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PR 360

Getting a 360 View of the PR Industry

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you look online for the latest news on consumer technology? PR 360 will help give
Latest Episode5/18/2022

Finding the Right Solutions for Small Businesses with Joe Martin

Ep. 121
In This Episode…On this week’s PR 360, we talk with Joe Martin about small businesses. What do PR pros need to know to be successful with small businesses? What are the pain points small businesses face? A little about Joe: He is currently the VP of marketing at Scorpion, a leading provider of technology and marketing to help small businesses grow. Formerly he was CloudApp’s GM and CMO and a Head of Marketing at Adobe. With over 15 years of experience in the industry and tech that makes it run, he provides strategic guidance on how to build and use the right stack for businesses. Joe believes marketers need smart training and leadership to scale company growth.Show Notes·[01:09] Are you a coffee or tea drinker?·[01:26] What abnormal teas do you like?·[01:45] Can you summarize your expertise?·[02:56] What has been the biggest surprise for PR and small businesses?·[04:10] Are we seeing Press Releases going more digital?·[05:07] What are some skills PR pros need to succeed?·[06:26] Fewer brand awareness campaigns?·[07:36] awareness plus some type of trackable data?·[07:46] What are some pain points you are seeing from small businesses?·[10:12] How do you meet small business needs?·[12:06] How do PR pros find the right solutions?·[14:35] Collaboration is key?·[15:12] How do PR pros build the right stacks?·[15:18] What is the future of influencer marketing?·[16:39] Any advice for PR pros for networking?·[17:19] What is the future of small businesses?·[19:00] Any advice for people to get reviews?·[21:40] What new tech are you excited to see for small businesses?·[22:53] Fun question: What is one thing people do not know about you?·[23:43] Final thoughtsPeople and Companies, We Mentioned in the Show·Joe Martin was our guest today.Episode Length: 24:43Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks so much for tuning in. Join us again next week for another episode!
5/18/2022

Finding the Right Solutions for Small Businesses with Joe Martin

Ep. 121
In This Episode…On this week’s PR 360, we talk with Joe Martin about small businesses. What do PR pros need to know to be successful with small businesses? What are the pain points small businesses face? A little about Joe: He is currently the VP of marketing at Scorpion, a leading provider of technology and marketing to help small businesses grow. Formerly he was CloudApp’s GM and CMO and a Head of Marketing at Adobe. With over 15 years of experience in the industry and tech that makes it run, he provides strategic guidance on how to build and use the right stack for businesses. Joe believes marketers need smart training and leadership to scale company growth.Show Notes·[01:09] Are you a coffee or tea drinker?·[01:26] What abnormal teas do you like?·[01:45] Can you summarize your expertise?·[02:56] What has been the biggest surprise for PR and small businesses?·[04:10] Are we seeing Press Releases going more digital?·[05:07] What are some skills PR pros need to succeed?·[06:26] Fewer brand awareness campaigns?·[07:36] awareness plus some type of trackable data?·[07:46] What are some pain points you are seeing from small businesses?·[10:12] How do you meet small business needs?·[12:06] How do PR pros find the right solutions?·[14:35] Collaboration is key?·[15:12] How do PR pros build the right stacks?·[15:18] What is the future of influencer marketing?·[16:39] Any advice for PR pros for networking?·[17:19] What is the future of small businesses?·[19:00] Any advice for people to get reviews?·[21:40] What new tech are you excited to see for small businesses?·[22:53] Fun question: What is one thing people do not know about you?·[23:43] Final thoughtsPeople and Companies, We Mentioned in the Show·Joe Martin was our guest today.Episode Length: 24:43Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks so much for tuning in. Join us again next week for another episode!
5/11/2022

Finding the Right Influencers and Growing Your Organic Reach with Kaitlin Rodriguez

