PR 360

In This Episode…We talk with Heal’s Founder Nick Desai. We talk about healthcare tech, what PR pros can do better message their company, content, why PR is important, and how he would create a healthcare system.Show Notes·[00:58] Are you a coffee or tea drinker? ·[01:24] Can you give a little more of an introduction of yourself and your expertise?·[03:10] What are some positive changes when we talk about healthcare tech in 2020? ·[05:50] What solutions are there for fixing some of the problems for healthcare tech in 2021? ·[07:15] What can PR pros do to help better message these new technologies in the healthcare industry?·[09:07] Can instruction guides be content for the healthcare industry?·[10:55] Are we talking more about generations when it comes to consuming the news?·[12:27] How do you mitigate the regulations when it comes to healthcare and content?·[14:28] Howe can PR pros better manage and prepare for a cyber-attack?·[17:25] So be more open to what happened to the company’s cyber-attack?·[19:43] What are the future trends when we talk about healthcare?·[22:16] If you could create a new healthcare system, what would you create? ·[23:30] Final thoughtsPeople and Companies, We Mentioned in the Show·Nick Desai was our guest today. Learn more about Heal.Episode Length: 24:14Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

In This Episode…We talk with Reputation Lighthouse's President Bonnie Caver about brand reputation. Brands need to understand their reputation and how to maintain good standing with their customers. We talk about when is a good time to talk about societal issues, when words need to be backed up by actions, why just saying something for its sake is not good, and content when it comes to brand reputation.Show Notes·[00:49] Are you a coffee or tea drinker?·[01:25] Can you give a brief introduction to who you are and your expertise? ·[02:11] What do brands need to understand about maintaining a good standing with their customers? ·[04:27] Is it harder to speak about societal issues than before?·[06:56] Should brands join the conversation to join the conversation?·[07:55] Should brands be focused on their cybersecurity reputation as well?·[10:3] When and how should you talk about being hacked?·[12:22] Do brands have a cybersecurity crisis plan?·[14:01] What are your thoughts on Bandcamp and telling your employees to not talk about politics at work?·[16:05] What if you try to do an open dialogue and it still gets heated at work?·[16:39] Is this a new trend for brands and CEOs to not talk about politics at work?·[18:39] What are some of the new rules for brand reputation?·[19:38] You have many ways of contacting your customers, is it good to try new ways or stick to what they’re best suited at?·[20:49] Fun question: If you could start over and build a new company and culture, how would you build it?·[22:22] Final thoughtsPeople and Companies, We Mentioned in the Show·Bonnie Caver was our guest today. Learn more about Reputation Lighthouse.Episode Length: 24:19Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

In This Episode…We talk with Chris Brogan from Chris Brogan Media about content and content strategy. We discuss Clubhouse, audio content, events, virtual events, live streaming, why companies need to think of themselves as a media company, Streamyard, and more!Show Notes·[00:48] Are you a coffee or tea drinker?·[01:54] Can you give our listeners a brief overview of your expertise?·[03:03] Did the digital content strategy is going to change from 2021 to 2022?·[00:00] Do you think PR pro is going to have to change their content strategy to include audio?·[07:03] Are we going to see an omnichannel approach strategy when it comes to content?·[08:29] Do you think PR pros are lagging when it comes to audio and video content?·[10:58] Do you think Clubhouse will make PR pros rethink audio content?·[13:25] People go to Clubhouse to find diverse opinions?·[14:18] Facebook now cares about audio because of its content?·[15:36] Facebook cares more about live stream gaming over everything else?·[18:12] Companies like Streamyard need to rethink what their company is and their approach to content?·[19:16] It seemed Clubhouse would be a good fit for LinkedIn, but, it seems that LinkedIn is always behind with content features?·[20:51] It seems like when LinkedIn made acquisitions they never knew how to use those companies' features to the fullest extend?·[22:29] Should brands be rethinking the influencer model?·[24:13] Should events be using Clubhouse to help create more engagements?·[26:00] Virtual events were the only way to have events in 2020, do you think there are better ways to have virtual events?·[29:15] What do you think the future of content strategy will look like?·[32:57] It seems that old becomes new again when it comes to content?·[35:06] If you could create a new form of content, what would it be? ·[35:27] Final thoughtsPeople and Companies, We Mentioned in the Show·Chris Brogan was our guest today. Learn more about Chris Brogan Media.Episode Length: 36:22Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

