PR 360

In This Episode…We talk with Verkada’s Christina Schultz about the importance of security, customer journey, messaging strategies that have worked for Verkada, what messaging strategies have worked for them to keep churn low, and more!Show Notes[00:52] Are you a coffee or tea drinker? [01:35] Can you explain Verkada to our audience? [02:47] How have you messaged your product to a business that they need security in these times? [04:24] Does touchless entry mean using your phone or biometrics to gain entry? [04:47] What differentiates you from the customer security options?[06:59] What is some unexpected feedback you got from customers?[08:21] Your key differentiator is using AI to get the right data to your customers?[09:02] Do you think companies are cutting back on security?[10:41] What messaging strategy has made an impact on Verkada in 2020?[12:15] How is Verkada protecting customer’s information?[13:51] What has been some ways Verkada has eliminated or reduced churn?[15:44] How has working with brands like Logitech and Upwork helped you with messaging strategies for Verkada?[17:08] How do you understand your customer’s journey?[18:04] What are a few lessons you’ve learned in 2020?[19:28] What are your future messaging strategies for 2020 and beyond look like?[20:18] If you could make an all-in-one solution software for PR pros what would it be? [20:58] Final Thoughts People and Companies, We Mentioned in the ShowChristina Schultz was our guest today. Learn more about Verkada.Episode Length: 22:23Thanks so much for tuning in. Join us again next week for another episode!Download OptionsListen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!If you enjoyed this episode, leave us a review!Contact Us!If you want to get involved, leave us a comment!Visit us and give us a ‘like’ on our Facebook page!Follow us on Twitter.Thanks for listening!

In This Episode…This week on PR 360 I talk with Global Results Communication’s Karen Sorenson as we discuss Financial Tech or Fintech. We talk about the customer journey, pain points, what are or were the disruptors in Fintech, what B2B and B2C customers want, and how PR pro can play a role in the future of Fintech.Show Notes[00:51] Are you a coffee or tea drinker? [01:39] Can you give a brief explanation about Fintech?[03:01] How has the messaging differed from B2B to B2C for Fintech?[06:29] B2B Fintech is about easy of use and efficiency and B2C is about instant gratification? [07:31] Has Fintech made the financial industry more democratized?[09:08] How are the legacy banks trying to keep up with the new Fintech startups?[12:03] How can startups differentiate themselves from a Quickbooks?[15:11] How do you figure out the pain points for customers to truly be disruptive?[18:05] For startups in Fintech is about experiencing the customers' journey?[18:50] What do you think is next for Fintech, and, how can PR pros play in role in shaping the future?[23:10] What do you think about virtual banking assistance?[25:14] Fun question: If you could create any startup in Fintech or Martech which industry would you choose? [26:50] Final Thoughts People and Companies, We Mentioned in the ShowKaren Sorenson was our guest today. Learn more about Global Results Communications.Episode Length: 28:13Thanks so much for tuning in. Join us again next week for another episode!\Download OptionsListen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!If you enjoyed this episode, leave us a review!Contact Us!If you want to get involved, leave us a comment!Visit us and give us a ‘like’ on our Facebook page!Follow us on Twitter.Thanks for listening!

In This Episode…We talk with Zendesk’s Paige Young about their product, messaging, and customer service. We also talk about Service as a Subscription or SaaS, churn, how to pivot, and learn from 2020.Show Notes●[00:46] Are you a coffee or tea drinker? ●[01:22] Can you explain what Zendesk is all about?●[02:32] What is your main differentiator when it comes to your competition?●[05:13] How has Zendesk made it easier for PR pros to communicate with customers? ●[07:05] Are you seeing instant gratification amplified in 2020? ●[08:36] How are you pivoting away from customer service to customer excellence?●[11:01] How has worked with Adobe helped with Zendesk with SaaS?●[13:46] Can you explain to people what churn is all about?●[15:14] Do you have effective ways of keeping churn at a low rate?●[16:58] Would deliver an effective solution to a customer’s problem help as well?●[17:46] What do you think is the future of SaaS?●[19:24] Customer also wants multiplatform apps for a more connected environment?●[20:02] What are some takeaways you’ve learned from 2020?●[22:19] How will you apply what you’ve learned to 2021?●[23:55] If you could create one feature for Zendesk, what would it be?●[24:53] Final Thoughts People and Companies, We Mentioned in the Show●Paige Young was our guest today. Learn more about Zendesk.Episode Length: 26:13Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!