PR 360

Share

cover art for Why Trust is Key with Content Marketing Expert Robert Rose

10/19/2022

Why Trust is Key with Content Marketing Expert Robert Rose

Ep. 143

In This Episode…

In this episode, host Brett Deister interviews renowned content strategy and marketing expert Robert Rose about the value of trust and how it has shifted the PR industry. Speaking from his 30 plus years of industry experience, Robert highlights the opportunity for corporate storytellers to create a deeper level of trust with their audience through transparency and accountability. He notes that companies are moving away from being the "first” to share. Instead, it's all about being trustworthy and meaningful when sharing content, which is key to driving value to a brand.

Key Takeaways:

-The importance of storytelling in marketing

-How PR has lost its way in recent years

-The shift from brand storytelling to content distribution

-How this has caused PR to become less effective

-The opportunity for corporate storytellers to create a deeper level of trust with audiences

-The difficulties brands face in maintaining trust with consumers

-The importance of transparency and owning up to mistakes

-The role of headlines and video in marketing

Episode Timeline

01:13 - Are you a coffee or tea drinker?

01:26 - Any favorite coffee brands?

02:33 - Can you summarize your expertise?

04:47 - What have you learned from advising over 500 companies?

06:08 - Why has PR shifted from brand storyteller to journalist?

09:13 - Is this shift because the journalism industry going bankrupt?

11:21 - Should the journalism industry embrace "yesterday's news?"

14:31 - Are PR pros always chasing trust?

16:37 - Talking about the PayPal PR nightmare and trust

19:03 - Is creating good content part of the trust?

21:20 - Google is prioritizing visual aspects in their search

23:22 - We are showing the customer what they need before they know it.

24:53 - Testing out your web on yourself of loyal customers to get the right product to the right person.

26:22 - What tools do you recommend?

28:46 - Fun question: What is one thing people don't know about writing a book?

30:10 - Where can people find you online?

30:36 - Final thoughts

Our Guest Today:

● Robert Rose was our guest today.

Subscribe and Leave a 5-Star Review: https://pod.link/1496390646

Contact Us!

● If you want to get involved, leave us a comment!

● Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

More Episodes

VIEW ALL

The Current State of Robo Calls, Scams, and Customer Service with Sharon Oddy

Sharon Oddy is Vice President of Marketing and Corporate Communications at iconectiv. In her role, Sharon is responsible for global marketing and communication initiatives as well as brand management, public relations, and digital strategy. On this, her third appearance on PR 360, Sharon talks about the current state of telecommunications fraud and how the government and companies are working to make it stop.Key Takeaways:- Aggressive government action has reduced the number of robo calls.- How iconectiv is working to stop fraud- Scammers are switching from phone calls to texts.- How you can avoid being the victim of fraudEpisode Timeline2:00 What does the future look like for robo calls?3:20 Spam calls have dropped recently.4:00 Spammers are switching from robo calls to texts.5:45 Use your instincts to detect potential fraud.6:30 Tod admits he was scammed.9:50 It's human nature to be the victim of scams.10:00 Is customer service improving after the pandemic?11:30 Even Gen Z likes to talk with customer service on the phone.14:30 The cost of customer service to business15:30 How is iconectiv stopping fraud?19:00 The "maybe" option on caller ID20:20 The most compelling stories being told in the comms industry23:00 Tod's go-to copy writing adviceThis episode’s guest:• Sharon Oddy• Follow Sharon on Twitter @SharonOddySubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

How to Practice Thought Leadership with Annie Scranton of Pace PR

Annie Scranton is an expert in thought leadership and the owner of Pace PR, which represents a diverse roster of clients, including Hint Water, Fast Company, Albert, and ConsenSys. Before forming Pace PR, Annie worked for nearly a decade as a television producer, booking for major networks such as CNN, Fox News, CNBC, and MSNBC. Here, she shares how people in any industry can become thought leaders and gives some valuable tips on how to help make it happen.Key Takeaways:- Thought leadership 101.- People in all fields can become thought leaders.- How to get started practicing thought leadership.- Getting discovered as a thought leader.Episode Timeline1:30 What is thought leadership?2:30 How can businesses benefit from thought leadership?4:30 How can business owners "widen the net" and become thought leaders in tangentially related fields?7:00 Why thought leadership can be a big win in almost any field.7:30 Essential tips for growing in thought leadership.8:00 Why LinkedIn is a great place to practice thought leadership.10:30 Turning LinkedIn posts into opportunities to get third-party endorsements.11:35 When do attempts at thought leadership fail?14:00 Should brands align themselves with politics?16:00 Does "fake it 'til you make it" work in thought leadership?17:30 How do producers find thought leaders?19:15 How can thought leaders get discovered?21:00 How has her experience as a journalist become a "superpower" as a PR person?23:00 What's Pace PR looking forward to in 2023? This episode’s guest:• Annie Scranton• Find Pace PR online at PacePublicRelations.com. Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us! • Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

STEM is for Everyone with 'Galactic Gal' Camille Elizabeth Bergin

Camille Elizabeth Bergin is an aerospace engineer and science communicator known as @TheGalacticGal on social media, where she has earned over half a million followers. Here, we discuss how Bergin is working to make STEM education more inclusive by breaking down barriers to entry and encouraging young people to pursue their passions. Key Takeaways:- You don’t have to be a rocket scientist to have a career in STEM.- How to talk to kids about STEM.- Why space is vital to life on Earth.- How to increase STEM participation.Episode Timeline2:30 What are the biggest barriers preventing young people from getting into stem?4:30 You don’t have to be a genius to work in STEM.6:40 What inspired Camille to get into STEM?9:30 How are creativity and STEM interconnected?11:30 Camille's biggest "a-ha!" moments.14:00 How can we increase STEM participation?15:40 How do diverse voices make projects better?17:30 Camille's dos and don'ts for social media.20:30 How important is communication in STEM fields?22:15 Why space is important for life on Earth.25:10 What are gas stations in space?This episode’s guest:• Camille Elizabeth Bergin• Follow her on all socials @TheGalacticGalSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!