In This Episode…We talk with Blast PR’s Warren Pickett about what has been going in the events industry, how 2020 made a lasting effect on it, what the future holds for events, what the role of PR agencies look like, and what the next evolution of PR agencies look like.Show Notes·[00:46] Are you a coffee or tea drinker? ·[01:20] Can you give a little more information about your expertise?·[03:11] What is your take on virtual events?·[03:58] There seems to be a working person event tier that came out of the pandemic? ·[05:05] Event coordinators have figured out how to use virtual events?·[06:09] Have people missed physical events?·[07:33] What can you expect from the new trends coming to event planning?·[08:48] How are hybrid events going to work?·[10:17] Are we going to see a rise in omnichannel event strategy?·[11:34] What role will PR agencies play in “events 2.0?”·[12:32] Will we start to see a mostly digital world?·[14:09] Should PR agencies build up their influencers?·[16:22] What will the result be from pivoting last year?·[18:17] Will PR agencies play more of a role as content creators?·[19:55] Will PR agencies hire more freelancers to create the content?·[21:01] Are PR agencies starting to figure out how to utilize podcasts?·[23:07] What is the next evolution of PR agencies?·[24:50] If you could create an event for yourself, what would it be? ·[25:33] Final thoughtsPeople and Companies, We Mentioned in the Show·Warren Pickett was our guest today. Learn more about Blast PR.Episode Length: 26:45Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

In This Episode…We talk about PR campaigns, how to make them successful, podcasting, audio content, Clubhouse, Competition coming for Clubhouse, and the future of audio content.Show Notes·[00:47] Are you a coffee or tea drinker?·[01:31] Can you give our listeners an elevator pitch on your expertise?·[02:34] What do PR pros miss when their campaigns don’t hit their goals?·[07:38] How do you make sure you are not part of the clutter? ·[08:54] I’ve heard PR pro talk about pitching your story to the media, is that true?·[12:13] Should more businesses look at podcasts as part of their content strategy?·[17:06] Should PR pros dip their toes into the waters when it comes to podcasting by being guests on other people’s podcasts?·[19:27] Do you think Clubhouse is the next advancement in audio production?·[22:50] Should Clubhouse be extra content for podcasts?·[27:28] Should we be worried about the increased competition with the major social networks with Clubhouse?·[34:44] How can brands make their video and live streaming content better?·[39:29] If you could recreate radio how would you do it? ·[41:02] Final thoughts People and Companies, We Mentioned in the Show·Kenneth Kinney was our guest today. Learn more about A Shark’s Perspective.Episode Length: 42:07Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

In This Episode…Talk with Burning Soul Press PR Manager Allison Buehner about book publishing. We discuss content creation, successful strategies, using live streaming, and more!Show Notes·[00:50] Are you a coffee or tea drinker?·[01:18] Can you tell our listeners a little bit about your expertise?·[02:40] What advice do you have for new authors publishing their book?·[04:10] What are some common mistakes authors make when bringing awareness to their book? ·[04:59] How do authors go about getting people to sign up for their email list?·[05:46] What is the PR process for authors sharing their book with the public?·[07:23] Should the author look at creating videos or podcasts?·[08:28] Should the author be looking at Clubhouse and creating content there?·[09:11] What have been some of your most successful PR strategies?·[10:11] What are some great tools for authors to use when creating content?·[12:15] What trends do you see in book publishing?·[15:17] Are there going to be more “package” deals when an author sells their book?·[15:54] Are authors going to start live streaming or using live streaming services?·[17:11] If you could write a book, what would you write about?·[18:15] Final thoughtsPeople and Companies, We Mentioned in the Show·Allison Buehner was our guest today. Learn more about Burning Soul Press.Episode Length: 19:11Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!