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Discussing How the PR Field is Changing with Ron Culp

Ep. 23

In This Episode…

This episode of PR 360 we get to talk to Ron Culp. He is pracademic and had a great career leading several Fortune 500 companies communication teams and initiatives. We talk about crisis comm, podcasting, and live streaming for businesses, universities transitioning to digital, and more!


Show Notes

●      [01:05] Are you a coffee or tea drinker?                   

●      [02:56] How hard was it to make a transition from reporter to a PR pro?               

●      [04:40] What was the secret behind your most successful campaign?                    

●      [07:07] Having a limited budget did that help train yourself to work with what you have?

●      [08:24] How have universities kept up with the PR industry?

●      [09:40] Are there some weaknesses that universities and professors have when it comes to teaching the next generation of PR pros?

●      [10:40] Could using online learning be a tool to help students use live streaming professionally?

●      [14:37] What are some mistakes leaders make when creating the messaging strategy?

●      [18:28] What are some of the most important metrics that senior management should care about?

●      [19:41] Has podcasting and live streaming changed the way that PR pros communicate to their customers?

●      [20:36] Has recent events changed the way PR pros message to their customers?

●      [23:21] Could there be a bigger push for employee influencers?

●      [25:21] Has there been a negative aspect of doing online meetings and has it damaged relationships for PR pros?

●      [27:41] Is there a bigger need for crisis comm because of the recent events?

●      [29:03] What changes do you want to see in the PR industry?

●      [30:33] What advice do you have for students wanting to get into the PR field?

●      [31:31] Final thoughts?


People, Games, and Companies, We Mentioned in the Show

●      Ron Culp was our guest today.


Episode Length: 32:41

Thanks so much for tuning in. Join us again next week for another episode!


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