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PR 360

Getting a 360 View of the PR Industry

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 3
Latest Episode11/24/2021

We talk with Matt Prince about the impact of Taco Bell on the culture.

Ep. 97
In This Episode…We talk with Matt Prince about the impact of Taco Bell on the culture. We talk about what it goes into creating cultural moments, how listening affects those moments, how to change it when it needs to change, and helping young PR pros.Show Notes·[01:01] Are you a coffee or tea drinker?·[02:45] Can you summarize your expertise?·[04:59] How did your team create these cultural moments?·[08:32] Did you use tools to listen to those touch points?·[10:50] Do you listen to some social networks more than others?·[12:30] How do you enact those cultural phenomena?·[14:52] Is there a way of figuring out course corrections?·[16:37] How do you continue to keep Taco Bell on trend?·[18:15] How has the pandemic changed the way Taco Bell does earned media?·[21:23] How should young PR pros be successful in today’s industry?·[26:29] Should young PR pros be a part of PRSA and PRSSA?·[27:57] Fun question: If you could create a new food item for Taco Bell, what would it be?·[28:53] Final thoughtsPeople and Companies, We Mentioned in the Show·Matt Prince was our guest today. Learn more about Taco Bell.Episode Length: 29:28Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/24/2021

We talk with Matt Prince about the impact of Taco Bell on the culture.

Ep. 97
In This Episode…We talk with Matt Prince about the impact of Taco Bell on the culture. We talk about what it goes into creating cultural moments, how listening affects those moments, how to change it when it needs to change, and helping young PR pros.Show Notes·[01:01] Are you a coffee or tea drinker?·[02:45] Can you summarize your expertise?·[04:59] How did your team create these cultural moments?·[08:32] Did you use tools to listen to those touch points?·[10:50] Do you listen to some social networks more than others?·[12:30] How do you enact those cultural phenomena?·[14:52] Is there a way of figuring out course corrections?·[16:37] How do you continue to keep Taco Bell on trend?·[18:15] How has the pandemic changed the way Taco Bell does earned media?·[21:23] How should young PR pros be successful in today’s industry?·[26:29] Should young PR pros be a part of PRSA and PRSSA?·[27:57] Fun question: If you could create a new food item for Taco Bell, what would it be?·[28:53] Final thoughtsPeople and Companies, We Mentioned in the Show·Matt Prince was our guest today. Learn more about Taco Bell.Episode Length: 29:28Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/17/2021

Keeping up with the Social Media with Tressa Robbins

Ep. 96
In This Episode…We talk with Tressa Robbins about content creation, content management, social media, podcasts, drop-in/drop-out audio and more. We talk about personal branding and being careful about what you say on social media. Don’t miss this episode!Show Notes·[00:56] Are you a coffee or tea drinker?·[01:42] Can you summarize your expertise?·[03:35] What do brands need to know to be in good standing in social media?·[07:22] What are some of the new trends coming to social media?·[09:54] Should companies get into drop-in, drop-out audio?·[13:58] How and when should PR pros strategize how to use apps like Clubhouse?·[16:33] Is it a “wait and see” approach for brands on Clubhouse?·[17:35] What happens to pictures once Instagram fully moves away from that medium?·[19:29] How can a PR pro get the right information about new updates to social media?·[22:15] How do PR pros keep the content vertical in order?·[25:43] How should PR pros care about their personal brand?·[30:59] How do PR pros do great work while working from home?·[35:42] Fun question: If you could recreate your personal brand, how would you do it?·[37:05] Final thoughtsPeople and Companies, We Mentioned in the Show·Tressa Robbins was our guest today.Episode Length: 38:37Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/10/2021

Leading with the Right Digital Strategy with Incited Chief Operating Officer Dan Fiehn

Ep. 95
In This Episode…We talk with Dan Fiehn about leadership in PR. We talk about successful digital strategies, keeping up with emerging trends. We also talk about convincing people of your PR vision, and how to get people on board with new digital trends.Show Notes·[00:40] Are you a coffee or tea drinker?·[01:20] Can you give a brief overview about your expertise?·[02:48] What does it take to create a successful digital strategy?·[04:29] How do leaders create the vision for the digital strategy?·[05:25] How do you PR leaders successfully sell their vision to their employees?·[06:55] When the strategy is not going well, what should leaders do to tweak it?·[09:45] Should there be a internal crisis plan for digital strategy?·[10:44] How can leaders stay ahead of digital trends?·[11:56] Should PR pros use RSS feeds?·[12:49] Should PR pros partake in these digital trends?·[13:40] Should PR pros incorporate new digital trends into their strategy?·[15:31] Is there a way to convince your bosses about using new digital trends?·[17:22] Start smart then prove it works?·[17:58] Fun question: If you could get rid of any annoying digital strategy or tech, what would it be?·[19:04] Final thoughtsPeople and Companies, We Mentioned in the Show·Dan Fiehn was our guest today. Learn more about Incited.Episode Length: 20:17Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/3/2021

