Share
PR 360
Understanding Good CyberSercuirty with SecureAnchor’s Dr. Eric Cole
Ep. 54
•
In This Episode…
People and Companies, We Mentioned in the Show
Download Options
Contact Us!
We talk with former CIA hacker and cybersecurity expert Dr. Eric Cole. We talk about what is hacking, how must companies have been hacked, how to do proper cybersecurity, what does this mean for PR pros, and how working from home has virtual offices for companies.
Show Notes
· [00:41] Are you a coffee or tea drinker?
· [01:04] Can you give a brief description of who you are?
· [02:00] Do you use the bug bounty system?
· [03:37] How can businesses adopt cybersecurity with working online?
· [07:52] What are the PR pro's role when it comes to cybersecurity?
· [12:07] What do PR pros miss or do not understand when it comes to cybersecurity?
· [18:13] What should the crisis plan have when it comes to hacking?
· [22:06] How should PR pro handle the B2B crisis aspect?
· [24:13] Are we going to see bigger or more high profile hacking in the next 5 years?
· [26:10] What is the next frontier for cybersecurity?
· [29:16] How can PR pros help their employees understand good cybersecurity when working from home?
· [32:44] If you could create a perfect cybersecurity software what features would it have?
· [34:54] Final thoughts
People and Companies, We Mentioned in the Show
· Dr. Eric Cole was our guest today. Learn more about secure anchor.
Thanks so much for tuning in. Join us again next week for another episode!
Download Options
· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us!
● If you want to get involved, leave us a comment!
● Visit us and give us a ‘like’ on our Facebook page!
● Follow us on Twitter.
Thanks for listening!
More episodes
View all episodes
264. Print Advertising, Made Simple with Beth Mach of Spacely
24:34||Ep. 264Beth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting.Key Takeaways:- How Spacely simplifies the process of buying print ads- Why print advertising is still a significant player in marketing- How to break into voice over actingEpisode Timeline:1:30 Automation is great for relationships2:45 How Spacely makes automation easy3:45 What's the Spacely process like?9:00 What are the best parts of a magazine to have your ad appear?10:30 Why should brands choose print media over other types of advertising?11:45 Magazines feel like a luxury item in 202513:00 Reading physical media is better for recall14:00 The resurgence of out-of-home advertising16:00 Spacely success stories19:00 How did Beth break into voice acting?22:10 How do people find voice actors?This episode’s guest:• Beth Mach on LinkedIn• Beth Mach's website• Spacely.Media263. 'People Buy from People': Humanizing Brands with Eric Morley
29:58||Ep. 263Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty. Key Takeaways:- The six pillars of BRANDPWR- Effective marketing strategies- Humanizing your brandEpisode Timeline:2:15 An overview of Blue C's work4:00 The BRANDPWR framework7:45 Identifying your target customer9:00 Wahoo's Fish Taco's 2021 rebrand11:15 Finding brand clarity14:00 The importance of KPIs15:30 It's had to maintain a brand 16:45 Brands need to be humanized 19:20 Why Sit 'n Sleep is a very human brand21:30 Tod's work with California Deluxe Windows23:50 Eric's thought leadership philosophyThis episode’s guest:• Eric Morley on LinkedIn• BlueCUSA.om262. Healthcare Storytelling and Great Reporter Relationships with Amanda Griffith
27:47||Ep. 262Media relations consultant Amanda Griffith shares her journey in healthcare storytelling, shaped by her experiences with chronic illness. She highlights the power of empathy in media, the impact of personal connections, and key themes like loneliness and burnout. Amanda also introduces the Chronic Boss Collective, a community empowering women with chronic illnesses to embrace their identities and share their stories in a technology-driven world.Key Takeaways:- How Amanda's chronic health conditions have shaped her career- How to build relationships with reporters- Transparency in communicationEpisode Timeline:1:30 Amanda's history with ulcerative colitis 3:00 What's an ulcerative colitis flare-up?5:45 How does Amanda's history of chronic illness help with storytelling?7:45 The importance of human connection in media relations8:45 What healthcare stories are resonating with audiences these days?12:00 The loneliness epidemic14:30 Building two-way relationships with reporters17:45 Amanda's concussion20:30 Eating on Zoom calls22:30 The Chronic Boss CollectiveThis episode’s guest:• Amanda Griffith on LinkedIn • Chronic Boss Collective• Bumble PR on XSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!261. Joy and Authenticity in Branding with JJ Nelson of Bergmeyer
27:19||Ep. 261JJ Nelson, Director of Communications at Bergmeyer, joins us to discuss the power of joy in branding, the importance of authenticity, and how Bergmeyer stands out in the design world. He also shares insights on navigating economic shifts, adapting during COVID-19, and his work with SpeakOUT Boston in amplifying LGBTQ+ voices.Key Takeaways:- The importance of joy- Authenticity in branding- How Speak Out Boston empowers LGBTQ+ voicesEpisode Timeline:1:00 The important role that joy plays in JJ's life3:30 How JJ refills his joy bucket5:10 JJ's previous career in casting7:00 Self-awareness is the key to acting9:30 Brands need to be self-aware10:00 How does Bergmeyer set itself apart in the design space?12:30 The importance of culture at Bergmeyer13:30 How is Bergmeyer navigating the current economy?15:30 How did Bergmeyer make it through COVID-19?20:30 The weird way COVID unleased creativity21:30 The current state of the LGBTQ movementThis episode’s guest:• JJ Nelson on LinkedIn• JJ on Instagram• Bergmeyer's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!260. Communications in the World of Education with Kristine Frech