Ep. 120
In This Episode…On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing.We talk about influencer marketing, organic reach, paid reach, social audio, and more!Show Notes·[01:09] Are you a coffee or tea drinker?·[01:20] Any favorite coffee or tea brands?·[01:43] Can you summarize your expertise?·[02:16] What should PR pros know about organic reach in 2022?·[02:58] Are there any tips or advice for using organic reach with paid reach?·[03:46] When talking about collaboration is that with influencers or your team?·[04:58] How do you not keep yourself from being siloed?·[06:28] Can working with influencers help your organic and paid reach?·[07:11] Could you use employee influencers for organic reach?·[08:31] What has changed in influencer marketing?·[11:20] How do you find the right influencer?·[12:43] How do you start the collaboration process?·[14:12] How do you define a good influencer campaign?·[15:18] What is the future of influencer marketing?·[16:18] Is social audio going to be apart of organic reach?·[18:07] Would this be based on your industry, too?·[19:43] Fun question: If you were not a PR pro, what profession would you be in instead?·[20:04] Favorite thing to bake?·[20:46] Final thoughtsPeople and Companies, We Mentioned in the Show·Kaitlin Rodriguez was our guest today.Episode Length: 21:58Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
5/4/2022

Discussing the Finer Details of the Podcast Industry with Dave Lee

Ep. 119
In This Episode…On this week’s PR 360, we talk with Dave Lee, Co-Founder of International Podcast Day. We talk about podcasting, ads, YouTube, and social audio. We talk about the mix of the independent and branded podcasts, how brands should look at ads, and starting a podcast.Show Notes·[01:26] Are you a coffee or tea drinker?·[01:49] Any favorite coffee or tea brands?·[02:35] Can you summarize your expertise?·[04:38] How popular is the podcast industry?·[09:44] What should brands know about starting a podcast?·[13:37] What should brands know about podcast ads?·[17:05] What’s the most important analytics for podcasting?·[20:07] How important is YouTube to podcasting?·[24:06] What’s your opinion on social audio?·[26:38] How do social audio and podcasting work together?·[29:09] What’s going to lead us to the next phase of podcasting?·[31:59] Podcasts and monetizing·[33:03] A mix of independent and branded podcasts.·[34:29] Fun question: If you could create a new podcast hosting site, what features would it have?·[36:48] Final thoughtsPeople and Companies, We Mentioned in the Show·Dave Lee was our guest today.Episode Length: 41:23Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
4/27/2022

Navigating the Tricky Waters of Crisis Communications with Molly McPherson

Ep. 118
In This Episode…We talk with Molly McPherson, an APR crisis communications expert, about social media, social audio, audio releases, cancel culture, and more! Tune in to learn how companies can have both internal and external crises and how to navigate crises.Show Notes·[01:14] Are you a coffee or tea drinker?·[01:53] Can you summarize your expertise?·[03:09] How has crisis comms changed over the years?·[05:38] How do PR pros manage a crisis for a crowd?·[07:18] When is it the right time to comment on a customer’s complaint?·[09:23] Understand who you’re talking to first.·[10:05] Understand the situation first before name-calling.·[11:32] How can social media help in a time of crisis?·[13:36] How should companies deal with political issues?·[15:53] Can social audio help with managing a crisis?·[17:38] Should PR pros create an audio release with their press release?·[18:17] What are your thoughts on live streaming during a crisis?·[21:26] How can brands minimize their reputation hit during a crisis?·[23:39] Who will be the person to manage the accountability?·[25:43] Should brands use employee influencers for accountability?·[27:46] Can brands have an internal and external crisis at the same time?·[28:17] What crisis should PR pros be aware of for the future?·[30:13] Add inflation to the crisis list.·[31:39] Fun question: Who would you like to interview for your podcast?·[33:16] Final thoughtsPeople and Companies, We Mentioned in the Show·Molly McPherson was our guest today.Episode Length: 34:56Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
4/20/2022

