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23. The Power of a Pill & a Laser: How Lucy Goff is Redefining Wellness
31:42||Ep. 23Ever been told your idea won’t work? Lucy Goff has, more times than she can count. But that didn’t stop her from founding LYMA, the science-led wellness brand shaking up everything we thought we knew about supplements and skincare.After a traumatic health crisis, a chance encounter with longevity expert Dr. Paul Clayton led Lucy to pharmaceutical-grade supplements that brought her back to life. That spark became LYMA: peer-reviewed, patented, powerhouse formulations unlike anything else on the market.Then came the game-changing LYMA Laser, a £2K at-home device delivering £30K clinical results without damaging skin. Featured by TIME Magazine, backed by published clinical studies, and now being explored by the NHS for cancer recovery and wound healing? Yes, it’s that big.Lucy gets real about launching mid-life, silencing the naysayers (especially the male ones), and why Forbes named her a 50 Over 50 trailblazer.🎧 It’s wellness, redefined. It’s PR LIKE A BOSS!MENTIONED:Dr. Paul Clayton – Longevity expert and clinical nutritionistPembroke VCT – Investment group that backed LYMAAteh Jewel - Beauty Editor, Brand Founder of Ateh Jewel Beauty, BroadcasterWhether you’re a beauty nerd, science lover, or dreaming up your own brand from the kitchen table, Lucy’s story is proof that one woman, one laser and a whole lot of courage can change an industry.Catch Lucy & LYMA on Instagram @lucygoffy / @lymalife and online at www.lyma.life!!!!GIVEAWAY ALERT!!! My friends at LYMA are providing the chance for ONE of my UK-based listeners to win a Supplement Starter Kit worth £199. Share, Tag & Follow @pgaleota @prlikeaboss @lymalife Comment and tell us what wellness concerns you’d love the LYMA Supplement to tackle! 💬✨ Let’s get you feeling your best! One winner will be selected at random. Deadline: 10pm GMT Monday 21st April 2025. Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
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22. From Baby Eczema to a Beauty Empire: The Dr. PAWPAW Story
32:45||Ep. 22In this episode, host Patz sits down with Pauline Paterson, co-founder of Dr. PAWPAW, to uncover the inspiring journey behind the brand. What started as a personal mission to find a gentle, natural remedy for her baby daughter’s eczema turned into a globally recognised beauty brand. Pauline shares the story of how she and her husband formulated their signature balm, the challenges they faced, including a high-profile Aldi dupe scandal and how key industry relationships helped protect their brand’s integrity.Tune in to hear how passion, persistence, and a little bit of pawpaw fruit turned a family necessity into a skincare sensation!What You’ll Learn in This Episode: ✅ How Pauline’s daughter’s eczema sparked the creation of Dr. PAWPAW✅ The power of natural ingredients, why pawpaw (papaya) fruit is a skincare superstar✅ The journey from idea to global beauty brand✅ Dealing with copycats, how Aldi’s dupe impacted the brand✅ The importance of media and influencer support in the beauty industryBrands & Experts Mentioned:Alessandra SteinherrSarah JosselM&SAldi Sainsbury’s TescoSuperdrugBoots🎧 Listen now and don't forget to subscribe, leave a review, and share this episode!!!!!GIVEAWAY ALERT!!! My friends at Dr.PAWPAW are providing the chance for TWO of my UK-based listeners to win a selection of goodies worth over £190! Follow me (@pgaleota and @prlikeaboss ) and @dr.pawpaw and @mrsdrpawpaw on Instagram and share today’s episode Reel tagging me in for a chance to enter. Two winners will be selected at random. Deadline: 10pm GMT Monday 14th April 2025.Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
