Share

PR 360

Getting a 360 View of the Tech PR Industry

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 3
Latest Episode11/25/2020

Getting to the Point in Your Press Release with Global Results Communication UK’s Vice President Kevin Taylor

Ep. 45
In This Episode…We talk with GRC’s Vice President UK Kevin Taylor about how to write a press release in the UK. How writing is the most important skill in PR and how the US and UK working together is the best for both countries.Show Notes·[01:10] Are you a coffee or tea drinker? ·[01:53] How does the tech startup in the UK differ from the US?·[03:39] US PR pros need to talk less about the company more about the product?·[04:55] In your many years in PR how has storytelling changed? ·[07:42] What do you think most PR pros miss when it comes to storytelling?·[10:21] How has storytelling changed drastically in 2020?·[12:08] What does the future of storytelling look like?·[12:32] Has PR gone beyond the written word?·[14:24] When it comes to startups how do you build awareness in 2020?·[16:06] Do you think we are seeing a new golden era for PR?·[18:28] What has 2020 taught you?·[20:20] Do you think the PR pro will become a reporter for their organization?·[21:53] Do you think the podcaster or influencer will take the place of traditional media companies?·[24:25] If you could create the perfect story for yourself what would it be? ·[25:26] Final thoughts People and Companies, We Mentioned in the Show·Kevin Taylor was our guest today. Learn more about Global Results Communication.Episode Length: 26:49Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/25/2020

Getting to the Point in Your Press Release with Global Results Communication UK’s Vice President Kevin Taylor

Ep. 45
In This Episode…We talk with GRC’s Vice President UK Kevin Taylor about how to write a press release in the UK. How writing is the most important skill in PR and how the US and UK working together is the best for both countries.Show Notes·[01:10] Are you a coffee or tea drinker? ·[01:53] How does the tech startup in the UK differ from the US?·[03:39] US PR pros need to talk less about the company more about the product?·[04:55] In your many years in PR how has storytelling changed? ·[07:42] What do you think most PR pros miss when it comes to storytelling?·[10:21] How has storytelling changed drastically in 2020?·[12:08] What does the future of storytelling look like?·[12:32] Has PR gone beyond the written word?·[14:24] When it comes to startups how do you build awareness in 2020?·[16:06] Do you think we are seeing a new golden era for PR?·[18:28] What has 2020 taught you?·[20:20] Do you think the PR pro will become a reporter for their organization?·[21:53] Do you think the podcaster or influencer will take the place of traditional media companies?·[24:25] If you could create the perfect story for yourself what would it be? ·[25:26] Final thoughts People and Companies, We Mentioned in the Show·Kevin Taylor was our guest today. Learn more about Global Results Communication.Episode Length: 26:49Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/18/2020

Putting Trust Back into Automated Voice, Text, and Chatbots with iconectiv’s Tara Condon

Ep. 44
In This Episode…We talk with iconectiv’s Marketing & Business Intelligence Leader Tara Condon about automated voice, text, and chatbots. We discuss why automation is not the problem. How PR pros can communicate that better and more.Show Notes·[01:06] Are you a coffee or tea drinker? ·[01:14] What’s your favorite coffee? ·[02:29] Can you explain a little about iconectiv? ·[03:02] How do you gain trust in automated phone calls or text? ·[04:48] How can tech business and government rebuild the trust?·[06:40] How can the phone makers help?·[08:14] How can chatbots be misused?·[09:26] So, we should use verified tags?·[10:58] Are there ways to compromise chatbots?·[12:18] Should there be a tool to help people understand what URL shorteners are going to?·[13:30] What are some good ways PR pros can educate the customer?·[14:47] What does the future look like for voice, text, and chatbots?·[15:54] Is there any new tech on the way to help build or maintain trust?·[16:49] If you could create a tool to restore trust what would it be? ·[17:43] Final thoughts People and Companies, We Mentioned in the Show·Tara Condon was our guest today. Learn more about iconectiv.Episode Length: 19:05Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/11/2020

