PR 360

Lizzy Bilasano is the Vice President and Head of Creative strategy at Whalar Group, a company built for the creator economy to inspire a new order in the marketing, advertising, and media landscape. Lizzy also once ran operations and marketing for a dance company while simultaneously being an active company dancer and student. Here, she shares how creators can build communities and how Whalar Group puts creators at the center of its projects.Key Takeaways:- Lizzy’s journey from dancer to creative strategist- How to merge misfit ideas into something new- Why creators should co-create with their audiencesEpisode Timeline:1:30    How did Lizzy go from being a dancer to a creative strategist?3:15    Creators are characters5:15    How Lizzy merges misfit ideas to create something new8:30    How does Lizzy find niche creators10:35 Whalar Group's 4 C's12:00 Creators need to build spaces for their audiences16:15 What separates Whalar Group from the competition?17:42 Keeping up with creator trends20:15 Creators should co-create with their audience21:30 Lizzy's social media dietThis episode’s guest:• Lizzy Bilasano on LinkedIn• Whalar Group's websiteSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that builds customized, high-impact, integrative mindfulness and wellness programs for individuals and corporations. Here, she discusses the birth of her company and how mindfulness can positively affect workplaces.Key Takeaways:- Kelly’s transition from construction to wellness - The benefits of mindfulness in the workplace- The power of gratitudeEpisode Timeline:1:45    Kelly's wellness journey4:00    How a silent auction changed Kelly's life5:00     How to become a yoga instructor6:30     The hard part about teaching yoga8:30     Wellness for gamers9:30    Showing ROI for wellness11:05  The Whole Purpose’s class offerings 13:30 Where does mindfulness start?15:10 The importance of gratitude18:00 What are people looking for help with?19:30 New trends in wellness practices21:50 Common pushback Kelly gets from potential clientsThis episode’s guest:• Kelly Lam • The Whole Purpose's website• Email: Info@TheWholePurpose.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters. Key Takeaways:- TENET Consultancy's secret 'sauce'- Ekaette's work with the Harlem Globetrotters- How DEI efforts can fall shortEpisode Timeline:1:20     The four-step process for brand transformation4:15    The “sauce” that sets TENET apart5:45    Ekaette's work with the Harlem Globetrotters9:00    How to build strong partner relationships10:28 How The A Pledge is helping diversity in advertising13:00 Moving beyond performative DEI actions 15:00 Legal pushback against DEI16:48 Tangible successes in advertising diversity18:45 Advice for women in PR and marketing20:34 Ekaette on thought leadershipThis episode’s guest:• TENET on LinkedIn• LinkedIn Ekaette KernSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Joe Tannorella co-founded PodEngine.ai in 2023 to create a database where people can search millions of podcast transcriptions. Pod Engine helps agencies and marketers with everything from guest booking to competition monitoring. Here, Joe discusses the myriad ways Pod Engine’s robust database has helped everything from agencies to NHL teams. Key Takeaways:- Creating the world’s most advanced podcast search engine- Innovative ways organizations can use Pod Engine’s database- How Joe caught Richard Branson’s attentionEpisode Timeline:1:00    Unlocking podcast knowledge through Pod Engine5:00    Pod Engine is an excellent resource for information           6:00    How to use Pod Engine to book podcast guests09:45 Innovative ways that Pod Engine can be used10:50 How an NHL team is using Pod Engine12:00 Pod Engine allows organizations to monitor the competition14:30 Getting caught up from the advent of podcasting15:50 Current trends in podcasting20:00 Joe's Point of Light Award21:00 How Joe enlisted Richard Branson's help for a best man speechThis episode’s guest:• Joe Tannorella on LinkedIn • PodEngine.ai• Ping Joe for a free month's subscription at Joe@PodEngine.aiSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.Key Takeaways:- Andrew's transition from news reporter to PR- The future of digital humans- Understanding the Internet of ThingsEpisode Timeline:1:30     Why Andrew left his career as a news reporter4:00    Tod's thoughts on media fatigue5:15    The future of journalism9:00    Andrew's favorite interviews11:00  Tod's interview with Jane Goodall12:30  GRC's new client, Uneeq13:30   How Uneeq is creating digital humans15:00  Applications for AI digital humans19:00  How Andre stays to date on the world of big tech21:54  Understanding IoT and its importanceThis episode’s guest:• Andrew Ellison on LinkedIn• Global Results CommunicationsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR.Key Takeaways:- The history of the launch of SeaWorld Texas (now SeaWorld San Antonio)- Promoting a theme park for kids with special needs- Lesson learned over 50 years in PREpisode Timeline:0:30  Former guest Chuck Cureau on Bob McCullough4:00    The launch of SeaWorld Texas6:30    How Bob helped promote the new theme park8:30    How SeaWorld divided America into four separate markets12:00 How the new theme park helped boost San Antonio's profile13:15 The PR challenges of operating a theme park15:00 Developing relationships with local reporters18:00 The Southwest Shamu plane23:00 Morgan's Wonderland: the world's only theme park for people with special needs28:45 Communicating with special needs communities31:00 The biggest lesson Bob has learned over 50 years in PRThis episode’s guest:• Bob McCullough• Morgan's website Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.Key Takeaways:- Using the tech stack to help clients- How companies can prepare for their 'PR moment'- Navigating changes in the media landscapeEpisode Timeline:1:30    PR in a changing world2:00    TaleSplash's mission and client focus3:45    The impact of social media on PR8:00    Leveraging the modern tech stack in PR10:45 Navigating changes in traditional news outlets13:00 The rise of affiliate marketing in PR13:50 The Potato Farmer story16:30 How organizations can prepare for their "PR moment"20:00 Authenticity in thought leadershipThis episode’s guest:• Amy Jackson on LinkedIn• TaleSplash on X• TaleSplash's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology.Key Takeaways:- The role of barcodes in global trade- Mike's role in the advent of Bluetooth technology- The future of space travelEpisode Timeline:1:00 The most fascinating thing happening in space exploration3:30 The economics of space travel6:30 Innovations in space propulsion9:30 The future of Mars exploration11:30 The Pale Blue Dot14:30 The current state of AI 17:30 AI's impact on the economy21:00 The evolution of GS1 codes 24:30 The role of AI and barcodes in global trade28:30 The genesis of Bluetooth technologyThis episode’s guest:• Mike on Twitter• Mike on LinkedIn• Email MWehrs@unidata-global.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Jacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world.Key Takeaways:- The evolution of luxury marketing- Latest trends in high-end spirits- The importance of 'Big Sky' thinkingEpisode Timeline:2:00 How should we talk about luxury in 2024?4:15 How AI can make luxury experiences more personal5:00 AI integration in hospitality7:00 How to update messaging with legacy brands8:30 The importance of authenticity with luxury brands10:00 How luxury brands have evolved since the '80s11:00 How Evins uses 'Big Sky' thinking 14:40 Latest trends in high-end spirits17:30 Which spirits are having a "moment" right now?18:50 Advice for grad students21:00 The importance of continual learning22:00 Jaqueline's approach to thought leadershipThis episode’s guest:• Evins PR on Instagram and LinkedIn• Jaqueline Long on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!