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PR 360

Building Brands Through Social Search and AI with Jeff Beringer

Ep. 192

Jeff Beringer founded and oversees Golin's global digital team and has spent more than two decades helping companies earn attention online to build brands and drive demand. In the earliest days of the internet, Jeff helped some of the world's biggest corporations plant their first flags on the web, and today he's helping them embrace AI to do the some of their best work ever. Here, he discusses how AI is being used in PR and the need for brands to embrace social search.


Key Takeaways:

- The current state of AI in PR

- The cycles of technological adaptation in PR and marketing

- Building a brand's presence in social search


Episode Timeline:

1:30 The current role of AI in media

3:20 How are people specifically using AI in PR and marketing?

5:00 Using AI for storyboards

7:20 Influencer tracking through AI

9:00 Will AI result in the flattening of media and culture?

11:30 How we overreacted to the Metaverse

12:30 The hype cycle of the Metaverse

14:30 What are the difficulties in managing a brand's presence through Threads?

17:30 Why some brands don’t work consistently across platforms

19:00 The need for brands to control their image on social search

21:40 Retrieving social search data


This episode’s guests:

Jeff Beringer on LinkedIn

• Check out Golin's website

 




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