Keeping up with the changes in PR with Global Results Communication’s Managing Director Lora Wilson

Ep. 43
In This Episode…We talk with GRC’s Managing Director Lora Wilson about the state of PR. We discuss how PR pros and brands can navigate 2020 and what is important for PR pros to know and communicate with brands.Show Notes·[00:51] Are you a coffee or tea drinker? ·[01:47] What do you think is the current state of the PR industry? ·[03:29] What are the exciting parts of the PR industry? ·[05:19] So, PR is just being fast-paced and being “PR?” ·[05:33] What has been the most profound change in PR?·[07:40] Are there any ways to help PR pros keep ahead of all the changes?·[09:45] What are some of the biggest messaging hurdles for PR pros?·[12:46] Should PR pros being writing two different messages for physical locations?·[15:00] How has PR changed from 2020 from recent events? ·[17:25] Will there be a bigger emphasis on crisis comm?·[19:42] How can PR pros communicate to the businesses what is a crisis and what is an issue?·[22:00] How can PR pros navigate the societal changes in 2020?·[25:37] Should PR pros keep the majority of people happy because you can’t keep everyone happy?·[26:12] Will there be a bigger push for PR pros to produce live-streaming?·[29:35] Should there be more content for internal communication?·[31:13] Should there be private content for employees only?·[31:38] If you could PR for anyone in history who would it be for? People and Companies, We Mentioned in the Show·Lora Wilson was our guest today. Learn more about Global Results Communication.Episode Length: 33:28Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/4/2020

Automating and Bringing the Message to Your Employees with Tonkean's Frank Bauch

Ep. 42
In This Episode…We talk with Frank Bauch the Director of Communications at Tonkean. We discuss how Tonkean can help PR pros get their work done, and help boost their employee engagement. It all starts with automation! We also discuss customer profiles, working from home, and more!Show Notes·[01:11] Are you a coffee or tea drinker? ·[01:37] Can you explain a little bit about Tonkean?·[02:59] How does Tonkean work with getting things done for PR pros?·[06:27] What have been some good or effective PR strategies? ·[08:04] What has been some surprising feedback from your customers?·[09:38] What does makes you different from your competitors?·[12:11] What PR strategies have been effective in bringing awareness to your potential customers?·[14:09] What PR strategy do you think is going away in 2021?·[15:20] Do you think PR pros should update their customer profiles to include remote workers?·[16:28] Would you change your message for people working from in 2021?·[17:41] How can PR pros get more employee engagement?·[19:26] So, PR pro should be going to where their employees go to get their work info?·[20:24] Do you think in 2021 we are going to have more internal media for employees to consume?·[21:42] What have you learned in 2020?·[22:31} What killer feature would you like to see for martech apps? ·[24:02] Final thoughts People and Companies, We Mentioned in the Show·Details on the Changemakers event.·Frank Bauch was our guest today. Learn more about Tonkean.Episode Length: 24:54Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
10/28/2020

Using the Right Content for Your Content Ads with inPowered’s Chelsea Waite

Ep. 41
In This Episode…We talk with inPowered’s about content advertising, digital ads, puppies, podcast analytics, SEO, data collection, consumer fears on their data being collected, and where the future or ads is going. Show Notes·[00:54] Are you a coffee or tea drinker? ·[01:20] Can you tell our listeners about inPowered?·[02:26] Are you an “all-in-one” business for advertising?·[02:51] What does differential inPowered from your competitors? ·[03:56] So, inPowered can give PR pros the right data, as long as they have goals?·[04:48] Does inPowered also help with SEO?·[05:41] What have you seen from digital ads from this year and previous years? Is it getting better or worse?·[06:41] Has AI played a bigger role in digital advertising?·[07:38] How can inPowered help PR pros make their ads better and keep customer's worries about privacy low?·[10:24] How has Apple’s iOS 14 made getting ads to their right people better or worse?·[11:46] Do you think all these recent changes in the way marketers and PR pros collect data make digital ads better?·[12:18] How can PR pros and marketers create the right content for their ads?·[13:16] Do you think PR pros should be more transparent about how much data is collected on consumers?·[14:53] For 2020 and beyond where do you see content advertising and digital ads going?·[16:16] What would you like to see changed or become better for digital ads?·[18:25] Fun question: If you could create an ad campaign for yourself, what would it be?·[19:20] Final thoughts People and Companies, We Mentioned in the Show·Chelsea Waite was our guest today. Learn more about inPowered.Episode Length: 20:09Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
10/21/2020

