine/)And Produced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information.
  • 7. George Butler on Kids Radio, Parents Finding Child Safe Spaces In A Digital World And How Commercial Radio Fits In A Modern Family Landscape

    50:17
    In our final episode James get to be the radio geek we know him for with our guest George Butler who is not just a radio presenter on Fun Kids Radio breakfast show which is a station serving not just the latest tunes to an audience of 8-15 year olds but is ALSO the Head of Commercial Marketing at Bauer Media Group! James and George discuss his history of radio industry and where its going. They also chat about how commercial radio and the BBC compliment and provide together a fantastic audio eco system. They then get into how children today want to be talked too and why its important to makes sure you do. Then for the final time this season we here George’s rocket fuel!Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow George @GeorgeCButler https://twitter.com/georgecbutlerContact George on LinkedIn linkedin.com/in/georgecbutlerHosted on Acast. See acast.com/privacy for more information.
  • 6. Reisa Schwartzman on STEM, Play, and The Importance Fun Education

    25:18
    On this penultimate (I know so sad) episode for this season of rocket fuel we chat with the Chief Fun Officer over at Griddly Kids… Yes that is their official title! James chats all things Griddly… who are they… where did they come from and why they think its so important to have education be fun for children! They also chat about STEM and how implementing activities in the category of can help children have a head start on learning with out realising that they are. Then we talk Reisa’s all important rocket fuel! ———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Reisa on Linkedin (linkedin.com/in/reisa-schwartzman-883059a) Check out Griddly Kids at https://griddlykids.ca/Hosted on Acast. See acast.com/privacy for more information.
  • 5. Uju Asika on Children's Books for a Better world and Parenting Content of Today!

    27:29
    Uju Asika is a writer, blogger and creative consultant. She is the author of Raising Boys Who Do Better: A Hopeful Guide for a New Generation (DK/Penguin Random House), Bringing Up Race: How to Raise a Kind Child in a Prejudiced World (Yellow Kite/Hachette UK) and the delightful picture book A World for Me and You, illustrated by Jennie Poh (Hachette Children's Group). She is also our latest guest on the rocket fuel podcast! James and Uju chat all things kids, parents, parenting and all things needed for being a modern parent content creator. We also chat the landscape of responsible content and her journey into being a successful author. Then talk about raising children and if dads are as good as mums or are they just a bit pants and why? Then we hear Uju give us their all important rocket fuel!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Uju @babesabouttown (https://twitter.com/babesabouttown)Uju's books are available at Bookshop.org, Amazon, Waterstones and other good bookshops.Hosted on Acast. See acast.com/privacy for more information.
  • 4. Nathaniel Hunter on AI, The Future of Interactive Play in Family and How Technology will Benefit the Next Generation

    35:54
    Nathaniel Hunter is someone who is taking play into the future. His company D1srupt1ve (no the 1’s are supposed to be there) partnered up with the toy giants Mego to bring back a classic some of our listeners may recognise. The 2-XL robot. It has had many forms over the years but this time its pushing the world just a little bit further with the thanks to AI. We talk with Nathaniel about AI ethics and the future of it. How it works in a family setting to improve mental health in a semi-screen free way to blend in to every part of a day from brushing your teeth to telling a joke. We talk about Mego and its history of pushing out innovative toys and always betting on the future of play. 2-XL even chimes in to have a chat with James as they go on a little adventure and James tries to see what the limits are… all in the name of research and children's safety. Then Nathaniel gives us their rocket fuel for todays episode.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Nathaniel on Linkedin (https://www.linkedin.com/in/nahunter/)https://d1srupt1ve.wpenginepowered.com/Hosted on Acast. See acast.com/privacy for more information.
  • 3. The Toy Fair 2024, Precise TV, Casdon, Craft Buddy, Xootz

