PR 360

5/20/2020

Get the Best Advice for Media Training and Crisis Comm from CommCore’s Andy Gilman

Ep. 18

In This Episode…

Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches.

Time Stamps

● [01:06] Are you a Coffee or tea drinker?

● [01:57] Tell our listeners a little about CommCore?

● [02:35] Did you help manage the Tylenol crisis?

● [04:32] What are the biggest pain points for PR pros in 2020?

● [06:24] Have you seen the message pivoting from selling a product to community building?

● [08:35] Do you think PR pros are getting reacquainted with their crisis plan?

● [12:16] How does someone start to write a crisis plan?

● [14:19] Is there some type of quick way to create a crisis plan in a crisis?

● [16:12] Do you think have templates for the major social media platforms good for a crisis plan?

● [17:47] Should you have multiple templates for the same crisis?

● [18:30] Is live streaming and podcasting going to be part of the crisis plan?

● [20:44] Live streaming becoming a bigger part of the PR messaging plan.

● [21:30] How has 2020 brought crisis comm to the forefront?

● [23:54] Do you think media training will now include live streaming?

● [25:36] What are some common mistakes people make when talking to the media?

● [29:09] Do you think this is the right time for non-profits, governments, pharma cos, and tech companies to step up their PR presence?

● [30:59] Fun Question: Are there any odd ways you stop yourself from saying verbal crutches?

● [33:21] Final thoughts?

People and Companies, We Mentioned in the Show

● Learn more about CommCore

● Andy Gilman was our guest today.

Episode Length: 34:52

Thanks so much for tuning in. Join us again next week for another episode!

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