PR 360

Thought leadership was a significant theme on "PR 360 " throughout 2024. So, to close out the year, we gathered insights on the subject from a diverse group of guests from every facet of the PR industry. Recognizing that we can all use some help expressing our ideas, we've compiled 10 of our favorite tips and tactics to help inspire even better thought leadership throughout the PR and beyond in 2025.Key Takeaways:- What thought leadership means to 10 "PR 360" guests- How to be a better thought leader- Things thought leaders get wrongEpisode Timeline:2:10    April White, CEO and founder of Trust Relations3:20     Louis K. Gump. president of Cambian Solutions5:20    Gini Dietrich, founder of the influential Spin Sucks blog8:40    Amanda Proscia, COO and Co-Founder of Lightspeed Public Relations/Marketing10:00  Grace Keith Rodriguez, CEO of Caliber Corporate Advisers12:10 Dominick Miserandino, founder of TheCelebrityCafe.com14:00 Dana Maruffo, Senior Manager of Global PR and Communications for BigCommerce17:00 Jacqueline Long, President of Evins PR18:45 Amy Jackson, founder of TaleSplash21:10 Ekaette Kern, CEO and Head of Brand Consulting at TENET ConsultancySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Jonathan Baker is the head of M and A at Punctuation, a small advisory practice that helps firms with positioning, lead generation, benchmarking, valuation, and succession planning. Here, he shares the inside scoop on how to sell an agency and determine its worth. We also discuss two topics near and dear to Jonathan's heart: Australian shepherds and craft beer. Key Takeaways:- Common mistakes in creative firms- When to sell an agency- How to evaluate your agencyEpisode Timeline:1:15 The perils of living with an Australian shepherd2:30 How Punctuation helps media companies with positioning and benchmarking4:00 Considering the owner's lifestyle during the M and A process5:00 Selling a business to the right person6:45 Is there a common positioning pivot agencies are making these days?7:15 The importance of finding your niche8:30 How expertise affects pricing 9:10 The biggest mistakes creative firms are making these days10:15 How an owner's role evolves over time 12:35 When is it time to sell?15:15 The emotional toll of the M and A process17:45 The importance that EBITA plays in the evaluation 19:30 Jonathan's favorite craft brewThis episode’s guest:• Jonathan Baker• Get free resources at Punctuation.com/PR360Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Wing Lam is the eldest of the three founding brothers of Wahoo’s Fish Taco, with over 30 years of experience in the restaurant industry. Beyond business, Wing is actively engaged in philanthropy, serving on the boards of organizations like Share Our Strength and the Surfrider Foundation. On his fourth “PR 360” appearance, he discusses what it means to live the Wahoo's Way, shares the secret of Mr. Lee's sauce, and discusses current restaurant business trends. Key Takeaways:- The latest from the Cali Love Drop- What it means to live the "Wahoo's Way"- The rise in popularity of Asian foodEpisode Timeline:1:50 The mystery of Wahoo's amazing Mr. Lee's sauce3:50 What does it mean to live the Wahoo's Way?7:50 Has Kelly Lam's mindfulness rubbed off on Wing?9:15 How food affects your sense of being10:00 Accepting the challenges of life12:00 Current trends in the restaurant business14:15 Filipino food is becoming more popular16:20 A new food offering at Wahoo's17:15 The state of the Beach Boys' collaboration18:40 The latest news with the Cali Love Drop20:10 Did 2024 turn out as expected?24:45 Tod's old job with Frosty, Heidi and FrankThis episode’s guest:• Wing Lam on LinkedIn• @WahoosWing• Email: Wing.Lam@Wahoos.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Lizzy Bilasano is the Vice President and Head of Creative strategy at Whalar Group, a company built for the creator economy to inspire a new order in the marketing, advertising, and media landscape. Lizzy also once ran operations and marketing for a dance company while simultaneously being an active company dancer and student. Here, she shares how creators can build communities and how Whalar Group puts creators at the center of its projects.Key Takeaways:- Lizzy’s journey from dancer to creative strategist- How to merge misfit ideas into something new- Why creators should co-create with their audiencesEpisode Timeline:1:30    How did Lizzy go from being a dancer to a creative strategist?3:15    Creators are characters5:15    How Lizzy merges misfit ideas to create something new8:30    How does Lizzy find niche creators10:35 Whalar Group's 4 C's12:00 Creators need to build spaces for their audiences16:15 What separates Whalar Group from the competition?17:42 Keeping up with creator trends20:15 Creators should co-create with their audience21:30 Lizzy's social media dietThis episode’s guest:• Lizzy Bilasano on LinkedIn• Whalar Group's websiteSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that builds customized, high-impact, integrative mindfulness and wellness programs for individuals and corporations. Here, she discusses the birth of her company and how mindfulness can positively affect workplaces.Key Takeaways:- Kelly’s transition from construction to wellness - The benefits of mindfulness in the workplace- The power of gratitudeEpisode Timeline:1:45    Kelly's wellness journey4:00    How a silent auction changed Kelly's life5:00     How to become a yoga instructor6:30     The hard part about teaching yoga8:30     Wellness for gamers9:30    Showing ROI for wellness11:05  The Whole Purpose’s class offerings 13:30 Where does mindfulness start?15:10 The importance of gratitude18:00 What are people looking for help with?19:30 New trends in wellness practices21:50 Common pushback Kelly gets from potential clientsThis episode’s guest:• Kelly Lam • The Whole Purpose's website• Email: Info@TheWholePurpose.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters. Key Takeaways:- TENET Consultancy's secret 'sauce'- Ekaette's work with the Harlem Globetrotters- How DEI efforts can fall shortEpisode Timeline:1:20     The four-step process for brand transformation4:15    The “sauce” that sets TENET apart5:45    Ekaette's work with the Harlem Globetrotters9:00    How to build strong partner relationships10:28 How The A Pledge is helping diversity in advertising13:00 Moving beyond performative DEI actions 15:00 Legal pushback against DEI16:48 Tangible successes in advertising diversity18:45 Advice for women in PR and marketing20:34 Ekaette on thought leadershipThis episode’s guest:• TENET on LinkedIn• LinkedIn Ekaette KernSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.Key Takeaways:- Andrew's transition from news reporter to PR- The future of digital humans- Understanding the Internet of ThingsEpisode Timeline:1:30     Why Andrew left his career as a news reporter4:00    Tod's thoughts on media fatigue5:15    The future of journalism9:00    Andrew's favorite interviews11:00  Tod's interview with Jane Goodall12:30  GRC's new client, Uneeq13:30   How Uneeq is creating digital humans15:00  Applications for AI digital humans19:00  How Andre stays to date on the world of big tech21:54  Understanding IoT and its importanceThis episode’s guest:• Andrew Ellison on LinkedIn• Global Results CommunicationsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR.Key Takeaways:- The history of the launch of SeaWorld Texas (now SeaWorld San Antonio)- Promoting a theme park for kids with special needs- Lesson learned over 50 years in PREpisode Timeline:0:30  Former guest Chuck Cureau on Bob McCullough4:00    The launch of SeaWorld Texas6:30    How Bob helped promote the new theme park8:30    How SeaWorld divided America into four separate markets12:00 How the new theme park helped boost San Antonio's profile13:15 The PR challenges of operating a theme park15:00 Developing relationships with local reporters18:00 The Southwest Shamu plane23:00 Morgan's Wonderland: the world's only theme park for people with special needs28:45 Communicating with special needs communities31:00 The biggest lesson Bob has learned over 50 years in PRThis episode’s guest:• Bob McCullough• Morgan's website Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!