Protecting Your Place of Business with Verkada’s Christina Schultz

Ep. 40
In This Episode…We talk with Verkada’s Christina Schultz about the importance of security, customer journey, messaging strategies that have worked for Verkada, what messaging strategies have worked for them to keep churn low, and more!Show Notes[00:52] Are you a coffee or tea drinker? [01:35] Can you explain Verkada to our audience? [02:47] How have you messaged your product to a business that they need security in these times? [04:24] Does touchless entry mean using your phone or biometrics to gain entry? [04:47] What differentiates you from the customer security options?[06:59] What is some unexpected feedback you got from customers?[08:21] Your key differentiator is using AI to get the right data to your customers?[09:02] Do you think companies are cutting back on security?[10:41] What messaging strategy has made an impact on Verkada in 2020?[12:15] How is Verkada protecting customer’s information?[13:51] What has been some ways Verkada has eliminated or reduced churn?[15:44] How has working with brands like Logitech and Upwork helped you with messaging strategies for Verkada?[17:08] How do you understand your customer’s journey?[18:04] What are a few lessons you’ve learned in 2020?[19:28] What are your future messaging strategies for 2020 and beyond look like?[20:18] If you could make an all-in-one solution software for PR pros what would it be? [20:58] Final Thoughts People and Companies, We Mentioned in the ShowChristina Schultz was our guest today. Learn more about Verkada.Episode Length: 22:23Thanks so much for tuning in. Join us again next week for another episode!Download OptionsListen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!If you enjoyed this episode, leave us a review!Contact Us!If you want to get involved, leave us a comment!Visit us and give us a ‘like’ on our Facebook page!Follow us on Twitter.Thanks for listening!
10/14/2020

Disrupting the Fintech industry with Global Results Communication’s Karen Sorenson

Ep. 39
In This Episode…This week on PR 360 I talk with Global Results Communication’s Karen Sorenson as we discuss Financial Tech or Fintech. We talk about the customer journey, pain points, what are or were the disruptors in Fintech, what B2B and B2C customers want, and how PR pro can play a role in the future of Fintech.Show Notes[00:51] Are you a coffee or tea drinker? [01:39] Can you give a brief explanation about Fintech?[03:01] How has the messaging differed from B2B to B2C for Fintech?[06:29] B2B Fintech is about easy of use and efficiency and B2C is about instant gratification? [07:31] Has Fintech made the financial industry more democratized?[09:08] How are the legacy banks trying to keep up with the new Fintech startups?[12:03] How can startups differentiate themselves from a Quickbooks?[15:11] How do you figure out the pain points for customers to truly be disruptive?[18:05] For startups in Fintech is about experiencing the customers' journey?[18:50] What do you think is next for Fintech, and, how can PR pros play in role in shaping the future?[23:10] What do you think about virtual banking assistance?[25:14] Fun question: If you could create any startup in Fintech or Martech which industry would you choose? [26:50] Final Thoughts People and Companies, We Mentioned in the ShowKaren Sorenson was our guest today. Learn more about Global Results Communications.Episode Length: 28:13Thanks so much for tuning in. Join us again next week for another episode!\Download OptionsListen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!If you enjoyed this episode, leave us a review!Contact Us!If you want to get involved, leave us a comment!Visit us and give us a ‘like’ on our Facebook page!Follow us on Twitter.Thanks for listening!