Rocket Fuel: Youth Marketing


The Future of Social Platforms (Louise Richardson, Pinterest)

Season 2, Ep. 15

Louise Richardson is the Director of Marketing, Europe at Pinterest.

Once an “idiot 21-year-old rocking up to London” - her words, not ours - Louise Richardson has cemented herself as an inexpendable asset, and unabashedly raging fan, of Pinterest. With her formative years being spent at the likes of Mindshare and Snap Inc, Louise brings a razor sharp knowledge of the social media landscape with her to Pinterest, and this week’s discussion.

Rather than being a space for highlight reels; what has happened, like so many other social medias, Pinterest is a future-facing social media service, galvanising the inspiration and imagination of its users. Though a late comer to the social media space, relative to the founding years of the biggest social platforms today, Pinterest has captured the attention and admiration of over 250 million people around the world, bringing each of them closer to living the Pinterest ethos of creating a life you love.

This is Louise Richardson’s Rocket Fuel.

Topics of discussion include: mentorship, diversity of experience and personality, the future of commuting, how Pinterest is different, brand integration and Gen Z/Zoomers, 


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More Episodes


Screen Time and Technology: Finding the Balance (Becca Caddy, Tech Journalist & Author)

Season 3, Ep. 11
Becca Caddy is a technology and science journalist, and author of the book ‘Screen Time: How to make peace with your devices and find your techquilibrium.’If lockdown has taught us one thing it’s that, for many of us, our relationships with screens are more essential to our daily lives than our relationships with our friends and family. Online, the topic of technology is polarising. We either hear from tech evangelicals or the tech reluctant; those guilt-ridden by how much of their daily line of sight centres around a screen. To cut through the drama and hyperbole, we invited Becca Caddy onto the podcast, a tech enthusiast and writer, aiming to help us live harmoniously with technology, rather than be consumed by it.Once but a local paper writer, two degrees later, and an eclectic catalogue of copywriting gigs here and column writing there, Becca Caddy is now a freelance technology writer, journalist, and author. Join us this week as she chats through her new book, her career, and the future of technology.This is Becca Caddy’s Rocket Fuel.Follow James @JamesErskine ( with James on LinkedIn ( Rocket @WeAreRocketHQ ( Rocket on LinkedIn ( Becca on Twitter ( Becca on Instagram ( with Becca on LinkedIn (

Retro Rocket Fuel: Our Favourite Episodes

Season 3, Ep. 9
Welcome to Rocket Fuel: Retro Edition. This week we're throwing it back to previous instalments of Rocket Fuel, starring some of team Rocket's favourite guests.Introducing Rory Sutherland is Daniel Collins, the Strategy Director here at Rocket. Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. Coming from a behavioural psychology background, Rory deliberately dispenses with the idea that humans are innately rational, but rather that we are subject and vulnerable to our needs and desires as biological creatures.Introducing Paul Samuels is Sophie Thirlwell, the Brand Manager at Rocket. Paul Samuels is the Executive Vice President at AEG, the company responsible for accommodating sports, music and entertainment events across the globe. This includes the world renowned festival Coachella, as well as the management of 150 venues.And, finally, introducing Mariel Richards is Georgia Henry, Campaign Executive at Rocket. Mariel got her start at MindShare International; working with the likes of HSBC and Facebook. Now, she works for Gal-dem, an award-winning online and print publication ‘committed to sharing the perspectives of women and non-binary people of colour.’Welcome to Retro Rocket Fuel.———————Follow James @JamesErskine ( with James on LinkedIn ( Rocket @WeAreRocketHQ ( Rocket on LinkedIn ( RocketConnect with Daniel on LinkedIn: with Sophie on LinkedIn: with Georgia on LinkedIn: RichardsLinkedIn