Share

cover art for Prescribing Success

Prescribing Success

Building An Online Empire as a Medical Professional

Hosted by Hallie Bulkin, a Certified Orofacial Myologist, Feeding Specialist and Speech Therapist turned multi-million dollar online business owner, The Prescribing Success podcast will focus on sharing insights, answeri

Latest episode

  • 54. Episode 54: How to Keep Your Customers Coming Back

    15:30||Ep. 54
    Hey friends! In this episode of the Prescribing Success Podcast, I’m diving into something we all want to figure out—how to keep our amazing customers coming back for more! It’s one thing to get them in the door, but how do we keep them engaged, excited, and loyal to our brand long-term? Spoiler: it all comes down to delivering consistent value. I’m sharing real examples, ideas you can use right away, and a little challenge at the end to help you level up your customer experience.Topics Covered:Why customer retention matters way more than you might think (hint: it's cheaper than acquisition!)Different ways to deliver consistent value, like unexpected bonuses and exclusive offersHow to create a loyalty system and automate small value-adds that delight your clientsThe power of personalization and exceptional service (seriously, this goes a long way)How to act on feedback and use it to grow your business (even the uncomfortable kind)Audit your current customer experience and add one new value-driven touchpoint. Think: a surprise bonus, an appreciation email, or a fun little perk!Want to learn more? Visit https://www.onlinemedicalentrepreneur.comThanks for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!Connect with Hallie:InstagramFacebook

More episodes

View all episodes

  • 53. Episode 53: Business Lessons From My 9-Year-Old

    14:43||Ep. 53
    Hey Prescribing Success listeners, today’s episode is a fun one—and honestly, one of my favorites. I’m sharing some unexpected but powerful business insights that came from a conversation with my 9-year-old daughter, Lily. Yep, you read that right! After watching her light up over a new tumbling class, I couldn’t stop thinking about how her experience connects perfectly to how we should be running our businesses. So, I turned it into this episode for you.Topics Covered:Why innovation and variety keep your audience engaged (and why doing the same thing over and over can backfire)How fast wins build trust, excitement, and long-term loyalty from your clientsThe power of creating an experience, not just delivering a serviceReal-life examples—from pedicures to flower deliveries—that show how small touches make a big impactA quick reflection: Is your business keeping people excited, challenged, and rewarded?If not, don’t worry—you’re not broken, but it might be time to shake things up.Next week, I’ll dive into how to keep your clients coming back for more, so stay tuned!Want to learn more? Visit https://www.onlinemedicalentrepreneur.comThanks for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!Connect with Hallie:InstagramFacebook
  • 52. Episode 52: The Power of Automations: Deadlines & Checkouts

    16:00||Ep. 52
    Hey friends! We’re back with another episode in our mini-series on The Power of Automation in Online Business—and today, we’re diving into a game-changer: automating deadlines and checkouts. This is the behind-the-scenes magic that helps boost conversions, reduce manual work, and make your online sales process seamless. If you’re running an online business and not automating these, you’re leaving money on the table!Topics Covered:Using Deadline Funnels to create urgency and boost conversions with personalized expiring offers.Automating cart open & close access so only paying students get in (and no latecomers sneak through!).Recovering lost sales with abandoned cart emails (because life happens, and people need reminders!).Leveraging Zapier & other automation tools to streamline course enrollments and community access.The importance of keeping a personal touch—automation is great, but human connection still matters!If you’ve been looking for ways to make selling easier and more effective, this one’s for you! Tune in and let’s get your checkout process working for you—on autopilot. 🚀Want to learn more? Visit https://www.onlinemedicalentrepreneur.comThanks for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!Connect with Hallie:InstagramFacebook
  • 51. Episode 51: The Power of Automations: Webinars

