PR 360

In This Episode…We talk with Social HP’s Head of Growth John Baldock about social advocacy. We go over what it is, how to do it well, what social networks are better for it, what the future looks like and when it all goes wrong how to take down the offending content.Show Notes·[00:43] Are you a coffee or tea drinker?·[01:18] Can you explain to our listeners about your company and what you do?·[02:37] What have you seen businesses or PR pros not do very well when it comes to employee advocacy?·[05:38] How do PR pro convince the c-level executives to do a program like this? ·[08:07] Are there other social media platforms that are better at this for social advocacy?·[08:53] What are some strategies for a B2B company to use this type of program?·[13:13] How do you get employees to share your business's content on their social media accounts?·[16:55] It is imperative to have these types of programs because of what has happened for the past year?·[18:53] Are there any tips or tricks to when things go wrong to take down the content shared?·[21:16] What do you see as the future of social advocacy?·[24:22] What social media do you prefer when doing social advocacy?·[26:11] What feature would you like LinkedIn to have? ·[27:21] Final thoughtsPeople and Companies, We Mentioned in the Show·John Baldock was our guest today. Learn more about SHP.Episode Length: 28:30Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

In This Episode…We talk with Inner Strength Communication Inc’s Priya Bates about internal communications. During the last year, we’ve seen a shift to make sure employees working from home are connected to the company and their employees. We discuss what that looks like, what content to use, and how to get the most of your internal comms.Show Notes·[00:58] Can you give us a brief rundown about your expertise? ·[01:32] Are you a coffee or tea drinker?·[02:08] How have internal comms changed over the years?·[02:48] Internal comms was nice to have if we have the time? ·[03:06] How do you get the most engagement out of your internal comms?·[06:20] Should businesses be using virtual happy hours and other fun events with their internal comms?·[09:27] Should businesses be utilizing podcasts for their internal comms?·[12:05] Podcasts are a break from everything else, would you agree?·[12:56] What did 2020 teach you about strategic comms?·[15:03] Do you see companies in 2022 doing a better job at internal comms?·[17:43] Do you see those 72% acting on what they say?·[19:02] How has branding changed from this year to last year?·[21:11] How big is the push for authentic branding?·[25:18] What do the challenges look like for PR pros in 2021 and 2022?·[27:42] You almost have to have two comm plans, one for external and one for internal?·[28:36] If you could create any award what would it be? ·[29:50] Final thoughtsPeople and Companies, We Mentioned in the Show·Priya Bates was our guest today. Learn more about Inner Strength Communication Inc.Episode Length: 32:43Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!

In This Episode…We talk about coffee, ads, clubhouse app, when to pivot on your campaign, what are good ads, how do you go about making good ads, and the impact on the ad industry.Show Notes·[01:00] Are you a coffee or tea drinker? ·[03:20] Can you tell our listeners a little bit about Blue C and your expertise? ·[07:29] How has the advertising industry pivoted from 2020? ·[12:26] Since you mention content delivery systems, how do you deliver it without the physical touch? ·[21:46] Are we going to see better TV ads?·[27:47] How would for example an electric car company to an ad campaign?·[31:25] Do you see more companies creating podcast ads?·[36:19] Do you think some companies do not want to take the time to do a deep dive strategy is because it cost too much or takes too much time?·[38:11] How do you convince C-level people this is the best way?·[42:11] Would it be good to know the right time to pivot when the strategy is going wrong?·[43:57] If you could make a killer ad software what would it be? ·[49:13] Final thoughts People and Companies, We Mentioned in the Show·Eric Morley was our guest today. Learn more about Blue C.Episode Length: 59:03Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!