PR 360

Share

Understanding Messaging and Telematics with Geotab’s Kelly Hall

Ep. 17

In This Episode…

This week we talk to Kelly Hall from Geotab. We discuss our love for coffee. Why marketing and PR will always be separate and important. How holistic messaging is the best messaging, and what marketing tool would she create. It’s going to be a great episode!


Time Stamps

●      [01:03] Are you a coffee or tea drinker?                  

●      [01:35] What excites you about PR and Marketing?          

●      [03:08] Can you tell us a little bit about the current company you work for?                    

●      [05:12] How do you message telematics to your customers?         

●      [07:02] How to you use a buzzword like smart cities for cities to utilize telematics?

●      [08:41] What are your key KPIs?

●      [10:38] Is analytics getting smarter or more difficult to analyze?

●      [11:48] Do you think you’ll add a podcast to the content mix in 2020?

●      [12:39] What are the key pain points for PR and marketing pro to reach their goals in 2020?

●      [13:56] What is one thing you wish you knew before starting your PR career?

●      [14:30] Do you think PR and marketing will become one?

●      [15:09] If you could create a marketing tool, what would you create?

●      [16:30] Final thoughts?


People and Companies, We Mentioned in the Show

●      Learn more about Geotab

●      Kelly Hall was our guest today.


Episode Length: 17:31

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

●      Direct Download: Right-click here and click “Save As” for a direct download.

●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!


Contact Us! 

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.


Thanks for listening!

More Episodes

1/13/2021

Crafting the Right Message on Social Media with Global Results Communication’s Justin Petruccelli

Ep. 52
In This Episode…This week we talk with Global Results Communications’ Justin Petruccelli. We discuss everything about content, how brands can navigate the social media space, when it’s the right time to message, and when it’s a wrong time message.Show Notes·[00:54] Are you a coffee or tea drinker? ·[01:10] What’s your favorite creamer?·[01:22] What does make compelling content in 2020?·[06:08] How should brands figure out when to say something and when not to say something? ·[10:02] How can brands write to their audience without upsetting most of them?·[12:28] Should PR pros learn how to audio and video edit?·[18:54] Technology made it easier for podcast to become popular·[20:21] Where do you think content is going to evlove for brands in the next 5 years?·[27:03] Do you think the written word will become popular again on social media?·[28:58] Do you think we are hitting that content overload?·[34:08] How will increased scrunity on social networks effect brand?·[41:43] If you had a budget that was limitless how would you spend it on content? ·[42:28] Final Thoughts People and Companies, We Mentioned in the Show·Justin Petruccelli was our guest today. Learn more about Global Results Communication.Episode Length: 43:05Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
1/6/2021

Getting the Most Out of LinkedIn with John C. Morley

Ep. 51
In This Episode…We talk with LinkedIn expert John C. Morely about coffee, tea, the annoying things people do on LinkedIn, the future of LinkedIn, and one killer feature LinkedIn should create!Show Notes·[00:45] Are you a coffee or tea drinker?·[03:16] Do you think a lot of these social media companies are losing their uniqueness? ·[04:34] Do you think people are using LinkedIn to its full advantage? ·[06:23] Pet peeves on LinkedIn ·[07:33] LinkedIn emoji tip·[10:38] Podcast Promoters annoy Brett·[12:03] How do brands create their own stories on LinkedIn·[19:52] How Brett figures out who is going to hard sell him on LinkedIn·[22:14] How can businesses thrive on LinkedIn·[26:04] LinkedIn is about bringing value·[30:08] Do you think LinkedIn has a better opportunity of creating more professional virtual events?·[31:49] If you could create one killer feature for LinkedIn what would it be? ·[33:37] Final ThoughtsPeople and Companies, We Mentioned in the Show·John C Morley was our guest today.Episode Length: 35:08Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
12/29/2020

Creating a Memorable Virtual Event with Carla Fitzgerald

Ep. 50
In This Episode…We talk about virtual events: how they are so prevalent, why they lack impact, how can we create engagement, and how being too buzzwordy can hinder your PR and marketing initiatives.Show Notes·[00:57 ] Are you a coffee or tea drinker? ·[01:35] What are some of the biggest hurdles in the B2B tech sector for PR pros?·[05:03] Do you think VR should become part of the virtual events? ·[06:57] How can PR pros and event planners make virtual events better in 2021? ·[10:19] What are some ways PR pros could use the content for events?·[12:24] Could PR pros use a “choose your own adventure” with events using MS Teams, Discord, and Slack?·[14:31] What do you think needs to change for PR pros when messaging products?·[19:02} Are B2B tech companies facing material shortages and how can they message their customers about these shortages?·[22:22] How would you help the business when shortages happen?·[24:50] What trends are you seeing in the B2B tech sector?·[26:35] What advice do you have for those PR pros that want to be C-level executives?·[30:00] If you could create a virtual event how would you create it?·[32:08] Final ThoughtsPeople and Companies, We Mentioned in the Show·Carla Fitzgerald was our guest today. Learn more about Carla Fitzgerald.Episode Length: 33:00Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!