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PR 360

Getting a 360 View of the Tech PR Industry

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 3
Latest Episode1/20/2021

Make Stellar Virtual Events with GoodGirlPR’s Nickie E. Robinson

Ep. 53
In This Episode…We talk with GoodGirlPR’s Nickie Robinson about virtual events. The good, the bad, and how to make your virtual events memorable. We discuss tools to use and the future of virtual events.Show Notes·[01:12] Are you a coffee or tea drinker? ·[01:18] Do you have a favorite type of coffee?·[01:39] What do you think is going to be the signficant changes in the event planning industry?·[02:42] How can people create successful virtual events? ·[03:49] For virtual events, do you think companies should use MS teams and LinkedIn to help make a successful event?·[05:57] Infotainment should be part of the event planners virtual event?·[06:12] How can PR pros plan a virtual event?·[09:40] What do you think of adding live streaming to you event?·[10:42] What do you think about virtual reality added to events?·[11:43] Networking is part of events, how can you make an effective networking segment in your virtual events?·[13:27] How can PR pros and event planners come up with competitive pricing that people want to pay for your events?·[15:24] Can you use podcast as additional content for events?·[16:43] Are there any tools you’ve used in monitoring your events?·[18:32] If you could create any virtual event for yourself what would it be?·[19:42] Final thoughtsPeople and Companies, We Mentioned in the Show·Nickie E. Robinson was our guest today. Learn more about GoodGirlPR.Episode Length: 20:29Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
1/20/2021

Make Stellar Virtual Events with GoodGirlPR’s Nickie E. Robinson

Ep. 53
In This Episode…We talk with GoodGirlPR’s Nickie Robinson about virtual events. The good, the bad, and how to make your virtual events memorable. We discuss tools to use and the future of virtual events.Show Notes·[01:12] Are you a coffee or tea drinker? ·[01:18] Do you have a favorite type of coffee?·[01:39] What do you think is going to be the signficant changes in the event planning industry?·[02:42] How can people create successful virtual events? ·[03:49] For virtual events, do you think companies should use MS teams and LinkedIn to help make a successful event?·[05:57] Infotainment should be part of the event planners virtual event?·[06:12] How can PR pros plan a virtual event?·[09:40] What do you think of adding live streaming to you event?·[10:42] What do you think about virtual reality added to events?·[11:43] Networking is part of events, how can you make an effective networking segment in your virtual events?·[13:27] How can PR pros and event planners come up with competitive pricing that people want to pay for your events?·[15:24] Can you use podcast as additional content for events?·[16:43] Are there any tools you’ve used in monitoring your events?·[18:32] If you could create any virtual event for yourself what would it be?·[19:42] Final thoughtsPeople and Companies, We Mentioned in the Show·Nickie E. Robinson was our guest today. Learn more about GoodGirlPR.Episode Length: 20:29Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
1/13/2021

Crafting the Right Message on Social Media with Global Results Communication’s Justin Petruccelli

Ep. 52
In This Episode…This week we talk with Global Results Communications’ Justin Petruccelli. We discuss everything about content, how brands can navigate the social media space, when it’s the right time to message, and when it’s a wrong time message.Show Notes·[00:54] Are you a coffee or tea drinker? ·[01:10] What’s your favorite creamer?·[01:22] What does make compelling content in 2020?·[06:08] How should brands figure out when to say something and when not to say something? ·[10:02] How can brands write to their audience without upsetting most of them?·[12:28] Should PR pros learn how to audio and video edit?·[18:54] Technology made it easier for podcast to become popular·[20:21] Where do you think content is going to evlove for brands in the next 5 years?·[27:03] Do you think the written word will become popular again on social media?·[28:58] Do you think we are hitting that content overload?·[34:08] How will increased scrunity on social networks effect brand?·[41:43] If you had a budget that was limitless how would you spend it on content? ·[42:28] Final Thoughts People and Companies, We Mentioned in the Show·Justin Petruccelli was our guest today. Learn more about Global Results Communication.Episode Length: 43:05Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
1/6/2021

Getting the Most Out of LinkedIn with John C. Morley

Ep. 51
In This Episode…We talk with LinkedIn expert John C. Morely about coffee, tea, the annoying things people do on LinkedIn, the future of LinkedIn, and one killer feature LinkedIn should create!Show Notes·[00:45] Are you a coffee or tea drinker?·[03:16] Do you think a lot of these social media companies are losing their uniqueness? ·[04:34] Do you think people are using LinkedIn to its full advantage? ·[06:23] Pet peeves on LinkedIn ·[07:33] LinkedIn emoji tip·[10:38] Podcast Promoters annoy Brett·[12:03] How do brands create their own stories on LinkedIn·[19:52] How Brett figures out who is going to hard sell him on LinkedIn·[22:14] How can businesses thrive on LinkedIn·[26:04] LinkedIn is about bringing value·[30:08] Do you think LinkedIn has a better opportunity of creating more professional virtual events?·[31:49] If you could create one killer feature for LinkedIn what would it be? ·[33:37] Final ThoughtsPeople and Companies, We Mentioned in the Show·John C Morley was our guest today.Episode Length: 35:08Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
12/29/2020

