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Discussing the Nuance of Brand Credibility with Flackable’s President Brian Hart

Ep. 107
In This Episode…

We talk with Brian Hart about reputation management. In a society full of new controversies every week, brands need to walk a fine line between adding to the conversation and staying away from controversies. We talk about how to maintain an excellent reputation and what to do when things go bad.

 

Show Notes

·      [01:17] Are you a coffee or tea drinker?

·      [02:32] Can you summarize your expertise?

·      [04:03] What have been the bigger themes in brand credibility?

·      [07:03] How can brands avoid that credibility hit?

·      [09:30] How do brands stay on top of everything and keep a good standing online?

·      [12:47] What’s going to be the biggest threat to credibility?

·      [15:48] Is there any way for brands to avoid cancel culture?

·      [18:14] Is social good and cancel culture leading us into a more neutral stance?

·      [20:08] Should PR pros create a credibility plan?

·      [29:42] Do you have any other tips for brands to keep their credibility good?

·      [33:31] Fun question: If you could create a tool to make brand credibility easy, what features would it have?

·      [37:04] Final thoughts


People and Companies, We Mentioned in the Show

·      Brian Hart was our guest today. Learn more about Flackable.


Episode Length: 38:50

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