PR 360

Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.Key Takeaways:- The Six Ps of PR- How Brad built his agency without a traditional background in PR- The secrets to successful affiliate marketingEpisode Timeline:2:20 The 2009 blog boom4:30 Brad built the website he wanted to see6:30 Well Spent could never happen in 20247:30 Is the counter-culture dead?9:55 Harnessing the power of blog rolls11:45 How COVID grew the affiliate market13:30 How bigger publications warned up to affiliate posts16:20 Building a brand people want to be part of20:30 What Brad had to learn about the PR world23:30 Where other agencies get it wrong25:20 Brad's Six Ps of PR27:20 The product that shocked BradThis episode’s guest:• Brad Bennett• BDBCreative on LinkedIn• BDBCreative on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Kailie Fagen is a Senior Account Executive at Global Results Communications responsible for media and client relations. During her time at GRC, Kailie has mentored junior staff, secured top-tier national and international media placements, and led client campaigns. Here, she discusses how she got into PR out of college and tips on writing a great press release.Key Takeaways:- How to get into PR out of college- How to write a great pitch- How to create media listsEpisode Timeline:2:00 The perks of working for Taco Bell4:05 How to get a job in PR right out of college6:45 The importance of writing in PR7:40 A journalist's take on pitches10:40 The importance of finding a mentor12:30 Media lists are all about quality13:30 AI and the future of PR15:00 Kailie's feature in the Daily Pilot18:00 How to redirect clients20:45 Kailie's family ties to Grocery Outlet24:15 Tod's love of Grocery Outlet chickenThis episode’s guest:• Kailie Fagen on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Grace Keith Rodriguez is the CEO of Caliber Corporate Advisers, a leading marketing and public relations firm exclusively focused on fintech, financial services, Insurtech, insurance, and real estate. As CEO, Grace directs Caliber's strategic vision, including the firm's development across service offerings. Here, she discusses her transition from President to CEO and the leadership skills that are vital to success in 2024. Key Takeaways:- Trust and relationships are essential in PR- Managing a remote work culture- Grace's new role as CEOEpisode Timeline:1:50    Grace's transition from President to CEO3:20     Lessons Grace has learned in her new position5:00    Building trust with clients and team members6:40    Caliber's expertise in fintech and insurtech PR9:45    Leadership skills for success in 202411:00  The importance of staying on top of trends12:30 Managing a remote work culture15:00 Remote workers need to interact with everyone on the team17:00 The Caliber College of Public Relations20:00 Grace's thought leadership philosophyThis episode’s guest:• Grace Keith Rodriguez on LinkedIn• Caliber on LinkedIn• Caliber’s websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media. Key Takeaways:- Why startups need PR that moves quickly- The problems with guaranteed media- How Michael moved from news to PREpisode Timeline:1:10 Tod asks Michael for betting advice2:45 How Michael transitioned from news to PR4:15 The mental anguish of keeping up with headlines5:15 Why Michael decided to get into the startup space6:45 PR agencies for startups must be nimble7:45 Media training for startups9:00 The importance of selling emotion11:45 Why is the PR industry behind the times?15:00 Headstart is built on speed17:00 Michael is skeptical of guaranteed media20:00 Michael's favorite success stories23:30 The importance of going against the grainThis episode’s guest:• Michael Stern on LinkedIn• Headstart on LinkedIn• Headstart's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!

