PR 360

Share

Keeping up with the Changing Media Landscape with Tracy Lamourie

Ep. 81
In This Episode…

We talk with Tracy Lamourie about coffee, tea, podcasting, Clubhouse, media relations, live streaming, and more! If you’re looking or are in the entertainment industry this is the episode for you!

 

Show Notes

·      [00:44] Are you a coffee or tea drinker?

·      [02:40] Can you give a brief overview of your expertise?

·      [03:47] What are things that PR pros need to make in these changing times?

·      [06:28] Should PR pros use something like an RSS reader to easily find information?

·      [08:18] What changes are coming in the media landscape?

·      [12:23] How can PR pro utilize the segmentation of audio content?

·      [13:45] Can media professionals use Clubhouse for interesting behind the scenes look at things?

·      [15:30] Is this a pivot for media professionals to look at?

·      [18:38] Should PR pros also focus on the live streaming?

·      [23:54} Should we be rethinking media relations?

·      [24:41] Are PR pros slowly becoming the journalist?

·      [26:57] Maybe the media landscape is changing to be more platform-specific when pitching ideas to the media?

·      [31:41] Fun question: If you could create any new streaming service what would it be?

·      [33:20] Final thoughts

People and Companies, We Mentioned in the Show

·      Tracy Lamourie was our guest today.


Episode Length: 34:29

Thanks so much for tuning in. Join us again next week for another episode!

Download Options

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!


Contact Us! 

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

 

Thanks for listening!

More Episodes

9/21/2022

Getting Personal on Personal Branding with Christine Gritmon

Ep. 139
In This Episode…This week, we talk about personal branding with Christine Gritmon, a personal branding expert and senior editor of the Social Media Pulse Community. Learn how you should start your personal brand, what things to avoid, and more in this episode!Episode Timeline·      00:56 - Are you a coffee or tea drinker?·      01:09 - Are there any specific coffees that you like?·      01:44 - Can you summarize your expertise to our listeners?·      02:17 - What are the benefits of crafting a personal brand?·      03:53 - How should someone craft their personal brand?·      06:08 - The toughest questions are figuring out the "why?"·      08:17 - Should you add the "why" to choosing social media platforms?·      10:17 - Even podcasters, in the beginning, hate the sound of their voice.·      11:00 - It's always the first time you start it buys you.·      11:25 - What mistakes should people avoid with their personal brands?·      13:32 - Just like podcasts, your personal brand should have a niche.·      15:42 - Do you recommend any tools for content?·      21:03 - Recommend Davinci Resolve free version.·      22:37 - Subscription models·      23:13 - Finding alternatives to Adobe suite.·      24:43 - Should you create a persona for your personal brand?·      28:16 - Nobody likes perfect characters, so you should not be perfect?·      29:28 - Using Joseph Campbell's Hero's Journey.·      34:56 - Discern when and how you should apologize.·      37:11 - What do you think personal branding is going to look like in the next five years?·      41:43 - Discussing Web3·      42:12 - Being careful with cryptocurrency·      43:11 - Fun question: If you had nothing to do all day, how would you relax?·      45:33 - Where can people find you online?·      46:02 - Final thoughts Our Guest Today:·     Christine Gritmon was our guest today.Download Options:·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·      If you enjoyed this episode, leave us a review!Contact Us:●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!
9/14/2022

The Healthy Side of Healthcare Communications with Pearson Brown

Ep. 138
In This Episode…In this week’s PR 360, we talk with Pearson Brown about content, Google Search changes, video, events, social audio, and more! A little about Pearson: Pearson has more than 20 years of experience in public relations and marketing for companies and clients in a variety of industries, from advertising and media to technology and nonprofits, with a heavy focus on health and wellness. Currently, Pearson is Director of Marketing and Communications for health and wellness advertising agency Abelson Taylor. Previously Pearson served as Director of Communications for Vibrent Health, Vice President of HealthWell PR, Vice President of PMBC Group, Vice President of WorldBed Studios, Director of Technology and Digital Lifestyle for Allison & Partners/Los Angeles, and Director of Health Care for CarryOn Communication.   Episode Timeline·      01:06 - Are you a coffee or tea drinker?·      02:26 - Can you summarize your expertise?·      03:30 - Have we seen a change in the health and wellness industry?·      04:59 - What messaging has been resonating with your target audience?·      07:27 - The snake oil effect? 08:32 - It's all about the wording?·      09:15 - What has been the most impactful content?·      10:30 - Internal comms were in the limelight for the past two years?·      11:56 - What have you seen for video content?·      13:14 - Do you see a transition from links to quality content?·      14:37 - Is this Google's way of combating low-quality content?·      15:14 - How have events changed in your industry?·      16:53 - Are you going to see events including LinkedIn audio?·      18:56 - Social audio is a niche?·      19:59 - Could healthcare brands use short or long videos?·      20:55 - Fun question: If you could create a health and wellness company, what would you create?·      23:17 - Where can people find you online?·      23:31 - Final thoughts Our Guest Today:·     Pearson Brown was our guest today.Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·      If you enjoyed this episode, leave us a review!Contact Us! ●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!
9/7/2022

Getting to the Nuts and Bolts of SEO with Eric Seropyan

Ep. 137
In This Episode…Search engine optimization is an important tool for your business' success and learning how to do it well is a science and an art. This week, we talk about SEO, GA4, video search, link building, and more with Eric Seropyan!Eric Seropyan is an SEO and SEM expert and founder of ThisIsMySouthBay.com. Eric’s expertise is unique in that he specializes in both international and hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web. Episode Timeline·      [01:05] Are you a coffee or tea drinker?·      [01:10] Any favorite brands?·      [01:51] Can you summarize your expertise?·      [02:36] Can you give a brief overview of what SEO is all about?·      [03:59] Can you tell us the difference between UA and GA4?·      [06:05] Does GA4 combine mobile and desktop searches?·      [07:27] What has changed in SEO in the past year?·      [09:56] Should PR pros start to care about video searches?·      [12:17] Will Google separate searches into shorts and longs (video)?·      [14:39] How can small businesses create effective strategies?·      [13:25] How can PR pros be effective at link building?·      [15:43] Should PR pros care about Google My Business pages?·      [17:37] How has the slow elimination of cookies changed SEO?·      [18:53] Could the blockchain help with tracking?·      [19:49] What's your opinion on the other SEO companies?·      [23:06] What is the future of SEO look like?·      [23:56] Will SEO get more content based?·      [25:51] If you could create a new way of doing SEO, what would it be?·      [26:41] Where can people find you?·      [27:31] Final thoughtsOur Guest Today:·     Eric Seropyan was our guest today.Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·      If you enjoyed this episode, leave us a review!Contact Us! ●     If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!