PR 360

G.C. Murray II, Esq., is an acclaimed attorney, executive coach, and the author of A Greater Change: A Nonprofit Guidebook. Honored by the American Bar Association and the National Bar Association for his integrity and leadership, he offers a unique blend of legal insight and communication strategy. In this conversation, G.C. shares how his background in law gives him unique insights into PR, how to manage your reputation in the AI era, and the loneliness problem in the C-suite. Key Takeaways:- How law and PR are related- The problem of C-suite loneliness- Reputation management in the AI eraEpisode Timeline:1:20 The challenges of running a company out of Indonesia2:50 What's happening at Association GC?3:50 How does his law experience help with PR communications?6:15 Why emotion matters in court7:15 Lawyers who have really impressed G.C.9:35 G.C.'s relationship with his father, a judge10:05 How can brands manage their reputation in the AI era?11:30 How to fix your problems before they start13:30 How AI is muddying our perception of reality15:00 Why C-suite loneliness is a big problem17:00 How to move off the plateau19:30 The art of listening22:00 Being likable23:45 G.C.'s thought leadership philosophyThis episode’s guest:• G.C. Murray II, Esq. on LinkedIn • Association.Law• G.C. Murray II, Esq. on FacebookSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence is so important in 2025 and the dead giveaways that PR agencies are missing the mark. Also, a look at the competitive world of voice-over acting and Lilly's thought-leadership philosophy. Key Takeaways:- Keys to cultural competence- A look inside the world of voice-over acting- The inspiration for SociosPREpisode Timeline:1:45 Why voice acting is harder than most people think4:20 AI is taking voice acting jobs7:00 What's happening at SociosPR these days8:20 The inspiration for SociosPR10:50 The importance of cultural competence in 202513:10 What is cultural competence?14:20 Should PR people use the term Latinx?17:05 Dead giveaways that some PR isn't culturally competent19:45 Is ChatGPT good at translations?22:50 Understanding the diversity within the Hispanic community24:20 Lilly's thought leadership philosophyThis episode’s guest:• Lilly Cortes Wyatt on LinkedIn• SociosPRAgency.Com• SociosPR on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Kylie McMullan, principal of Finch Media, has a strong background in public relations and marketing, stemming from her experience both client side with Johnson & Johnson, Doctors of BC, and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, and BC Women’s and Children’s Hospital. Kylie is also the co-author of the first Canadian-based public relations textbook, “Canadian PR for the Real World.” Kylie has a PhD in Industrial Economics and Management from KTH Royal Institute in Stockholm, Sweden. In this episode, Kylie shares her thoughts on building successful influencer campaigns and why earned media has become so important.Key Takeaways:- Why earned media is becoming more important than ever- Keys to successful influencer campaigns- AI is making PR ethics more important than everEpisode Timeline:1:45 Tod and Kylie are both getting over colds3:00 What's happening at Finch Media?4:00 The importance of earned media in 20256:00 How does the need for earned media benefit media outlets?7:30 The importance of brand consistency in the AI era9:25 The 3 tensions between influencers and organizations13:30 Spokespeople can be a surprise16:00 What are the qualities of an effective influencer17:15 Do AI influencers matter?20:00 PR practitioners are always adapting to technology21:30 What are Kylie's students' ethical concerns26:04 How Kylie helped her sibling, Chelsea, promote their short film28:00 What's Kylie's thought leadership philosophy?This episode’s guest:• Kylie McMullan on LinkedIn• Finchmedia.ca• Finch Media on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences. In this episode, he discusses his strategies for effective change management and how PR agencies are fundamentally evolving on an organizational level.Key Takeaways:- An introduction to change management- How the loss of junior-level employees will affect PR- Keith's approach to thought leadershipEpisode Timeline:1:30 Keith's love of "Calvin and Hobbes"4:00 What's happening at Modig Group?5:45 The growing field of change management7:45 Creating key messages in change management9:30 Coca-Cola's AI ad11:15 Why are agencies focusing on affordable PR13:45 The rise of smaller agencies16:15 Why smaller agencies have more skin in the game18:00 The problems of losing junior-level employees in PR22:00 Why Tod cringes at some AI talk22:45 Keith's thought leadership philosophyThis episode’s guest:• Keith Bowermaster on LinkedIn• ModigGroup.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack’s new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conversation also delves into how AI is reshaping PR strategies and why earned media remains crucial for visibility in the age of artificial intelligence.Key Takeaways:- Why earned media is crucial for AI visibility and brand reputation- Niche outlets are becoming more important in PR strategies- The future of journalism in the AI eraEpisode Timeline:2:00 Muck Rack's new tool: Generative Pulse4:35 What does Generative Pulse look like for a client?6:45 Generative Pulse helps in a crisis7:30 How has AI changed the PR world and beyond in the past 18 months?8:30 People are using AI for retail purchases10:22 Muck Rack's AI search study insights12:30 Why does AI love learned media?14:15 ChatGPT's initial shortcomings15:50 Strategies for increasing AI visibility21:00 Crisis management with AI Tools22:40 Introduction to AI agents25:30 Building the ultimate agent28:40 The future of journalism and AIThis episode’s guests:• Linda Zebian on LinkedIn• Matt Dzugan on LinkedIn• Muck Rack's free report at GenerativePulse.AI

In this episode of PR 360, Tod Perry interviews Melissa Christensen, co-founder of Vigilante PR. For nearly 20 years, she’s been the bridge between brilliant minds and the rest of the world, balancing the art and science of communication to flip tech jargon into stories that captivate investors, intrigue journalists, and convert customers. In this episode, they discuss how Melissa founded Vigilante PR after her former agency went under due to questionable management. Now, Vigilante is breaking the mold through creativity, authenticity, and harnessing the power of true crime podcasts. Key Takeaways:- The agency has worked on true crime stories to help families seek justice- Thought leadership should be educational, not promotional- How a surprise career turn inspired Melissa to create VigilanteEpisode Timeline:1:30 How Vigilante is using PR to bring justice for Megan Trussell4:10 How Vigilante got involved in the Trussell case5:30 How a shocking career turn inspired Melissa to create Vigilante8:00 Forging a new path for PR9:30 Why are a lot of agencies stuck in their ways?11:15 Why senior-level PR people need to be involved on every level13:30 Melissa's favorite campaigns15:30 New ways of approaching journalists17:15 How does Vigilante defy the odds19:45 The band Melissa has seen over 400 times22:30 Melissa's thought leadership philosophyThis episode’s guest:• Melissa Christensen on LinkedIn• Vigilante PR on LinkedIn• Email: Melissa@Vigilante-PR.com• PR UnpluggedSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!