Rocket Fuel: Youth Marketing
Re: Rory Sutherland (Author, and Vice Chairman of Ogilvy)
Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series.
In ’88, Rory was but another graduate looking to work for any ad agency that would have him. Which, unbeknownst to him at the time, was none of them. Except one: Ogilvy & Mather Direct. Fortunately, Rory's circumstance of limitation birthed his best possible outcome as a visionary, even if some of his peers at the time joked that he was ‘the worst graduate they ever hired.’
Since then, Rory has made a name for himself by disrupting ideas generated by “normal thinking.” Coming from a behavioural psychology background, Rory deliberately dispenses with the idea that humans are innately rational, but rather that we are subject and vulnerable to our needs and desires as biological creatures.
Topics include: technology and the future of flexible work, the limitations of marketing and research, young audiences, and the state of UK politics.
This is Rory Sutherland’s Rocket Fuel.
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