24:58||Ep. 260Kristine Frech is Vice President of Corporate Communications at Amplify, a leading New York City-based curriculum company. Before joining the Amplify team, Frech was the Vice President of National and Strategic Communications at Teach For America (TFA) and served as advisor to then Governor Gina Raimondo as the Governor pursued a universal pre-K program. Here, she shares how to communicate with the education world and reminisces about her work with Governor Raimondo in Rhode Island. Key Takeaways:- Post-pandemic education challenges- Tips for PR in education- Kristine's work with Governor Raimondo of Rhode IslandEpisode Timeline:1:45 Where does Kristine get her passion for education?2:55 How widespread is inequality in education?4:20 Amplify’s mission6:10 Kristine's favorite Amplify curriculum7:45 Amplify's post-pandemic challenges9:45 Amplify's literacy data11:00 Who's Kristine's target audience14:45 Three lessons for someone new to education16:30 Jargon in education18:30 Kristine's favorite memories working with Governor RaimondoThis episode’s guest:• Kristine Frech• Amplify on Instagram • Science of Reading podcast• Beyond My Years podcastSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!259. Unlocking Elite-Level Communications with Anne Green
30:53||Ep. 259Anne Green is the CEO and principal at G&S Integrated Marketing Communications Group. She is passionate about providing counsel to clients in sectors such as healthcare, professional services, and financial services and is an accomplished media trainer and speaking coach. Here, she takes a deep dive into the world of media training and shares the skills that make people great communicators. Key Takeaways:- Media training 101- How COVID drove the need for media training- The mystery of charismaEpisode Timeline:2:00 The most common problems Anne corrects during media training4:00 The importance of creating understanding4:45 Can you teach authenticity?7:15 The importance of self-awareness9:30 How Anne's lifelong love of singing affects her media training12:00 Why do people trail off when speaking?15:15 The mystery of charisma18:20 People who can manage the energy of the room22:00 Has Zoom driven more people to media training26:00 The importance of being heardThis episode’s guest:• Anne Green on LinkedIn• G&S Integrated Marketing Communications GroupSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!258. Authenticity in Leadership with April White of Trust Relations
30:03||Ep. 258April White is the CEO of Trust Relations, which she founded after working for legacy PR firms, including Weber Shandwick, Edelman, and Rubenstein PR. She is also the host of the "PR Wine Down" podcast and an official TEDx speaker. Here, she discusses how she developed the skills to be an authentic leader and why it's essential for agencies to "do what you say before you say what you do." Key Takeaways:- April's approach to leadership- Why leaders should exemplify their brands- Managing assertive and introverted employeesEpisode Timeline:2:00 What April's menagerie of animals taught about leadership5:30 How leaders deal with assertive employees and introverts8:45 How April developed her leadership style10:15 Developing an authenticity in leadership12:30 Tod's aversion to managing people14:00 Do what you say before you say what you do 18:00 Why brands need to engage in two-way conversations20:00 Are brands changing how they respond to negative social media feedback23:45 Why leaders need to exemplify their brands26:00 Lessons April has learned from doing the "PR Wine Down" podcastThis episode’s guest:• Email: April@TrustRealtions.Agency• TrustRelations.Agency• Trust Relations on Instagram257. Navigating a New Age of Scams with Chris Drake of iconectiv
26:52||Ep. 257Chris Drake is the Senior Vice President at iconectiv, where he is responsible for internal and external technology initiatives, including emerging opportunities in mobile content, cybersecurity, and virtualization. Here, Chris explains how scammers are adapting to AI, recent regulations on robocalls, and the rise in text fraud. Key Takeaways:- Scammers are increasingly using text messages instead of robocalls- Understanding the new wave of scam tactics- How scams are affecting businessesEpisode Timeline:1:45 The rise of text scams4:00 How do scammers break into iPhones?6:45 How to protect your smartphones from scammers8:15 How to protect your cryptocurrency10:15 Current government actions against robocalls14:00 Will there be fewer robocalls in 2025?17:00 AI is making it more affordable for scammers to target their victims18:30 Data breaches are helping scammers20:30 Scammers are entering the real world22:00 The Liam Neeson scamThis episode’s guest:• Chris Drake on LinkedIn• iconectiv's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!256. Everyone Needs a Personal Brand with Paige Arnof-Fenn
26:55||Ep. 256Paige Arnof-Fenn is the founder and CEO of global branding and marketing firm Mavens & Moguls, based in Cambridge, Massachusetts. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups, and non-profit organizations. Here, Paige discusses why it's vital for everyone to have a personal brand and how to stay relevant in a constantly changing media landscape. Key Takeaways:- The benefits of tai chi- Why everyone needs a personal brand- Finding your brand's core valuesEpisode Timeline:1:30 Paige's love of tai chi3:00 The benefits of tai chi5:30 Tai chi is a walking meditation6:45 Why everyone needs a personal brand8:00 If you're not online, you're invisible9:00 Pick your platform10:00 How blogs can go wrong12:20 Finding your core values14:45 Your brand is like an artistic voice16:00 Brands are financially valuable17:30 The new importance of humanity 19:45 How does Paige stay relevant?22:00 The importance of awarenessThis episode’s guest:• Paige Arnof-Fenn on LinkedIn• Mavens & MogulsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!