PR 360

In This Episode…We talk with Henry Schein’s Ann Marie about the media. We discuss how to get more media contacts, what’s changed in the previous year, has traditional media gotten smaller, how to make sure you don’t something that can give you bad press.Show Notes·[00:43] Are you a coffee or tea drinker? ·[01:24] Can you explain to our audience a little bit about your expertise?·[02:37] The new normal is zoom meetings, how have you tried to get new media contacts? ·[04:38] It seems like the traditional media has gotten smaller in the last few years? ·[06:32] Since community papers are dying is that mean you have pivoted to podcasters, influencers, and YouTubers?·[08:16] Are there any new or old strategies being new again when it comes to media strategies?·[10:44] Is developing your own story for the press the best way of getting new media contacts?·[12:59] Is the new way of thinking for PR pros is being your gatekeeper when it comes to media content?·[14:42] Does that mean that PR pros now have to do more than just a written release when packaging a story for the press?·[16:23] How do you avoid accidentally creating bad press?·[19:27] If you had to package your own story for the press what would it be about? ·[21:05] Final thoughtsPeople and Companies, We Mentioned in the Show·Ann Marie was our guest today. Learn more about Henry Schein.Episode Length: 21:44Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

In This Episode…We talk with Social HP’s Head of Growth John Baldock about social advocacy. We go over what it is, how to do it well, what social networks are better for it, what the future looks like and when it all goes wrong how to take down the offending content.Show Notes·[00:43] Are you a coffee or tea drinker?·[01:18] Can you explain to our listeners about your company and what you do?·[02:37] What have you seen businesses or PR pros not do very well when it comes to employee advocacy?·[05:38] How do PR pro convince the c-level executives to do a program like this? ·[08:07] Are there other social media platforms that are better at this for social advocacy?·[08:53] What are some strategies for a B2B company to use this type of program?·[13:13] How do you get employees to share your business's content on their social media accounts?·[16:55] It is imperative to have these types of programs because of what has happened for the past year?·[18:53] Are there any tips or tricks to when things go wrong to take down the content shared?·[21:16] What do you see as the future of social advocacy?·[24:22] What social media do you prefer when doing social advocacy?·[26:11] What feature would you like LinkedIn to have? ·[27:21] Final thoughtsPeople and Companies, We Mentioned in the Show·John Baldock was our guest today. Learn more about SHP.Episode Length: 28:30Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

In This Episode…We talk with Inner Strength Communication Inc’s Priya Bates about internal communications. During the last year, we’ve seen a shift to make sure employees working from home are connected to the company and their employees. We discuss what that looks like, what content to use, and how to get the most of your internal comms.Show Notes·[00:58] Can you give us a brief rundown about your expertise? ·[01:32] Are you a coffee or tea drinker?·[02:08] How have internal comms changed over the years?·[02:48] Internal comms was nice to have if we have the time? ·[03:06] How do you get the most engagement out of your internal comms?·[06:20] Should businesses be using virtual happy hours and other fun events with their internal comms?·[09:27] Should businesses be utilizing podcasts for their internal comms?·[12:05] Podcasts are a break from everything else, would you agree?·[12:56] What did 2020 teach you about strategic comms?·[15:03] Do you see companies in 2022 doing a better job at internal comms?·[17:43] Do you see those 72% acting on what they say?·[19:02] How has branding changed from this year to last year?·[21:11] How big is the push for authentic branding?·[25:18] What do the challenges look like for PR pros in 2021 and 2022?·[27:42] You almost have to have two comm plans, one for external and one for internal?·[28:36] If you could create any award what would it be? ·[29:50] Final thoughtsPeople and Companies, We Mentioned in the Show·Priya Bates was our guest today. Learn more about Inner Strength Communication Inc.Episode Length: 32:43Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

In This Episode…We talk about coffee, ads, clubhouse app, when to pivot on your campaign, what are good ads, how do you go about making good ads, and the impact on the ad industry.Show Notes·[01:00] Are you a coffee or tea drinker? ·[03:20] Can you tell our listeners a little bit about Blue C and your expertise? ·[07:29] How has the advertising industry pivoted from 2020? ·[12:26] Since you mention content delivery systems, how do you deliver it without the physical touch? ·[21:46] Are we going to see better TV ads?·[27:47] How would for example an electric car company to an ad campaign?·[31:25] Do you see more companies creating podcast ads?·[36:19] Do you think some companies do not want to take the time to do a deep dive strategy is because it cost too much or takes too much time?·[38:11] How do you convince C-level people this is the best way?·[42:11] Would it be good to know the right time to pivot when the strategy is going wrong?·[43:57] If you could make a killer ad software what would it be? ·[49:13] Final thoughts People and Companies, We Mentioned in the Show·Eric Morley was our guest today. Learn more about Blue C.Episode Length: 59:03Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

In This Episode…We talk with Ashlee Sang about brand messaging, content, content strategy, the voice of the customer, influencers, and improving your skills in pitching. Plus, learn what piece of content she would create if she went viral!Show Notes·[00:44] Are you a coffee or tea drinker?·[01:13] Can you briefly explain what you do to our listeners?·[01:57] What did 2020 teach you about content strategy? ·[03:03] How do you create a webinar that is beneficial for people? ·[05:05] Are businesses starting to recognize the evergreen content of producing a podcast?·[06:02] What has changed from 2020 to 2021 when we’re talking about brand messaging?·[07:17] How has business pivoted to not just talking about “doing good” but also having an action plan?·[08:42] For PR pros what messaging should they focus on this year?·[10:40] PR pros should be using the voice of customer content?·[11:06] Will influencers play a bigger role or are we seeing a decline in using influencers?·[12:35] What is going to be the key content for a PR pro to create in 2021?·[14:16] What skills should PR pros improve on in 2021?·[16:33] Do research and make sure someone else looks over your pitch?·[17:24] If you could create any piece of content for yourself that went viral, what would it be?·[18:12] Final thoughtsPeople and Companies, We Mentioned in the Show·Ashlee Sang was our guest today. Learn more about Ashlee Sang.Episode Length: 19:16Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

In This Episode…We talk with Birk Creative’s Jinja Birkenbeuel about digital content, podcasts, hiring the right PR pro for your business, visual identity, digital transformation, 2021, video content, and multi-brand strategy.Show Notes·[04:41] Are you a coffee or tea drinker? ·[06:17] What challenges did businesses face in 2020?·[10:19] Are we in a more exclusively digital world? ·[12:38] Should businesses create guidelines for their visual identity? ·[19:05] Has it changed where PR pros are creating all digital collateral?·[24:00] What do brands and PR pros miss from a multi-brand strategy?·[25:58] What do you look for when you’re hiring a PR pro?·[27:08] Will we see a shift in more brands starting or being guests on podcasts?·[32:02] Should PR pros become a producer of audio or video content?·[34:25] How important is it for digital transformation in 2021?·[36:56] 2021 is the sequel of 2020?·[39:34] What is one person you would like to interview on your podcast? ·[41:18] Final thoughtsPeople and Companies, We Mentioned in the Show·Jinja Birkenbeuel was our guest today. Learn more about Birk Creative.Episode Length: 42:16Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!