PR LIKE A BOSS!

In this episode Patz sits down with the phenomenal Ateh Jewel, beauty journalist, broadcaster and founder of Ateh Jewel Beauty for Part II. If you’ve ever doubted whether you should take the leap into entrepreneurship, Ateh’s story is your sign to GO FOR IT. From her early days as the go-to makeup guru at uni to launching a brand that puts inclusivity at the forefront, Ateh shares how she turned her passion into power.What Went Down:💄 The real reason Ateh made the leap from beauty journalist to brand founder💪 Overcoming industry gatekeeping & proving that luxury beauty is for everyone🔥 The power of PR in storytelling (hint: it's more than just press releases!)💰 Turning down bad investment deals & trusting your gut in business💡 Why diversity in beauty should be the default, not an afterthoughtBiggest Takeaways:PR is like high school cheerleading.Diversity isn’t a trend, it’s a necessity. Saying ‘no’ is powerful. The 24 ‘No’s’ Rule. Brands & Experts Mentioned:Harrods BeautyTrinny WoodallRuby HammerDaniel MartinKatie Jane HughesAzzi Glasser (Fragrance Queen!)Laura Hinton & Nadine Finnegan (Little Light PR)William Berry & Jane Henderson (Angel Investors)Catch Ateh on Instagram (@atehjewel) or her website Ateh Jewel Beauty (@atehjewelbeauty), where you can snag her stunning blushers, a.k.a. her “babies she cannot choose between… because Mama can’t have any favourites!” Patz xPS: If you missed Part I you can catch it here:Motherhood, Mascara & Mindfulness: The Art of Juggling with Ateh Jewel Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

In this episode, host Patz is joined by award-winning beauty journalist Tamara Corin to uncover the reality of working in beauty journalism. Beyond the dazzling events and product launches, Tamara shares the truth about tight deadlines, overflowing inboxes, and the pressure to publish first.What You’ll Learn:The behind-the-scenes realities of beauty journalismHow beauty editors juggle multiple brand launches and PR pitchesThe importance of editorial integrity and why trust mattersWhat makes a product stand out to journalistsThe role of indie beauty brands in today’s industryTrue or False? Beauty Journalism Myths DebunkedDo editors only feature brands that advertise? Do all PR samples get reviewed? Tamara plays a game of “True or False” to bust common misconceptions about the industry.Where to Find Tamara:Follow her on Instagram @blusherandbabies for beauty, fashion and parenting content, or check out her latest work at The Handbook.🎧 Listen now and get the inside scoop on the beauty industry’s picture-perfect exterior!Don't forget to subscribe, leave a review, and share this episode! !!!!GIVEAWAY ALERT!!! My friends at skinSense are providing the chance for one of my UK-based listeners to win a selection of skincare goodies worth £148 and they are divine! Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm Monday 24th March 2025.Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

In this episode of PR LIKE A BOSS! host Patz sits down with beauty blogging royalty, Ree of REALLYREE. From starting her blog as a fun hobby to becoming one of the most trusted voices in the beauty industry, Ree shares her incredible journey. She spills on her first PR sample (hello, fake tan!), interviewing Courtney Cox (yes, really) and how she stays ahead in the ever-changing world of influencer marketing.She also reveals the wildest PR packages she’s ever received (Jägermeister, anyone?), the beauty product she really didn’t love and why she’s often mistaken for a PR rep at events. What You’ll Learn in This Episode:How Ree turned a passion project into a full-time careerThe behind-the-scenes of beauty PR and how product sampling really worksThe biggest shifts in beauty blogging and influencer marketingHow to build a trusted personal brand that stands the test of timeBrands & Experts Mentioned:Victoria Beckham BeautyUrban DecayEstée LauderM·A·C CosmeticsRefinery29 & ByrdieL’OrealNanoblur by Indeed LabsJägermeister (yes, really)You can find Ree on:Instagram: @reallyreeWebsite: www.reallyree.com Pinterest: @reallyreeLoved this episode?✨ Follow, subscribe, and leave a review!📩 Want to level up your PR game? Check out the PR LIKE A BOSS! eCourse HERE.!!!!GIVEAWAY ALERT!!! My friends at L’Oréal Paris are providing the chance for FIVE of my UK-based listeners to win a selection of goodies worth £85. Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. Five winners will be selected at random. Deadline: 10pm Monday 10th March 2025.

How do you get your brand noticed without a massive budget? In this episode, Patz sits down with PR expert and beauty entrepreneur Jasmine Wicks-Stephens, founder of _faace skincare, PR agency Known, and cap brand Best Policy. From securing major media features to landing three Dragons on Dragon’s Den, Jasmine shares her journey of building brands, handling PR wins (and fails!) and managing the ultimate juggle—business and motherhood.In this episode, we discuss:✅ How Jasmine got Face featured in Who What Wear and Forbes✅ The PR strategies every brand should focus on (even with zero budget)✅ What to do when a PR stunt goes wrong (hello, giant balloon disaster!)✅ The power of affiliate marketing for securing media coverage✅ Why founders should stop playing small and become their own best advocatesBrands Mentioned_faace – Jasmine’s skincare brandKnown – Jasmine’s PR agencyBest Policy – Jasmine’s cap brandYou can find Jasmine on:LinkedIn: @jasmine-wicks-stephensInstagram: @jas_ws Substack: Failings of a Female Founder - where Jasmine shares unfiltered insights on PR, business, and motherhood.Loved this episode?✨ Follow, subscribe, and leave a review!📩 Want to level up your PR game? Check out the PR LIKE A BOSS! eCourse HERE.🎧 Listen now and start getting your brand the attention it deserves!!!!!GIVEAWAY ALERT!!!: My friends at _faace are providing the chance for one of my UK-based listeners to win a Dull Faace Creamy Cleanser and a Tired Faace Face Mask worth over £50. Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel for a chance to enter. One winner will be selected at random. Deadline: 10pm Monday 3rd March.

