PR 360


Getting the Most Out of Your Strategic Internal Communications with Inner Strength Communication Inc’s Priya Bates

Ep. 62
In This Episode…

We talk with Inner Strength Communication Inc’s Priya Bates about internal communications. During the last year, we’ve seen a shift to make sure employees working from home are connected to the company and their employees. We discuss what that looks like, what content to use, and how to get the most of your internal comms.

Show Notes

·      [00:58] Can you give us a brief rundown about your expertise?               

·      [01:32] Are you a coffee or tea drinker?                

·      [02:08] How have internal comms changed over the years?                      

·      [02:48] Internal comms was nice to have if we have the time?         

·      [03:06] How do you get the most engagement out of your internal comms?

·      [06:20] Should businesses be using virtual happy hours and other fun events with their internal comms?

·      [09:27] Should businesses be utilizing podcasts for their internal comms?

·      [12:05] Podcasts are a break from everything else, would you agree?

·      [12:56] What did 2020 teach you about strategic comms?

·      [15:03] Do you see companies in 2022 doing a better job at internal comms?

·      [17:43] Do you see those 72% acting on what they say?

·      [19:02] How has branding changed from this year to last year?

·      [21:11] How big is the push for authentic branding?

·      [25:18] What do the challenges look like for PR pros in 2021 and 2022?

·      [27:42] You almost have to have two comm plans, one for external and one for internal?

·      [28:36] If you could create any award what would it be?

·      [29:50] Final thoughts

People and Companies, We Mentioned in the Show

·      Priya Bates was our guest today. Learn more about Inner Strength Communication Inc.

Episode Length: 32:43

Thanks so much for tuning in. Join us again next week for another episode!

Download Options

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!

Contact Us! 

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

Thanks for listening!


More Episodes


How to Practice Thought Leadership with Annie Scranton of Pace PR

Ep. 162
Annie Scranton is an expert in thought leadership and the owner of Pace PR, which represents a diverse roster of clients, including Hint Water, Fast Company, Albert, and ConsenSys. Before forming Pace PR, Annie worked for nearly a decade as a television producer, booking for major networks such as CNN, Fox News, CNBC, and MSNBC. Here, she shares how people in any industry can become thought leaders and gives some valuable tips on how to help make it happen.Key Takeaways:- Thought leadership 101.- People in all fields can become thought leaders.- How to get started practicing thought leadership.- Getting discovered as a thought leader.Episode Timeline1:30 What is thought leadership?2:30 How can businesses benefit from thought leadership?4:30 How can business owners "widen the net" and become thought leaders in tangentially related fields?7:00 Why thought leadership can be a big win in almost any field.7:30 Essential tips for growing in thought leadership.8:00 Why LinkedIn is a great place to practice thought leadership.10:30 Turning LinkedIn posts into opportunities to get third-party endorsements.11:35 When do attempts at thought leadership fail?14:00 Should brands align themselves with politics?16:00 Does "fake it 'til you make it" work in thought leadership?17:30 How do producers find thought leaders?19:15 How can thought leaders get discovered?21:00 How has her experience as a journalist become a "superpower" as a PR person?23:00 What's Pace PR looking forward to in 2023? This episode’s guest:•     Annie Scranton•     Find Pace PR online at Subscribe and leave a 5-star review: Us! •     Join the conversation by leaving a comment!•     Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

STEM is for Everyone with 'Galactic Gal' Camille Elizabeth Bergin

Ep. 161
Camille Elizabeth Bergin is an aerospace engineer and science communicator known as @TheGalacticGal on social media, where she has earned over half a million followers. Here, we discuss how Bergin is working to make STEM education more inclusive by breaking down barriers to entry and encouraging young people to pursue their passions. Key Takeaways:- You don’t have to be a rocket scientist to have a career in STEM.- How to talk to kids about STEM.- Why space is vital to life on Earth.- How to increase STEM participation.Episode Timeline2:30 What are the biggest barriers preventing young people from getting into stem?4:30 You don’t have to be a genius to work in STEM.6:40 What inspired Camille to get into STEM?9:30 How are creativity and STEM interconnected?11:30 Camille's biggest "a-ha!" moments.14:00 How can we increase STEM participation?15:40 How do diverse voices make projects better?17:30 Camille's dos and don'ts for social media.20:30 How important is communication in STEM fields?22:15 Why space is important for life on Earth.25:10 What are gas stations in space?This episode’s guest:•            Camille Elizabeth Bergin•            Follow her on all socials @TheGalacticGalSubscribe and leave a 5-star review: Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Cahill Camden on the State of Web3 and Getting More Press with Less Effort

Ep. 160
Our guest is Cahill Camden, the CEO of Digital Vision Media Group, an agency that helps Web3 and technology companies optimize growth. Here, he shares his thoughts on the positive things happening in the world of blockchain and how to steer clear of the hype. Later, he explains his latest startup, Press Jockey—a tool that allows businesses to get up to five times more press, with 90% less effort. Key Takeaways:- How to focus on the fundamentals in the rapidly changing Web 3.0 world.- The practical benefits of blockchain technology.- The positive developments in the blockchain world.- How Press Jockey streamlines the press request process.Episode Timeline1:34 Cutting through the hype of Web 3.0.3:40 How PR can bridge the gap between the mainstream and Web 3.0.6:17 What are some good things happening in blockchain tech that will appeal to the mainstream?8:34 What doesn't the public know about blockchain technology?13:00 Did inexperienced investors damage the crypto market?14:30 What is Press Jockey?21:30 How is Press Jockey working with journalists to make more connections?24:00 How to get started with Press Jockey for free.This episode’s guest:•            Cahill Camden is the CEO of Digital Vision Media Group•            Sign up at PressJockey.comSubscribe and leave a 5-star review: Us!•            Join the conversation by leaving a comment!