    15:34||Ep. 51
    Welcome back, Prescribing Success friends! In today’s episode, we're diving into the world of webinar automation—because let's be real, manually handling registrations, confirmations, and Q&As can get overwhelming fast. If you’re running webinars or live Q&As in your business, these automation strategies will help you streamline the process, increase attendance, and save your sanity. Let’s break it down!Topics Covered:How to automatically add registrants to Zoom and trigger email sequences effortlessly.Why multiple reminders (email + text) are key to getting people to actually show up.How automation can handle FAQs while still keeping that personal touch.Why text reminders are a game-changer in today’s digital age.The sweet spot between efficiency and engagement for maximum conversions.If you’ve been wanting to simplify your webinar process without losing connection with your audience, this episode is packed with tips you can start using right away. Tune in now! 🎧Want to learn more? Visit https://www.onlinemedicalentrepreneur.comThanks for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!Connect with Hallie:InstagramFacebook
  • 50. Episode 50: The Power of Automations: E-mail Marketing

    16:31||Ep. 50
    Hey friends! Can you believe we’ve hit episode 50? Today, we’re diving deep into one of the most powerful automation tools for your business: email sequences and reminders. If you missed episode 49, go check it out—we covered the seven must-have automations for your business. Now, we’re zooming in on email marketing and how you can use it to engage, nurture, and convert your audience with less manual work.Topics Covered:The three essential email sequences you needHow to build anticipation and position your course in your pre-launch emailsThe best objection-handling and social proof emails to send during your live launchWhy nurturing non-buyers after launch is just as important as welcoming new studentsThe power of email segmentation and how to tweak your messaging based on engagementPro tip: If you’re not automating your email sequences yet, start one step at a time—don’t overwhelm yourself! And stay tuned for next week’s episode, where we’ll talk about automating webinars for an even smoother launch process.Want to learn more? Visit https://www.onlinemedicalentrepreneur.comThanks for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!Connect with Hallie:InstagramFacebook
  • 49. Episode 49: The Power of Automation in Your Business

    19:22||Ep. 49
    Hey friends! This week on Prescribing Success, we’re diving into a game-changing topic: automation in your business. If you’re feeling overwhelmed with all the moving parts of running an online business, automating key systems can free up your time and create a smoother, more profitable operation. In this episode, I’m breaking down seven key areas you should automate to make your business work for you—not the other way around!Topics Covered:How to set up an automated system to attract leads and build relationships through email sequences.The importance of sales funnels, order bumps, upsells, and even a thank-you video to boost engagement.Automate course access, welcome emails, and progress tracking to keep students engaged.Using chatbots, help centers, and automation tools to streamline customer service.Track your business performance with automated reports, surveys, and key metrics.Save time with scheduling tools, AI-assisted content, and repurposing strategies.Use platforms like Monday.com or Asana to keep tasks organized and automate workflows.This is just the beginning of our Power of Automation series! Stay tuned for deep dives into each topic in the coming weeks.Want to learn more? Visit https://www.onlinemedicalentrepreneur.comThanks for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!Connect with Hallie:InstagramFacebook
  • 48. Episode 48: How to Price Your Online Course Like a Pro

    10:16||Ep. 48
    Hey friends! In this episode, we’re diving into a hot topic: pricing your online course. This is something I get asked about all the time, so I’m breaking it down into three key tips to help you confidently set the right price. Whether you're just starting out or tweaking your pricing strategy, these insights will help you balance market expectations, costs, and the true value of your expertise.Topics Covered:Research competitors, identify your unique value proposition (UVP), and consider your audience’s spending power.Price your course based on development costs, your expertise, and a solid profit margin. (You’re running a business, not a hobby!)Use A/B testing, payment plans, and bonuses instead of discounts to find the sweet spot that works best.Think launch bonuses, pay-in-full perks, and limited-time offers to encourage early enrollments.Ask students about the perceived value of your course and adjust accordingly for future launches.Pricing is a balancing act, but with the right approach, you can confidently charge what your course is worth while attracting the right students.Want to learn more? Visit https://www.onlinemedicalentrepreneur.comThanks for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate, and review the podcast and tell me your key takeaways!Connect with Hallie:InstagramFacebook