Nicole Early is the founder of Early PR in Portland, Oregon. She's a strategy-driven publicist, communicator, athlete, writer, and creative content producer focused on health, wellness, sustainability, and progressive political causes. Here, she shares how creative storytelling can help advance progressive causes and effect social change.Key Takeaways:- Nicole’s transition from politics to PR- How creative storytelling helped Nicole direct COVID funding to underserved communities- The future of social justice PREpisode Timeline:1:30 Nicole's transition from politics to PR3:50 Nicole's work on the Oregon Cares fund6:15 How Nicole's work helped save a karate studio during COVID9:00 Working for social justice in Portland12:45 Oregon Medicaid campaign15:00 Cutting through the noise of social justice storytelling17:45 What does the future look like for social justice PR?This episode’s guest:• Nicole Early on LinkedIn• Nicole on Instagram • Early PR on TikTok Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Jon Morris is the Founder & CEO of EngineBI, Inc. and Chairman of Fiscal Advocate LLC where he helps clients scale with a proprietary, tech-enabled approach for surfacing hidden financial insights that drive critical business decisions. In his spare time, Jon enjoys studying data-driven approaches to developing youth players. Here, he discusses how to improve your agency’s financial health. Key Takeaways:- How EngineBI helps agencies make decisions- How Jon scaled Rise Interactive-  Data-driven approaches to develop youth soccer playersEpisode Timeline:1:30 Jon's dogs2:30 How Jon scaled Rise Interactive from a $10,000 prize to a company with 500 employees4:30 How EngineBI helps agencies make decisions6:45 What do the average agency's financials look like?8:00 The three numbers agencies should focus on8:40 The BASE framework9:20 Keeping things simple is key10:00 The CPR score11:30 The importance of gross margin13:30 The ideal agency managerial alignment15:30 How do agencies react to Jon's message?17:00 The importance of storytelling18:00 Jon's data-driven approach to youth soccer21:30 Are coaches receptive to Jon's analytics?This episode’s guest:• Jon Morris on LinkedIn• Jon@EngineBI.net• EngineBI.net• Fiscaladvocate.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis.Key Takeaways:- Interpersonal help in a crisis- The mental health effects of a crisis- Helping people involved in a local crisisEpisode Timeline:1:30 Kate's horse, Copenhagen3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event5:00 The holistic approach to dealing with a crisis6:15 Local adventures can be the most impactful9:00 Kate's job would make a great TV show11:15 The mental health ramifications of a crisis13:55 Kate's work in the #MeToo movement15:00 Financial victimization of sexual assault victims17:30 How clients react to hiring Grey Horse21:30 Standing up for women and their rights23:30 How Kate transitioned from journalism to PRThis episode’s guest:• Kate Gardiner on LinkedIn• GreyHorse.comSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Duyen 'Jen' Truong is the Senior Vice President of Public Relations Operations at Sage Communications. A 20-plus-year PR professional with extensive public sector, commercial, and non-profit experience, Jen has led campaigns with global and national brands and government agencies such as the USDA, the Defense Department, and the Centers for Medicare and Medicaid Services. Here, she discusses how, as a Vietnamese refugee, she learned firsthand about the power of government and has brought that belief into her work as a PR professional. Key Takeaways:- How Jen fled Vietnam and came to America- Challenges of working with government clients- How Jen and Sage helped create MilitaryChildcare.comEpisode Timeline:1:30 How Jen has witnessed the transformative power of government4:15 Jen's arrival in America4:40 Tod's mother's work for Vietnamese resettlement6:45 The biggest challenges PR professionals face working with government agencies8:00 Creating incentive packages for influencers and celebrities9:45 Why government agencies can't take public positions on policy11:30 The advantages of working with government clients13:00 What PR pros should know about working with the government15:15 PR can bring the government third-party credibility16:00 How administration changes affect PR messaging18:00 Sage Communications work with MilitaryChildcare.com20:30 The erosion of trust in governmentThis episode’s guest:• Duyen 'Jen' Truong• Sage Communications’ Website• Sage Communications on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Josef Schinwald is the CEO of Guest Experts On Air, a leading Podcast PR Booking Service. Working with renowned authors and speakers, he has developed a nuanced understanding of the podcasting industry, particularly in curating content that stands out in an increasingly saturated market. Here, he shares his five rules for creating a successful podcast and how he books his clients on high-end shows.Key Takeaways:- 5 rules to creating a successful podcast- How to be a great podcast guest- How to get booked on high-end showsEpisode Timeline:2:00 What separates Guest Experts on Air from other booking agencies?3:30 What has Josef learned from his experience in front of the camera?5:30 What type of clients is Josef looking to book?6:45 The importance of having something to say8:00 Josef's favorite success stories11:00 Making podcasts part of your sales funnel12:15 How often should people promote themselves?14:30 Podcasts are great for niche audiences17:15 Podcasters must post often17:45 Josef's 5 rules for creating a successful podcast21:50 The importance of humility22:40 Josef's free gift: "The Fast-Track Formula to Get on High-end Podcasts"This episode’s guest:• Josef Schinwald• Download "The Fast-Track Formula to Get on High-end Podcast Bookings"• Guest Experts on AirSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!