Rocket Fuel: Youth Marketing


The Ultimate Guide to Influencer Marketing (Unsah Malik, Author of Slashed It)

Season 3, Ep. 7

Unsah Malik is the author of Slashed It.

Unsah is the author of the best-selling ebook “Slashed It” - a prolific, comprehensive guide for marketers, brands and influencers to help them crack the world of social media. As a trained journalist, Unsah is at the cutting edge of documenting how the world of social media is evolving, and she brings her audience along with her; periodically updating her book with sharp and novel insights.

Topics of discussion include, but are not limited to: Unsah’s background, the budding of social media marketing, influencer skillsets, how influencer budgets are decided, metrics for growth, TikTok, and Gen-Z.

Follow James @JamesErskine (

Connect with James on LinkedIn (

Follow Rocket @WeAreRocketHQ (

Follow Rocket on LinkedIn (

Follow Unsah on Twitter (

Follow Unsah on Instagram (

Connect with Unsah on LinkedIn (

More Episodes


Screen Time and Technology: Finding the Balance (Becca Caddy, Tech Journalist & Author)

Season 3, Ep. 11
Becca Caddy is a technology and science journalist, and author of the book ‘Screen Time: How to make peace with your devices and find your techquilibrium.’If lockdown has taught us one thing it’s that, for many of us, our relationships with screens are more essential to our daily lives than our relationships with our friends and family. Online, the topic of technology is polarising. We either hear from tech evangelicals or the tech reluctant; those guilt-ridden by how much of their daily line of sight centres around a screen. To cut through the drama and hyperbole, we invited Becca Caddy onto the podcast, a tech enthusiast and writer, aiming to help us live harmoniously with technology, rather than be consumed by it.Once but a local paper writer, two degrees later, and an eclectic catalogue of copywriting gigs here and column writing there, Becca Caddy is now a freelance technology writer, journalist, and author. Join us this week as she chats through her new book, her career, and the future of technology.This is Becca Caddy’s Rocket Fuel.Follow James @JamesErskine ( with James on LinkedIn ( Rocket @WeAreRocketHQ ( Rocket on LinkedIn ( Becca on Twitter ( Becca on Instagram ( with Becca on LinkedIn (

Retro Rocket Fuel: Our Favourite Episodes

Season 3, Ep. 9
Welcome to Rocket Fuel: Retro Edition. This week we're throwing it back to previous instalments of Rocket Fuel, starring some of team Rocket's favourite guests.Introducing Rory Sutherland is Daniel Collins, the Strategy Director here at Rocket. Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. Coming from a behavioural psychology background, Rory deliberately dispenses with the idea that humans are innately rational, but rather that we are subject and vulnerable to our needs and desires as biological creatures.Introducing Paul Samuels is Sophie Thirlwell, the Brand Manager at Rocket. Paul Samuels is the Executive Vice President at AEG, the company responsible for accommodating sports, music and entertainment events across the globe. This includes the world renowned festival Coachella, as well as the management of 150 venues.And, finally, introducing Mariel Richards is Georgia Henry, Campaign Executive at Rocket. Mariel got her start at MindShare International; working with the likes of HSBC and Facebook. Now, she works for Gal-dem, an award-winning online and print publication ‘committed to sharing the perspectives of women and non-binary people of colour.’Welcome to Retro Rocket Fuel.———————Follow James @JamesErskine ( with James on LinkedIn ( Rocket @WeAreRocketHQ ( Rocket on LinkedIn ( RocketConnect with Daniel on LinkedIn: with Sophie on LinkedIn: with Georgia on LinkedIn: RichardsLinkedIn