PR 360

Share

The Future is in 5G with Verizon's Kim Ancin

Ep. 8

In This Episode…

5G, it’s the latest G for telecom businesses. Today, we talk with Kim Ancin, Director of Corporate Communications at Verizon, about how they inform and bring awareness around 5G protocols and how marketing messages and strategies are used to get the message out. We also discuss tools to monitor PR efforts, influencer marketing, bringing awareness of 5G to non-tech people, and more! Get excited for the future of 5G and PR!


Time Stamps

●      [01:06] Q1: Are you a coffee or tea drinker?           

●      [01:32] Q2: Are you an iPhone or Android user?                

●      [01:50] Q3: What does your typical day look like for you?   

●      [02:36] Q4: How do you communicate that Verizon has the best 5G?       

●      [03:46] Q5: Is there any initiative to bring awareness about 5G to non-tech people? 

●      [04:44] Q6: How do you get businesses and early adaptors on board with 5G?

●      [05:46] Q7: How does 5G help with the gaming industry?

●      [06:00] Q8: Which content do you use to get people excited for 5G?

●      [07:03] Q9: What is the most beneficial content driving awareness for 5G?

●      [08:55] Q10: What types of tools do you use to monitor your PR efforts?

●      [09:34] Q11: Is Verizon using influencers to get the word out on 5G?

●      [10:12] Q12: Does Verizon use different tiered influencers?

●      [11:29] Q13: Do you listen to podcasts and do you have a favorite one?

●      [11:54] Q14: What are the important skills and traits for people wanting to get into the PR tech industry?

●      [12:49] Q15: Do you have any advice for people wanting to get into this industry?

●      [14:00] Q16: What are you looking forward to in the tech/telecom industry?

●      [14:34] Q17: Final Thoughts


People and Companies, We Mentioned in the Show

●      Learn more about Verizon

●      Kim Ancin was our guest today.


Episode Length: 15:20

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

●      Direct Download: Right-click here [missing data8] and click “Save As” for a direct download.

●      Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

●      If you enjoyed this episode, leave us a review!


Contact Us!

 

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.


Thanks for listening!

More Episodes

7/1/2020

Getting the Right Message Out at the Right Time with City of Lake Forest Jon Volzke

Ep. 24
In This Episode…This week, we talk to Jon Volzke from the City of Lake Forest. We talk about his work as a reporter that has helped him being a PR pro, media relations, live streaming, PR pro becoming gatekeepers, crisis plans, and more! Enjoy! Show Notes●[00:58] Are you a coffee or tea drinker? ●[01:28] What was one of your most memorable news stories? ●[03:05] What led you to switch from being a reporter to a PR pro?●[03:52] How has being a reporter given you an advantage of being a PR pro? ●[04:52] Were there any disadvantages to being a reporter?●[05:31] How did you overcome those disadvantages?●[06:21] What was more difficult, investigating stories or answering questions from reporters?●[09:54] What do you think PR pros do wrong when talking to reporters?●[12:28] Do you think the future of media relations will be talking directly to your constituents through live streaming?●[13:33] PR pros are becoming more of the gatekeepers?●[14:21] Should future PR pros become video editors and audio editors?●[15:45] The news agencies need their PR firm?●[17:00] How do you think PR will change due to recent events?●[18:41] Is being authentic and having the right content the future of PR?●[20:09] Is it more difficult to get the right message out?●[22:21] Do you think there is a cadence for not overwhelming people?●[23:36] Has there been a bigger push to look at or update the crisis plan?●[26:43] You did a crisis plan on the fly?●[28:14] Do you think this pandemic will push the city and agencies for better collaboration?●[29:20] Do you think there will be the death of physical collateral?●[32:07] If you could the PR rep for anyone in history, who would it be? ●[32:58] Final Thoughts?People and Companies, We Mentioned in the Show●Jon Volzke was our guest today. Learn more about the City of Lake Forest.Episode Length: 34:14Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
6/23/2020

Discussing How the PR Field is Changing with Ron Culp

Ep. 23
In This Episode…This episode of PR 360 we get to talk to Ron Culp. He is pracademic and had a great career leading several Fortune 500 companies communication teams and initiatives.We talk about crisis comm, podcasting, and live streaming for businesses, universities transitioning to digital, and more! Show Notes●[01:05] Are you a coffee or tea drinker? ●[02:56] How hard was it to make a transition from reporter to a PR pro?●[04:40] What was the secret behind your most successful campaign?●[07:07] Having a limited budget did that help train yourself to work with what you have? ●[08:24] How have universities kept up with the PR industry?●[09:40] Are there some weaknesses that universities and professors have when it comes to teaching the next generation of PR pros?●[10:40] Could using online learning be a tool to help students use live streaming professionally?●[14:37] What are some mistakes leaders make when creating the messaging strategy?●[18:28] What are some of the most important metrics that senior management should care about?●[19:41] Has podcasting and live streaming changed the way that PR pros communicate to their customers?●[20:36] Has recent events changed the way PR pros message to their customers?●[23:21] Could there be a bigger push for employee influencers?●[25:21] Has there been a negative aspect of doing online meetings and has it damaged relationships for PR pros?●[27:41] Is there a bigger need for crisis comm because of the recent events?●[29:03] What changes do you want to see in the PR industry?●[30:33] What advice do you have for students wanting to get into the PR field?●[31:31] Final thoughts? People, Games, and Companies, We Mentioned in the Show●Ron Culp was our guest today.Episode Length: 32:41Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
6/17/2020

Pivot and Planning for the Future of PR with Ragan Communications and PR Daily’s Editor Ted Kitterman

Ep. 22
In This Episode…This week on PR 360 we talk to Ragan Communication and PR Daily’s Editor Ted Kitterman. We talk about the PR industry, crisis comms, digital content creation, and how to message during and post-pandemic crisis. If you are stuck or need tips on how to avoid this episode is for you!Show Notes●[01:03] Are you a coffee or tea drinker? ●[01:25] What’s the bird’s eye view of the PR industry?●[03:12] Do you think we will see more live streaming and podcast from companies moving forward?●[03:44] Do you see PR pros becoming more digital content creators? ●[04:43] Do you think PR pros have had to brush up on their crisis comm plans?●[05:59] Do you have any tips for PR pros to maintain their relationships with the lockdown?●[07:28] Should PR pro pivot to message about the community?●[09:27] How should PR pro update their crisis plans, any tips?●[10:31] Do you think 2020 will make collateral all digital?●[11:39] How should PR pro message about post-COVID or reopening?●[13:58] Employee relations would be beneficial for PR pros?●[14:38] Do you think companies should have both internal and external podcasts and live streaming content?●[15:35] What do you think the future of PR looks like?●[17:28] Recent events have shown how important PR is for businesses?●[18:09] Final thoughts People, Games, and Companies, We Mentioned in the Show●Ted Kitterman was our guest today. Learn more about Ragan Communications and PR Daily.Episode Length: 19:02Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!