PR 360

Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters. Key Takeaways:- TENET Consultancy's secret 'sauce'- Ekaette's work with the Harlem Globetrotters- How DEI efforts can fall shortEpisode Timeline:1:20     The four-step process for brand transformation4:15    The “sauce” that sets TENET apart5:45    Ekaette's work with the Harlem Globetrotters9:00    How to build strong partner relationships10:28 How The A Pledge is helping diversity in advertising13:00 Moving beyond performative DEI actions 15:00 Legal pushback against DEI16:48 Tangible successes in advertising diversity18:45 Advice for women in PR and marketing20:34 Ekaette on thought leadershipThis episode’s guest:• TENET on LinkedIn• LinkedIn Ekaette KernSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.Key Takeaways:- Andrew's transition from news reporter to PR- The future of digital humans- Understanding the Internet of ThingsEpisode Timeline:1:30     Why Andrew left his career as a news reporter4:00    Tod's thoughts on media fatigue5:15    The future of journalism9:00    Andrew's favorite interviews11:00  Tod's interview with Jane Goodall12:30  GRC's new client, Uneeq13:30   How Uneeq is creating digital humans15:00  Applications for AI digital humans19:00  How Andre stays to date on the world of big tech21:54  Understanding IoT and its importanceThis episode’s guest:• Andrew Ellison on LinkedIn• Global Results CommunicationsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR.Key Takeaways:- The history of the launch of SeaWorld Texas (now SeaWorld San Antonio)- Promoting a theme park for kids with special needs- Lesson learned over 50 years in PREpisode Timeline:0:30  Former guest Chuck Cureau on Bob McCullough4:00    The launch of SeaWorld Texas6:30    How Bob helped promote the new theme park8:30    How SeaWorld divided America into four separate markets12:00 How the new theme park helped boost San Antonio's profile13:15 The PR challenges of operating a theme park15:00 Developing relationships with local reporters18:00 The Southwest Shamu plane23:00 Morgan's Wonderland: the world's only theme park for people with special needs28:45 Communicating with special needs communities31:00 The biggest lesson Bob has learned over 50 years in PRThis episode’s guest:• Bob McCullough• Morgan's website Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.Key Takeaways:- Using the tech stack to help clients- How companies can prepare for their 'PR moment'- Navigating changes in the media landscapeEpisode Timeline:1:30    PR in a changing world2:00    TaleSplash's mission and client focus3:45    The impact of social media on PR8:00    Leveraging the modern tech stack in PR10:45 Navigating changes in traditional news outlets13:00 The rise of affiliate marketing in PR13:50 The Potato Farmer story16:30 How organizations can prepare for their "PR moment"20:00 Authenticity in thought leadershipThis episode’s guest:• Amy Jackson on LinkedIn• TaleSplash on X• TaleSplash's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology.Key Takeaways:- The role of barcodes in global trade- Mike's role in the advent of Bluetooth technology- The future of space travelEpisode Timeline:1:00 The most fascinating thing happening in space exploration3:30 The economics of space travel6:30 Innovations in space propulsion9:30 The future of Mars exploration11:30 The Pale Blue Dot14:30 The current state of AI 17:30 AI's impact on the economy21:00 The evolution of GS1 codes 24:30 The role of AI and barcodes in global trade28:30 The genesis of Bluetooth technologyThis episode’s guest:• Mike on Twitter• Mike on LinkedIn• Email MWehrs@unidata-global.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Jacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world.Key Takeaways:- The evolution of luxury marketing- Latest trends in high-end spirits- The importance of 'Big Sky' thinkingEpisode Timeline:2:00 How should we talk about luxury in 2024?4:15 How AI can make luxury experiences more personal5:00 AI integration in hospitality7:00 How to update messaging with legacy brands8:30 The importance of authenticity with luxury brands10:00 How luxury brands have evolved since the '80s11:00 How Evins uses 'Big Sky' thinking 14:40 Latest trends in high-end spirits17:30 Which spirits are having a "moment" right now?18:50 Advice for grad students21:00 The importance of continual learning22:00 Jaqueline's approach to thought leadershipThis episode’s guest:• Evins PR on Instagram and LinkedIn• Jaqueline Long on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting. Key Takeaways:- How to make a great podcast appearance- Finding the right guests for the right podcasts- Creating your podcast pitchEpisode Timeline:1:30 How does Liz find the right shows for her clients?3:45 Audience composition beats size5:45 Tod's Velvet Underground analogy6:15 How to prep clients without podcast experience?7:00 The benefits of content repurposing7:30 The importance of being authentic9:30 Male and female guests can be a little different11:00 Liz's client hits it out of the park14:30 Is true crime on the way out?15:50 How "podcast voice" happens17:30 Creating a compelling storyline and messaging20:00 Identifying the key problem21:00 Liz's dating site success story24:45 Does Gen Z listen to podcasts?26:30 Finding time to listen to podcasts28:30 The future of podcastingThis episode’s guest:• Liz Brooks on LinkedIn• Liz at Interview ValetSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing, and business development. Here, he discusses Captjur’s new platform, JunkGrab, and the gig economy's future.Key Takeaways:- Captjur's gig economy platform- The future of the gig economy- How AI will affect the job marketEpisode Timeline:1:30 An overview of JunkGrab2:50 Captjur's gig economy platform3:45 Why was junk hauling a great opportunity?5:45 How JunkGrab benefits haulers7:00 How gyms are joining the gig economy9:00 The gig economy is the future10:00 Lawmakers and the gig economy12:45 The emergence of autonomous vehicles14:00 Advertising in autonomous vehicles17:00 Autonomous cars need better PR19:30 Flying cars may be in our future23:40 AI integration in fast food25:00 How AI will affect jobsThis episode’s guest:• Bob Bilbruck on LinkedIn• JunkGrab’s website• Captjur's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!