Deciphering SEO in PR with CoverageBook’s Stella Bayles

Ep. 94
In This Episode…We talk with Stella Bayles about PR and SEO. We talk about measuring what’s important, about what not to do when creating reports, how influence marketing is changing PR, and how to listen to your customers.Show Notes·[00:46] Are you a coffee or tea drinker?·[01:35] Can you summarize your expertise?·[03:06] How do PR pros accurately measure?·[04:38] What is better engagement or reach?·[07:14] Is PR and influence marketing about finding your niche?·[10:09] How important is mixing content with SEO?·[11:27] What are the missteps PR Pros make with SEO?·[13:33] How has the pandemic changed the way PR Pro relies more on digital?·[16:45] Does the way PR Pros listen change from industry to industry?·[19:48] How do PR pros get to understand their customers more?·[23:05] What are some other tools to track for PR pros?·[25:44] Fun question: If you could revolutionize PR, how would you do it?·[27:02] Final thoughtsPeople and Companies, We Mentioned in the Show·Stella Bayles was our guest today. Learn more about CoverageBook.Episode Length: 28:54Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
10/27/2021

Understanding the Finer Details in Crisis Communication with Joe McLeod

Ep. 93
In This Episode…We talk with Joe McLeod about crisis communication. In every busy business, there needs to be a crisis plan. This week we discuss how to create an effective crisis plan, how the pandemic has changed it, what’s the difference been an issue and a crisis, things to avoid, and appealing to their emotion of logic.Show Notes·[00:51] Are you a coffee or tea drinker?·[03:28 ] Can you give an overview of your expertise?·[05:42] What is an effective crisis comm plan?·[09:13] How has the pandemic changed crisis comm plans?·[11:58] How do PR pros tell the difference between a crisis and an issue?·[13:18] Is there a way to judge the severity of a crisis?·[14:40] How can PR pros reason with those people that are upset?·[16:07] Should PR pros appeal to the emotion or logic?·[18:03] What are some things to avoid when writing a crisis plan?·[20:23] Are there any groups of people that will not be reached?·[23:33] What does the future of crisis comm look like?·[25:44] Fun question: If you could automate crisis comm, where would you automate it?·[26:59] Final thoughtsPeople and Companies, We Mentioned in the Show·Joe McLeod was our guest today. Learn more about McLeod Communications.Episode Length: 29:19Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
10/20/2021

How to Build Engaging Communities and Convert Trolls into Avid Fans with Kaiju Capital Management's Amy Vernon

Ep. 92
In This Episode…We talk with Amy Vernon, Director, Brand & Digital Strategy for Kaiju Capital Management, about online communities. We discuss how to build highly engaged communities, how to build internal communities, how to turn trolls into fans, and owning versus renting for online platforms.Show Notes·[00:56] Are you a coffee or tea drinker?·[01:05] Do you have any favorite coffee brands?·[02:11] Can you summarize your expertise?·[03:41] How do you create highly engaged communities?·[06:30] How do PR pros strategize to build a great internal community?·[10:53] Does it seem like PR pros have to diversify content more and more?·[14:18] How do you turn trolls into avid readers?·[19:07] Basically be a part of meme culture?·[23:57] Do you think the future of community building is in discord, slack, etc?·[27:40] PR pros should have their space and still be on other platforms?·[32:09] Fun question: If you could create a better tool for creating communities, how would you go about it?·[34:02] Final thoughtsPeople and Companies, We Mentioned in the Show· Amy Vernon was our guest todayEpisode Length: 35:23Thanks so much for tuning in. Join us again next week for another episode!Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!· If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
10/13/2021

Why Your Brands Need to Care About Podcasts with Pikkal & Co.'s Prarthana Sibal

Ep. 91
In This Episode…We talk with Pikkal & Co.’s Prarthana Sibal about podcasting. Podcasting has become enormously popular, and the pandemic proved podcast are here to stay. We talk about what PR pros should spend their time on, making sure you have the right host, the data on how popular podcasting is, and the future of podcasting.Show Notes·[00:51] Are you a coffee or tea drinker?·[01:17] Can you summarize your expertise?·[02:31] How can PR pros use podcasting to build awareness? ·[05:01] Should every brand have a podcast or should some just be guest? ·[06:07] Before starting a podcast, you should be a guest first?·[06:55] What are some important things to remember about podcasting?·[08:36] Is there a good way of convincing your boss it’s good to have a podcast?·[11:00] What do you see for brand and podcaster using traditional podcasts and clubhouse?·[12:32] Where should PR pros spend some of their budget on for gear?·[14:49] What does the future of podcasting look like?·[16:09] Fun question: What is one tool you wish someone would make for podcasters?·[19:59] Final ThoughtsPeople and Companies, We Mentioned in the Show·Prarthana Sibal was our guest today.Episode Length: 21:06Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!