Creating an Effective Crisis and Brand Reputation Strategy with Bill Coletti

Ep. 117
In This Episode…We talk with Bill Coletti all about brand reputation and crisis communications. We talk about soft assets and cancel culture while discussing how to effectively manage a crisis. Should you have a hard and digital copy of a crisis plan? How does cancel culture impact a crisis?Show Notes·[01:17] Are you a coffee or tea drinker?·[02:41] Can you summarize your expertise?·[03:15] How has crisis comm changed over the years?·[04:42] How does corporate crisis impact a company's reputation?·[05:55] Is there any way to de-escalate bad brand reputation?·[07:39] How should PR pros create a crisis plan in a post-pandemic world?·[09:05] Should you have a hard copy and a digital copy of a crisis plan?·[10:08] What are some key tips to successfully manage a crisis?·[11:17] Should we think of brand reputation and crisis management as yin and yang?·[12:51] How do PR pros manage a good reputation with their customers?·[14:14] Is there a way to minimize cancel culture during a crisis?·[16:16] How can PR pros manage the soft assets of brand reputation?·[18:07] Is there anything that PR pros should avoid when talking about brand reputation?·[20:14] How do you skirt the line between telling the truth and company’s secret?·[21:58] How can PR pros repair trust?·[23:28] Should PR pros add cancel culture to their crisis plan?·[25:07] What’s the future of brand reputation?·[27:21] Do you think there will be any impact with Web3?·[28:48] Fun question: What strategies would you like done away within crisis comm?·[30:00] Final thoughtsPeople and Companies, We Mentioned in the Show·Bill Coletti was our guest today.Episode Length: 31:01Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
4/13/2022

How To Create the Best Customer Experience for Your Company with Reddit’s Evan Hamilton

Ep. 116
In This Episode…We talk with Evan Hamilton from Reddit about customer experience. Customer experience is vital for a company. It can keep a customer happy and make them lifelong customers or turn them away forever. We talk about how to invest and not overinvest in the customer experience. We talk about NFTs, Web3, consumer advisory board, and more!Show Notes·[01:20] Are you a coffee or tea drinker?·[01:27] Any specific chia brands?·[01:55] Can you summarize your expertise?·[02:59] How can brands invest in customer experience?·[05:12] Can brands overinvest in customer experience?·[07:16] Have PR pros created the best customer experience?·[08:29] How can Web3 fit in with the customer experience?·[09:49] Can Web3 and Web2 work in conjunction?·[10:29] What is required for investors to build a strong community?·[13:30] How transparent should PR pros be?·[18:24] How can PR pros build a customer experience advisory board?·[21:32] We’re talking about a customer representative board?·[21:51] How do you manage cancel culture with customer experience?·[25:05] Can AI bots help with customer experience?·[26:58] Fun question: What is the most surprising feature from social media?·[27:33] Final thoughtsPeople and Companies, We Mentioned in the Show·Evan Hamilton was our guest today.Episode Length: 29:05Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
4/6/2022

How Social Media and Freelancing are the Way of the Future with Upwork's Kirsten Agnello-Dean

Ep. 115
In This Episode…We talk with Kirsten Agnello-Dean from Upwork about social media. We discuss how freelancers can use social media, TikTok and its organic reach, Web3 and what PR pros could implement now. We also talk about the features she would like to see from social media, the future of social media, how can struggling Social Media Managers keep creating content, and what features from social media companies surprised her. Show Notes·[01:24] Are you a coffee or tea drinker?·[01:37] Any specific tea brands?·[01:59] Can you summarize your expertise?·[03:31] How can freelancers show off their expertise on social media?·[04:54] Find the right social network to show off your work.·[05:42] How is Upwork taking the lead in the freelance industry?·[07:16] Have you seen better conversion rates on TikTok?·[08:22] Have you seen better organic reach on TikTok?·[08:46] Is social audio in the content strategy?·[09:38] What is your opinion on Clubhouse?·[11:09] What is your advice for struggling social media managers?·[12:51] Need a “bucket” system for social media content?·[14:20] What features would you like social media companies to implement?·[15:56] What is the future of social media?·[16:51] What do you think of Web3?·[17:40] Is the community aspect of Web3 something PR pros should continue to focus on?·[18:27] Are we going to see more brands doing live streaming?·[19:57] Fun question: What is the most surprising feature from social media?·[21:04] Final thoughtsPeople and Companies, We Mentioned in the Show·Kirsten Agnello-Dean was our guest today.Episode Length: 22:00Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!