Social media can feel like an ever-changing puzzle, one moment you're winning, the next, the algorithm shifts, and you're back to square one. In this episode of PR LIKE A BOSS!, I chat with Chloe Luper, founder of Social Soda, about what actually works, what’s a complete time-waster, and what’s next in the world of social media.Key Takeaways:Engagement is Queen: Forget vanity metrics—real engagement drives success on any platform.Algorithms Change, But Engagement Wins: Build a loyal audience to survive algorithm shifts.Common Social Media Mistakes: Inconsistency, lack of variety, and ignoring your audience will cost you.Organic vs. Paid Social: You don’t need a huge budget, but a small ad spend can make a big impact.Myth Busting: More followers ≠ more success. Quality engagement matters more than quantity.Best Platforms for Business: Facebook is still a powerhouse, and LinkedIn is an underused goldmine.Connect with Chloe & Social Soda:LinkedIn: @chloeluper @socialsodaInstagram: @socialsodaFacebook: @socialsodaukYouTube: @socialsodasdigitaleradiariesWebsite: www.socialsoda.co.ukListen & Subscribe: If you loved this episode, don’t forget to subscribe, share and leave a review! Stay tuned for more PR power moves on PR LIKE A BOSS!Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

Luxury cakes, sass, and a no-nonsense approach to influencer culture, this episode of PR LIKE A BOSS! is as bold as its guest. Reshmi Bennett, founder of Anges de Sucre, joins Patz to talk about her journey from baker to brand-builder, how she built a luxury cake empire and why she refuses to hand out freebies to influencers.Expect laughs, lessons, and a whole lot of straight talk as Reshmi spills on viral moments, customer clapbacks, and why standing firm in your business values is the ultimate power move.What You’ll Learn:Why Reshmi turned down influencers asking for free cake and how it paid offThe power of storytelling in luxury brandingHow transparency and personality can elevate your brandThe art of the perfect customer clapbackWhy likes don’t pay the bills (but loyal customers do!)Connect with Reshmi Bennett:Instagram: @angesdesucreTikTok: @angesdesucreWebsite: www.angesdesucre.comListen & Subscribe: If you loved this episode, don’t forget to subscribe, share and leave a review! Stay tuned for more PR power moves on PR LIKE A BOSS!Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

What happens when you take a model, add a beauty blog, sprinkle in some influencer know-how and top it off with a book deal? You get Ruth Crilly, an OG beauty blogger, content queen and author of How Not to Be a Supermodel. In this episode Patz sits down with Ruth to chat about her journey from modelling to writing, the art of personal branding, and why knowing your limits is just as important as chasing new ventures. Spoiler: Ruth once launched an app and learned the hard way that diversifying isn’t always the answer!Ruth started blogging as a creative outlet while modelling and working on her MA in creative writing. Little did she know, A Model Recommends would explode, turning her into one of the UK’s most trusted beauty voices.Writing a book? That was always the goal. But juggling content creation, brand partnerships and social media made it nearly impossible until Ruth realised she had to hit pause on everything else to get it done. Lesson learned? Multitasking is overrated.Ruth shares golden nuggets on managing brand consistency, why casually polling Instagram followers asking for feedback is a game-changer and how sometimes, just focusing on one thing (yes, just one!) can be the ultimate productivity hack. Plus, there’s a hilarious game of Beauty Bestseller or Back to the Drawing Board, where we almost launched a lipstick line, a bath oil that reads your mood, and a book-themed eyeshadow palette. (Still waiting on that Dragons' Den pitch...)If you’re a content creator, entrepreneur, or beauty enthusiast trying to navigate the ever-changing digital landscape, this episode is a must-listen. Packed with humour, wisdom, and a few “oh, that was a bad idea” moments, Ruth proves that reinvention is all about adaptability.Brands & Books MentionedME+EM (Fashion brand known for frequent drops)The One Thing (A book on focusing on what truly matters and prioritising one thing at a time)You Can Find Ruth onInstagram: @ruthcrillySubstack: Ruth CrillyYouTube: @RuthCrillyWebsite: ruthcrilly.co.ukAre you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE

In this episode of PR LIKE A BOSS!, host Patz is joined by the legendary Emma Guns, beauty journalist, broadcaster, content creator and host of The Emma Guns Show. From interviewing icons like Britney Spears, Christina Aguilera and Bette Midler to covering Fashion Week and working with global beauty brands, Emma has seen it all.Emma shares her candid take on the beauty industry, from the evolution of beauty standards to the pressure of PR, and why she’s over the "transformational journey" trend. She gets real about brand storytelling, inclusivity, and the delicate balance between marketing magic and consumer trust. Plus, we play a fun rapid-fire round of Beauty Banish or Beauty Boostand let’s just say, some trends did not make the cut!What You’ll Learn in This Episode:How Emma’s career shaped her no-nonsense approach to beautyThe truth about PR, brand advertising, and editorial influenceWhy some industry trends leave her totally exhaustedThe biggest challenges (and wins!) for indie beauty brandsA rapid-fire take on beauty’s biggest buzzwords and trendsBrands & Experts Mentioned:Alpha HJames ReadEstee LauderL’Oreal ParisVaselineThe Inkey List (co-founders Colette Laxton & Mark Curry)QVC (with shoutout to Alison Young)Where to Find Emma:Instagram: @emmagunsSubstack: Emma GunsPodcast: The Emma Guns ShowWebsite: emmagunavardhana.com Don’t forget to subscribe, leave a review, and share this episode if you enjoyed it!🎧 Hit play and let’s PR LIKE A BOSS!