PR 360

Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee’s AI-powered platform is transforming the experience. He also shares why great marketing isn’t just about selling a product—it’s about creating an emotional connection.Key Takeaways:- How Healthee's AI platform simplifies healthcare navigation for employees- Why marketing is all about emotions- AI solutions for healthcareEpisode Timeline:1:30    An overview of Healthee2:00     Navigating healthcare with AI Solutions5:40    Personalization in health benefits9:24    The Importance of transparency in healthcare costs11:00 Insights from the Healthee's 2025 Benefits Report13:20 Creating brands with an emotional spark19:00  Cultural differences in branding between Israel and the USA21:40 Omer's thought leadership philosophyThis episode’s guest:• Omer Maman on LinkedIn• Healthee.com• Healthee on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Beth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting.Key Takeaways:- How Spacely simplifies the process of buying print ads- Why print advertising is still a significant player in marketing- How to break into voice over actingEpisode Timeline:1:30 Automation is great for relationships2:45 How Spacely makes automation easy3:45 What's the Spacely process like?9:00 What are the best parts of a magazine to have your ad appear?10:30 Why should brands choose print media over other types of advertising?11:45 Magazines feel like a luxury item in 202513:00 Reading physical media is better for recall14:00 The resurgence of out-of-home advertising16:00 Spacely success stories19:00 How did Beth break into voice acting?22:10 How do people find voice actors?This episode’s guest:• Beth Mach on LinkedIn• Beth Mach's website• Spacely.Media

Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty.  Key Takeaways:- The six pillars of BRANDPWR- Effective marketing strategies- Humanizing your brandEpisode Timeline:2:15 An overview of Blue C's work4:00 The BRANDPWR framework7:45 Identifying your target customer9:00 Wahoo's Fish Taco's 2021 rebrand11:15 Finding brand clarity14:00 The importance of KPIs15:30 It's had to maintain a brand 16:45 Brands need to be humanized 19:20 Why Sit 'n Sleep is a very human brand21:30 Tod's work with California Deluxe Windows23:50 Eric's thought leadership philosophyThis episode’s guest:• Eric Morley on LinkedIn• BlueCUSA.om

Media relations consultant Amanda Griffith shares her journey in healthcare storytelling, shaped by her experiences with chronic illness. She highlights the power of empathy in media, the impact of personal connections, and key themes like loneliness and burnout. Amanda also introduces the Chronic Boss Collective, a community empowering women with chronic illnesses to embrace their identities and share their stories in a technology-driven world.Key Takeaways:- How Amanda's chronic health conditions have shaped her career- How to build relationships with reporters- Transparency in communicationEpisode Timeline:1:30 Amanda's history with ulcerative colitis 3:00 What's an ulcerative colitis flare-up?5:45 How does Amanda's history of chronic illness help with storytelling?7:45 The importance of human connection in media relations8:45 What healthcare stories are resonating with audiences these days?12:00 The loneliness epidemic14:30 Building two-way relationships with reporters17:45 Amanda's concussion20:30 Eating on Zoom calls22:30 The Chronic Boss CollectiveThis episode’s guest:• Amanda Griffith on LinkedIn • Chronic Boss Collective• Bumble PR on XSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

JJ Nelson, Director of Communications at Bergmeyer, joins us to discuss the power of joy in branding, the importance of authenticity, and how Bergmeyer stands out in the design world. He also shares insights on navigating economic shifts, adapting during COVID-19, and his work with SpeakOUT Boston in amplifying LGBTQ+ voices.Key Takeaways:- The importance of joy- Authenticity in branding- How Speak Out Boston empowers LGBTQ+ voicesEpisode Timeline:1:00 The important role that joy plays in JJ's life3:30 How JJ refills his joy bucket5:10 JJ's previous career in casting7:00 Self-awareness is the key to acting9:30 Brands need to be self-aware10:00 How does Bergmeyer set itself apart in the design space?12:30 The importance of culture at Bergmeyer13:30 How is Bergmeyer navigating the current economy?15:30 How did Bergmeyer make it through COVID-19?20:30 The weird way COVID unleased creativity21:30 The current state of the LGBTQ movementThis episode’s guest:• JJ Nelson on LinkedIn• JJ on Instagram• Bergmeyer's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Kristine Frech is Vice President of Corporate Communications at Amplify, a leading New York City-based curriculum company. Before joining the Amplify team, Frech was the Vice President of National and Strategic Communications at Teach For America (TFA) and served as advisor to then Governor Gina Raimondo as the Governor pursued a universal pre-K program. Here, she shares how to communicate with the education world and reminisces about her work with Governor Raimondo in Rhode Island. Key Takeaways:- Post-pandemic education challenges- Tips for PR in education- Kristine's work with Governor Raimondo of Rhode IslandEpisode Timeline:1:45 Where does Kristine get her passion for education?2:55 How widespread is inequality in education?4:20 Amplify’s mission6:10 Kristine's favorite Amplify curriculum7:45 Amplify's post-pandemic challenges9:45 Amplify's literacy data11:00 Who's Kristine's target audience14:45 Three lessons for someone new to education16:30 Jargon in education18:30 Kristine's favorite memories working with Governor RaimondoThis episode’s guest:• Kristine Frech• Amplify on Instagram • Science of Reading podcast• Beyond My Years podcastSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!