PR 360

In This Episode…Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches.Time Stamps●[01:06] Are you a Coffee or tea drinker?●[01:57] Tell our listeners a little about CommCore?●[02:35] Did you help manage the Tylenol crisis?●[04:32] What are the biggest pain points for PR pros in 2020?●[06:24] Have you seen the message pivoting from selling a product to community building?●[08:35] Do you think PR pros are getting reacquainted with their crisis plan?●[12:16] How does someone start to write a crisis plan?●[14:19] Is there some type of quick way to create a crisis plan in a crisis?●[16:12] Do you think have templates for the major social media platforms good for a crisis plan?●[17:47] Should you have multiple templates for the same crisis?●[18:30] Is live streaming and podcasting going to be part of the crisis plan?●[20:44] Live streaming becoming a bigger part of the PR messaging plan.●[21:30] How has 2020 brought crisis comm to the forefront?●[23:54] Do you think media training will now include live streaming?●[25:36] What are some common mistakes people make when talking to the media?●[29:09] Do you think this is the right time for non-profits, governments, pharma cos, and tech companies to step up their PR presence?●[30:59] Fun Question: Are there any odd ways you stop yourself from saying verbal crutches?●[33:21] Final thoughts?People and Companies, We Mentioned in the Show●Learn more about CommCore●Andy Gilman was our guest today.Episode Length: 34:52Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

In This Episode…This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more!Time Stamps●[01:09] Are you a coffee or tea drinker?●[02:05] Why did you decide to run for office?●[06:51] Can you give us a brief over about your responsibilities?●[08:38] What is the process of writing a crisis plan?●[10:23] When you’re writing the crisis plan, what officials or agencies do you collaborate with?●[12:13] Do you have a spreadsheet or document of the media contacts you want to talk to first?●[13:32] Do you write your press releases before a crisis?●[14:41] Do you use different mediums to get the message out for different generations?●[16:23] Do you factor in the different social media templates for the crisis plan?●[18:50] Do you use different spokespersons or influencers to reach different generations?●[21:38] How has live streaming playing a part in the overall crisis strategy?●[23:42] Do you think businesses should be using LinkedIn live more?●[29:12] Do you think governments are going to use podcasting more for communicating with the people they serve?●[33:19] Do you think podcasting will be the new “fireside chats?”●[34:50] What other forms of digital communication have you found effective getting your message across?●[37:19] How do you combat misinformation?●[40:22] How do you handle criticism, and how do you go about implementing those changes?●[42:14] Do you have advice for other elected officials on creating a crisis plan?●[43:51] Final thoughts?People and Companies, We Mentioned in the Show●Learn more about PR & Politics●Chad Mcleod was our guest today.Episode Length: 45:08Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

This is part two of Ed Finegold’s interview with PR 360. We continue our discussion on how to manage a story when it goes hot. We also discuss further on the importance of keeping people in a company aware of the marketing efforts, why there is not “bad” stories and more! Enjoy!Time Stamps●[00:42] Q1: How can teams accurately record the impact of a hot story?●[03:38] Q2: Is there some ways to keep the momentum going?●[06:19] Q3: Is it better to have small core team for handling hot stories?●[08:03] Q4: It seems like a smaller team can pivot when needed?●[09:37] Q5: How do you effectively message to company the PR/marketing efforts?●[13:47] Q6: How difficult can it be to generate buzz?●[18:11] Q7: What is one thing you would like to our listeners?●[20:01] Q8: What are some skills that Comm Directors should brush up on?●[22:06] Q9: Do you think bad movies, shows, books teach you what not to do?●[24:47] Q10: Understand the audience when creating content?●[25:19] Q11: Final Thoughts?People and Companies, We Mentioned in the Show●Ed Finegold was our guest today.Episode Length: 26:44Thanks so much for tuning in. Join us again next week for another episode!Download Options●Direct Download: Right-click here and click “Save As” for a direct download.●Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!