21. PR on a Shoestring: How to Get Media Exposure with Zero Budget!
26:14||Ep. 21In this episode, Patz sits down with marketing and business coach Rhea Freeman to chat about the power of social media, the importance of authenticity and how brands can create meaningful connections with their audience. Whether you're a business owner, an influencer, or just looking to up your digital marketing game, this episode is packed with valuable insights and actionable tips.What You'll Learn:Why being your authentic self online is the key to successThe importance of community and engagement in brand growthHow to create valuable and shareable contentThe role of brand collaborations in boosting visibilityBrands Mentioned:WildinnocentAldiEnterprise NationWant more of Rhea’s expert insights? Follow her on Instagram @rheafreemanpr and LinkedIn @rheafreeman🎧 Listen now and get the inside scoop on the beauty industry’s picture-perfect exterior!Don't forget to subscribe, leave a review, and share this episode!!!!!GIVEAWAY ALERT!!! Rhea Freeman is kindly providing the chance for THREE of my UK-based listeners to win both of her fabulous books You’ve Got This! and Small & Supercharged. Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. Three winners will be selected at random. Deadline: 10pm GMT Monday 7th April 2025.Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
20. Blush, Bold Moves & Business: How Ateh Jewel is Redefining Beauty
31:12||Ep. 20In this episode Patz sits down with the phenomenal Ateh Jewel, beauty journalist, broadcaster and founder of Ateh Jewel Beauty for Part II. If you’ve ever doubted whether you should take the leap into entrepreneurship, Ateh’s story is your sign to GO FOR IT. From her early days as the go-to makeup guru at uni to launching a brand that puts inclusivity at the forefront, Ateh shares how she turned her passion into power.What Went Down:💄 The real reason Ateh made the leap from beauty journalist to brand founder💪 Overcoming industry gatekeeping & proving that luxury beauty is for everyone🔥 The power of PR in storytelling (hint: it's more than just press releases!)💰 Turning down bad investment deals & trusting your gut in business💡 Why diversity in beauty should be the default, not an afterthoughtBiggest Takeaways:PR is like high school cheerleading.Diversity isn’t a trend, it’s a necessity. Saying ‘no’ is powerful. The 24 ‘No’s’ Rule. Brands & Experts Mentioned:Harrods BeautyTrinny WoodallRuby HammerDaniel MartinKatie Jane HughesAzzi Glasser (Fragrance Queen!)Laura Hinton & Nadine Finnegan (Little Light PR)William Berry & Jane Henderson (Angel Investors)Catch Ateh on Instagram (@atehjewel) or her website Ateh Jewel Beauty (@atehjewelbeauty), where you can snag her stunning blushers, a.k.a. her “babies she cannot choose between… because Mama can’t have any favourites!” Patz xPS: If you missed Part I you can catch it here:Motherhood, Mascara & Mindfulness: The Art of Juggling with Ateh Jewel Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
19. Behind the Gloss: The Realities of Beauty Journalism
34:27||Ep. 19In this episode, host Patz is joined by award-winning beauty journalist Tamara Corin to uncover the reality of working in beauty journalism. Beyond the dazzling events and product launches, Tamara shares the truth about tight deadlines, overflowing inboxes, and the pressure to publish first.What You’ll Learn:The behind-the-scenes realities of beauty journalismHow beauty editors juggle multiple brand launches and PR pitchesThe importance of editorial integrity and why trust mattersWhat makes a product stand out to journalistsThe role of indie beauty brands in today’s industryTrue or False? Beauty Journalism Myths DebunkedDo editors only feature brands that advertise? Do all PR samples get reviewed? Tamara plays a game of “True or False” to bust common misconceptions about the industry.Where to Find Tamara:Follow her on Instagram @blusherandbabies for beauty, fashion and parenting content, or check out her latest work at The Handbook.🎧 Listen now and get the inside scoop on the beauty industry’s picture-perfect exterior!Don't forget to subscribe, leave a review, and share this episode! !!!!GIVEAWAY ALERT!!! My friends at skinSense are providing the chance for one of my UK-based listeners to win a selection of skincare goodies worth £148 and they are divine! Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. One winner will be selected at random. Deadline: 10pm Monday 24th March 2025.Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
18. PR LIKE A BOSS! The Jo Jones Edition
35:44||Ep. 18In this episode of PR LIKE A BOSS! we sit down with beauty PR legend Jo Jones to uncover the secrets of effective public relations. As a brand-building expert, content creator, and co-founder of Beauty Banks, Jo shares her top strategies for cutting through the noise, mastering storytelling and ensuring your brand stands out for all the right reason.What You'll Learn:Why staying relevant is key to PR success.How to avoid the copycat trap and focus on your own brand journey.The importance of storytelling over product hype.How PR has evolved in the digital age and what that means for brands today.Where brands should focus their social media efforts (hint: it's where your audience actually is!).The power of micro-influencers and why engagement matters more than follower count.Why press releases are still relevant and how to craft one that gets attention.Brands & Experts Mentioned:Beauty BanksBeauty HagsVita LiberataBabylissPhilip KingsleySali HughesYou can find Jo on:Instagram: @joljonesSubstack: JO’s SubstackIf you found this episode useful, don’t forget to follow, subscribe and share it with a friend who needs to hear it!Are you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Please check-out the PR LIKE A BOSS! eCourse HERE
17. The Beauty Blogger Who Swatched Her Way to Stardom
33:51||Ep. 17In this episode of PR LIKE A BOSS! host Patz sits down with beauty blogging royalty, Ree of REALLYREE. From starting her blog as a fun hobby to becoming one of the most trusted voices in the beauty industry, Ree shares her incredible journey. She spills on her first PR sample (hello, fake tan!), interviewing Courtney Cox (yes, really) and how she stays ahead in the ever-changing world of influencer marketing.She also reveals the wildest PR packages she’s ever received (Jägermeister, anyone?), the beauty product she really didn’t love and why she’s often mistaken for a PR rep at events. What You’ll Learn in This Episode:How Ree turned a passion project into a full-time careerThe behind-the-scenes of beauty PR and how product sampling really worksThe biggest shifts in beauty blogging and influencer marketingHow to build a trusted personal brand that stands the test of timeBrands & Experts Mentioned:Victoria Beckham BeautyUrban DecayEstée LauderM·A·C CosmeticsRefinery29 & ByrdieL’OrealNanoblur by Indeed LabsJägermeister (yes, really)You can find Ree on:Instagram: @reallyreeWebsite: www.reallyree.com Pinterest: @reallyreeLoved this episode?✨ Follow, subscribe, and leave a review!📩 Want to level up your PR game? Check out the PR LIKE A BOSS! eCourse HERE.!!!!GIVEAWAY ALERT!!! My friends at L’Oréal Paris are providing the chance for FIVE of my UK-based listeners to win a selection of goodies worth £85. Follow me (@pgaleota and @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. Five winners will be selected at random. Deadline: 10pm Monday 10th March 2025.