    35:12
    We are on location! Yes how exciting we were at one of the most interesting events in the calendar year The Toy Fair in London. We went along and were very kindly guests of the kind people at Precise TV and we got chatting with them about what they do and how they help their clients reach audiences more effectively in a growing digital world. We then hit the floor and met up with Casdon the people behind your child's favourite real world role play activity be it Henry Vacuums, Dyson, DeLonghi espresso machines all made for children to learn about the world around them via play. We also met up with Craft Buddy a brand that is getting kids off screens and making art instead... more specifically crystal art and we learn about how they are talking to children today. Then in our final section of this incredibly special episode we talk with Xootz who are the people behind the kids getting out and about on all kinds of ride on toys from skateboards, scooters, electric vehicles and more and they along with all our other guests this episode of course give us their incredible insights and more importantly their rocket fuels!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Check out Precise TV https://www.precise.tv/Check out Casdon https://www.casdon.com/Check out Craft Buddy https://www.craftbuddyshop.com/Check out Xootz https://www.xootz.co.uk/Hosted on Acast. See acast.com/privacy for more information.
  • 2. Annie McCosker and Izzie Fernandes on Gen Z Entrepreneurs, Community Organisations and Youth Voices in Culture

    48:12
    Annie McCosker and Izzie Fernandes from the Community Youth Organisation FLAARE talk with James this week about how brands can connect with Gen Z audiences by including their voices to influence not just the marketing but the products and even the brands its self. How their Community Youth Organisation is making the entrepreneurs of the future where the talented young individuals can start creating their next business today. And then they also chatted about how brand and business can get involved with their Organisation and start making a difference to youth culture and being 1 step ahead of their competition by doing so. At the end we then hear Annie and Izzie give us their individual rocket fuel to show how well they work together———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Annie on Linkedin (https://www.linkedin.com/in/annie-mccosker-b0a80216a/)Contact Izzie on Linkedin (linkedin.com/in/isabellefernandes1)https://www.flaare.org.uk/Hosted on Acast. See acast.com/privacy for more information.
  • 1. Harriet McCulley on Authenticity, Student Demographics and Gen Z Trends

    29:23
    In this new season and latest episode of Rocket Fuel, B2B Marketing Manager at Student Beans, Harriet McCulley, shares insights into her professional journey, the dynamics of marketing to the Gen Z audience, and the importance of authentic brand communication. Harriet discusses her transition from journalism to digital marketing, her drive to become a T-shaped marketer, and her entrepreneurial endeavors. Speaking about her role at Student Beans, she highlights the emphasis on events marketing, social media, and a demand-generation approach. Harriet shines a light on important Gen Z trends like inclusivity, sustainability, and the desire for real-life experiences, highlighting the need for brands to stay authentic and relevant to the changing student demographic. Then for the 1st time this season we hear a rocket fuel by Harriet.Bad Pepsi advert mentioned https://www.youtube.com/watch?v=uwvAgDCOdU4———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Harriet on LinkedIn (linkedin.com/in/harriet-mcculley)https://www.studentbeans.com/Hosted on Acast. See acast.com/privacy for more information.
  • 8. Print Media For Youth Audience (Richard Clare)

    33:51
    This week James talks to Richard Clare from Immediate Media and more specifically all the LEGO Magazines & MEGA where he is the editorWe take a deep dive into who is and why he LOVES magazines getting into the nitty gritty of how the magazine has developed and why somethings make look familiar to an older audience of the original MATCH magazine. We talk about how in a digital age what will the future of magazine be? Can they keep up? Is there a universal positive of magazines over screen time? And most importantly what is gonna happen to the gifts? Then we chitchat around his Rocket Fuel his one bit of advice he thinks he can offer to the wider world of youth marketing and also why he wants more farts in magazines.This is the last episode of season 4 of Rocket Fuel. We will be back soon for season 5 and as normal better than ever. Thanks for all your support this season!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Richard on Twitter (https://twitter.com/rich_clare)Follow Richard on Instagram (instagram.com/fetchingrach/)Contact Richard on LinkedIn (https://www.linkedin.com/in/rich-clare/)https://www.immediate.co.uk/Hosted on Acast. See acast.com/privacy for more information.