Rocket Fuel: Youth Marketing


Re: The Publishing Industry (Charlotte Eyre, The Bookseller)

Season 3, Ep. 12

Charlotte Eyre is the The Children’s Editor at The Bookseller.

The Bookseller is the UK’s premier business magazine for the publishing industry, and has been for over a century. Debuting in 1858, The Bookseller provide news and analysis on the industry, all the while running conferences, award ceremonies, and community spaces.

Charlotte Eyre’s career began rather peculiarly. After studying French and Linguistics at Oxford University, she travelled to France one weekend to give out 75 CVs by hand. With her spontaneity paying off, she was invited into to the industry, where she trained as a journalist at The French Music Expert Office. Now, her career continues at The Bookseller, in her latest role as their Children’s Editor.


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Retro Rocket Fuel: Our Favourite Episodes

Season 3, Ep. 9
Welcome to Rocket Fuel: Retro Edition. This week we're throwing it back to previous instalments of Rocket Fuel, starring some of team Rocket's favourite guests.Introducing Rory Sutherland is Daniel Collins, the Strategy Director here at Rocket. Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. Coming from a behavioural psychology background, Rory deliberately dispenses with the idea that humans are innately rational, but rather that we are subject and vulnerable to our needs and desires as biological creatures.Introducing Paul Samuels is Sophie Thirlwell, the Brand Manager at Rocket. Paul Samuels is the Executive Vice President at AEG, the company responsible for accommodating sports, music and entertainment events across the globe. This includes the world renowned festival Coachella, as well as the management of 150 venues.And, finally, introducing Mariel Richards is Georgia Henry, Campaign Executive at Rocket. Mariel got her start at MindShare International; working with the likes of HSBC and Facebook. Now, she works for Gal-dem, an award-winning online and print publication ‘committed to sharing the perspectives of women and non-binary people of colour.’Welcome to Retro Rocket Fuel.———————Follow James @JamesErskine ( with James on LinkedIn ( Rocket @WeAreRocketHQ ( Rocket on LinkedIn ( RocketConnect with Daniel on LinkedIn: with Sophie on LinkedIn: with Georgia on LinkedIn: RichardsLinkedIn