Creating a Memorable Virtual Event with Carla Fitzgerald

Ep. 50
In This Episode…We talk about virtual events: how they are so prevalent, why they lack impact, how can we create engagement, and how being too buzzwordy can hinder your PR and marketing initiatives.Show Notes·[00:57 ] Are you a coffee or tea drinker? ·[01:35] What are some of the biggest hurdles in the B2B tech sector for PR pros?·[05:03] Do you think VR should become part of the virtual events? ·[06:57] How can PR pros and event planners make virtual events better in 2021? ·[10:19] What are some ways PR pros could use the content for events?·[12:24] Could PR pros use a “choose your own adventure” with events using MS Teams, Discord, and Slack?·[14:31] What do you think needs to change for PR pros when messaging products?·[19:02} Are B2B tech companies facing material shortages and how can they message their customers about these shortages?·[22:22] How would you help the business when shortages happen?·[24:50] What trends are you seeing in the B2B tech sector?·[26:35] What advice do you have for those PR pros that want to be C-level executives?·[30:00] If you could create a virtual event how would you create it?·[32:08] Final ThoughtsPeople and Companies, We Mentioned in the Show·Carla Fitzgerald was our guest today. Learn more about Carla Fitzgerald.Episode Length: 33:00Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
12/23/2020

Finding Your Hook with Terry Rich

Ep. 49
In This Episode…We talk with Terry Rich about his success in the PR industry, how he got his start, finding the hook, and how to have an open body when conducting an interview.Show Notes·[00:44] Are you a coffee or tea drinker?·[00:51] Do you like the new Diet Coke’s, or the old fashioned ones?·[01:09] What was your most memorable PR campaigns?·[09:07] How do you find the hook?·[12:03] What do most PR pros overlook when finding their hook? ·[14:32] What tactics have you seen work for your own business?·[15:54] Find an edge but don’t be too clickbaity?·[16:29] What skills do PR pros miss or do not think are useful?·[17:53] Be open to suggestions?·[18:57] Do you think the push for audio and video content diluted PR?·[20:06] How can PR pros keep their writing strong?·[21:25] Fun question: Would you rather talk to 5 highly engaged people or 500 not engaged people?·[22:28] Final ThoughtsPeople and Companies, We Mentioned in the Show·Terry Rich was our guest today. Learn more about Terry Rich.Episode Length: 23:48Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
12/16/2020

Amplifying Voices that Need to Be Heard with digitalundivided’s Christina Brown

Ep. 48
In This Episode…We talk with digitalundivided’s Christina Brown. She is the director of content at digitalundivided and we discuss branding, successful comm campaigns, and content creation.Show Notes·[00:43] Are you a coffee or tea drinker? ·[00:54] Do you have any favorites?·[01:08] Can you explain a bit about what digitalundivided is all about?·[01:55] Is a inclusive way of getting people’s awareness about people’s voices? ·[02:06] What do you see as the growing trends in branding for nonprofits?·[03:01] Less talk from the organization and more talk from the people within the organization?·[03:41] What has been the results using this comm strategy?·[05:04] What have been some of your successful comm campaigns?·[07:42] Where do you see content going in 2021 and the future?·[08:59] Do you think PR pros are going to have to be audio and video editors?·[09:46] Do you have any favorite tools you use for creating content?·[10:53] Has COVID-19 impact your organization?·[12:16] What’s going to be your messaging for 2021?·[14:27] If you could meet anyone live or dead, who would it be? ·[14:45] Final thoughts People and Companies, We Mentioned in the Show·Chrsitna Brown was our guest today. Learn more about digitalundivided.Episode Length: 16:12Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
12/9/2020

Discussing the Future of Mobile Communications with Pivotal Commware’s Kent Lundgren

Ep. 47
In This Episode…We talk with Kent Lundgren about the mobile industry, how they are paving the way for better 5G, messaging to customers, and how they kept the competitors at bay.Show Notes·[00:44] Are you a coffee or tea drinker? ·[00:58] Can you explain a little about what Pivotal is about?·[02:06] So Pivotal is mostly about telecoms?·[02:15] How is Pivotal helping businesses with making 5G accessible?·[03:05] How do you message to companies working in the telecoms industry about how you do 5G?·[03:52] Your value prop is being cost-effective and good tech?·[05:02] What have been the growing pains when deploying 5G?·[05:57] Is your messaging in some way saying that Pivotal can make 5G better than the competitor?·[06:53] Has your messaging changed from the beginning of 2020 to now?·[08:42] Has COVID impacted your business at all?·[09:40] Where do you think mobile telecom business is going in the near future?·[11:42] Are we seeing the first steps into a smart city?·[12:02] What are some surprising feedback you’ve gotten from your customers?·[13:08] How have you kept your competitors at bay?·[14:30] Your messaging to businesses is that Pivotal is an all-in-one solution?·[15:10] Fun question: If you could meet any tech inventor, who would it be? ·[15:53] Final thoughts People and Companies, We Mentioned in the Show·Kent was our guest today. Learn more about Pivotal Commware.Episode Length: 16:52Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!